AUGMENTED

REALITY (AR)

-A.Gowtham
 OBJECTIVES

• Augmented reality (AR) involves overlaying visual, auditory, or other

• Sensory information onto the world in order to enhance one's experience.

• Retailers and other companies can use augmented reality to promote

products or services, launch novel marketing campaigns, and collect unique user
data.

• Unlike virtual reality, which creates its own cyber environment, augmented
reality adds to the existing world as it is.

INTRODUCTION

Augmented reality has been a hot topic in software development circles for a
number of years, but it’s getting renewed focus and attention with the release of
products like Google Glass. Augmented reality is a technology that works on
computer vision based recognition algorithms to augment sound, video, graphics
and other sensor based inputs on real world objects using the camera of your
device. It is a good way to render real world information and present it in an
interactive way so that virtual elements become part of the real world.

Augmented reality displays superimpose information in your field of view and can
take you into a new world where the real and virtual worlds are tightly coupled. It
is not just limited to desktop or mobile devices. As mentioned, Google Glass, a
wearable computer with optical head-mounted display, is a perfect example.

AR Will be Easy to Use:

For mobile phone users, augmented reality is really easy to use. Just point your
camera at an object, and the app will show you what it does with that particular
item. So, for example, if you wanted to know how many calories are in a slice of
pizza, all you would have to do is find an image of one on your screen and watch
as the number pops up right next to it.

You can also look at something like furniture or clothing, so when you walk
around your room or go shopping, you'll be able to see how well they fit into the
space. It's easy for anyone who knows the way around their smartphone because all
this information isn't just sitting there inside some clunky program; it's in fact,
everywhere they look as far as the eye can see.

Comparison with Virtual Reality:

In virtual reality (VR), the users' perception of reality is completely based on

virtual information. In augmented reality (AR) the user is provided with additional
computer generated information within the data collected from real life that
enhances their perception of reality. For example, in architecture, VR can be used
to create a walk-through simulation of the inside of a new building; and AR can be
used to show a building's structures and systems super-imposed on a real-life view.
Another example is through the use of utility applications. Some AR applications,
such as Augment, enable users to apply digital objects into real environments,
allowing businesses to use augmented reality devices as a way to preview their
products in the real world. Similarly, it can also be used to demo what products
may look like in an environment for customers, as demonstrated by companies
such as Mountain Equipment Co-op or Lowe's who use augmented reality to allow
customers to preview what their products might look like at home through the use
of 3D models.

Addiction and Fatalities are major disadvantages of AR:

One of the cons of AR is that people share how addictive it can be to constantly
check their phone for updates on the game or other apps. This addiction has been
deemed as "smartphone fever" by psychologists and physicians.

Augmented reality can be a little challenging when it comes to real-life problems

such as workplace accidents. For example, factory workers might lean over too far
and end up injuring themselves due to vision being blocked by their glasses/contact
lenses, such as leaning over while operating machinery at high speeds where
there's no time to react.

Augmented reality in higher education:

In higher education, augmented reality is used for a wide range of applications.

Faculty use AR platforms to incorporate gamification into curricula and create
educational material. Through AR technology, teachers can materialize abstract
concepts to help students visualize and understand challenging subjects. Consider
these examples of how universities use augmented reality in higher education.

 Theater:

With theaters embracing technologies such as the ARShow platform, which allows
producers to add AR elements into live performances, university drama
departments are incorporating augmented reality into their curricula. For example,
one college developed an AR app to visualize stage design and allow virtual walk-
throughs before set construction.

 Science, technology, engineering, and math:

AR in higher education is gaining traction in science, technology, engineering, and

math departments across the U.S. For example, a hands-on, collaborative lab
enables students to use AR technology to operate a chemical plant and experiment
with different chemical reactions.

 Medicine:

AR is transforming medical training. It can provide medical students with

opportunities to watch live surgeries taking place in real time. AR applications can
also help medical students learn about the human anatomy through simulations and
models. One innovative app allows surgeons to take a walk-through of a patient’s
organs before performing a procedure.

CONCLUSION:

To tap this huge market, consumers need to be educated about benefits of

augmented reality solutions. At 3Pillar, our mobile development team has
developed augmented reality solutions which are available for licensing to clients.
With our ‘product mindset’ approach, we are providing robust AR solutions that
are tailor-made for our customers.
 QUESTIONARRIE:

1. What is Augmented Reality?

Augmented Reality or AR as it is commonly known as is an altered version of

reality where data or 3D images of objects are overlaid over the real world. In
other words, AR is a combination of the real and digital worlds where a user can
interact with the enhanced environment.

2. How is Augmented Reality (AR) different from Virtual Reality (VR)?

Virtual Reality or VR provides a completely immersive experience shutting out the

physical world using sensory devices like headsets whereas Augmented Reality
creates a perfect blend of the real and digital worlds by overlaying digital
components over the real world.

3. What are the Applications and some Examples of Augmented Reality?

Augmented reality has vast applications which are not limited to the gaming and
entertainment industry. From healthcare, education, retail to industrial
manufacturing, AR has already shown the potential to resolve many business
challenges. Medical training, augmented online classrooms, job training, design
and prototyping, repair and maintenance, business logistics, immersive shopping,
and giving tourists an augmented experience before they travel are some real-life
applications of augmented reality.

Here are some popular examples of AR:

Retail – IKEA Place App

Gaming – Pokemon Go

Beauty – Sephora Virtual Artist

Healthcare – AccuVein

4. What is the Future of Augmented Reality?

Augmented reality is emerging as one of the most advanced technology and is

predicted to have an estimated global market worth of 340 billion usD by 2028.
With new advancements and applications of AR introduced day by day, AR is sure
to become a part of our lives in the future. To know more, read our blog published
on Medium.

5. Does Augmented Reality help in Marketing?

you can stand out among your competition, engage with your potential customers
more, give them a unique immersive experience, meet customer’s changing needs
and expectations, build brand awareness and increase ROI.The answer is YES! By
incorporating AR into your marketing and sales strategies,

6. Is Augmented Reality Expensive?

The answer depends on what exactly you need AR for. If you want to create an AR
experience, you just need to download and install an app and you are good to go. If
you want to develop a consumer AR experience, you can install UniteAR which is
on the affordable side and you can create one without using a code. If you want to
develop custom AR software for your remote support needs, you just need to
download and install XRmeet which again is on the affordable side and you only
need to start paying after an initial trial period.
 WEBLIOGRAPHY:

• www.augmentedplanet.com

• www.cs.unc.edu/~azuma/azuma_AR.html

• www.wikipedia.com