Professional Documents
Culture Documents
Unfair Trade Practices
Unfair Trade Practices
Unfair Trade Practices
Author(s): K. Puri
Source: Journal of the Indian Law Institute , July-September 1992, Vol. 34, No. 3 (July-
September 1992), pp. 443-455
Published by: Indian Law Institute
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Journal of the Indian Law Institute
A restrictive trade practice under the MRTP Act3 is one which has, or
*The author wishes to express his gratitude to his two valued colleagues at the Max-
Planck Institute Dr. F. Henning-Bodewig, Head of Department, for her support and
encouragement in writing this article and for her generous undertaking to translate the
paper into German inspite of her own research commitments, and Mr. H. Ruijesenaars
for perusing the first draft of the paper and making very useful suggestions. The author
also owes a considerable debt of thanks to Mr. P. An and, Advocate, Supreme Court of
India, for giving an up-to-date account of the case law on this topic.
1. See generally, M. B. Clerk "Passing Off and Unfair Competition : The Regulation
of the Marketplace" (1900) 6 IPJ 1 .
2. See the German Act against unfair competition 1909, as amended ( Gesetz gegen
den unlauteren Wettbewerb). For an authoritative commentary, see Baumbach-Hefermehl
Wettbewbsrecht (16 ed 1990 Verlag C.H. Beck).
3. For commentaries on the MRTP Act, see V. K. Agarwal, Consumer Protection
The main objective of the MRTP Act is to ensure that the operation o
economic system does not result in the concentration of economic powe
in the hands of a few traders. This is sought to be achieved by provid
for Central Government's approval of proposals for substantial expansio
establishment of new undertakings, mergers, amalgamation, takeovers
and the like. Section 33 of the Act is the king-pin of the Act whi
enumerates the categories of registrable agreements covering a wide-range o
corporate activities. Such restrictive and monopolistic agreements cove
sale and purchase, production and distribution, horizontal and vert
arrangements, price and non-price discrimination, territorial and custom
allocation, resale price maintenance and predatory price cutting arran
ments. It is worth noting that every agreement falling within any of t
the clauses (a) to (jb) of s 33 (1) is deemed to be an agreement relating
restrictive trade practice and is per se registrable.
This requirement of compulsory registration of trade agreements ensures
that no single trader acquires a dominant or monopolistic position in
market and that unfair practices arising out of manufacturing inter-linkage
vre avoided. Note that there are similar procedures existing in m
countries, including Germany and UK. In Australia, an authorisatio
procedure exists under the Trade Practices Act 1974.
The other important objective of the MRTP Act is to promote com
tition by controlling monopolistic and restrictive as well as "unfair" tr
practices. This is sought to be achieved by the establishment of the Mo
polies and Restrictive Trade Practices Commission (hereafter the "MRT
Commission") an independent statutory administrative body set up und
the MRTP Act.
in India (1989); D.P.S. Verma, Monopolies , Trade Regulation & Consumer Protectio
(1985); B. Ray, Monopolies and Restrictive Trade Practices Act 1969 (1985); A Ramaiya,
Monopolies and Restrictive Trade Practices Act (F.W. Cheshire 1982); M.P. Jain,
Restrictive Trade Practices in India (1987). On Australian law, see generally, Taperel
Vermeesch and Harland, Trade Practices and Consumer Protection (Butterworths 1978
G. de Q. Walker, Australian Monopoly Law (1967); Vermeesch and Lindgren, Busine
Law of Australia (1987) chapter 21.
4. Section 2(0), MRTP Act 1969.
The MRTP Act, as it originally stood, did not contain any provisions
for the protection of consumers against false or misleading advertisements
or other similar unfair trade practices. By providing for measures against
restrictive and monopolistic trade practices, the legislature contemplated
that the consumers too, as a result, will get a fair deal. However, experience
in the market place revealed that adequate protection was not available to
consumers in certain situations, e.g. where advertisements made exaggerated
and baseless representations about the quality, standard and performance of
goods and services. Accordingly, significant amendments were made in
1 984 with the object of bringing honesty and truth in the relationship between
manufacturers and consumers.6
5. Section 10(a), MRTP Act 1969. See also, MRTP Commission Regulations 1974,
regulation 19.
6. See the MRTP (Amendment) Act 1984. See also Lakhanpal National Ltd v.
MRTP Commission AIR 1989 S.C. 1692, 1694-1695, where the court succinctly stated
the rationale for the 1984 amendments : "In the fast changing modern world of today
advertising goods is a well-recognised marketing strategy. The consumers also need it,
as the articles which they require for their daily life are of a great variety and the know-
ledge of an ordinary man is imperfect. If the manufacturers make available, by proper
publicity, necessary details about their products, they come as great help to the man
the street. Unfortunately, some of the advertisements issued for this purpose m
exaggerated and sometime baseless representations about the quality, standard a
performance, with an object of attracting purchasers. It was therefore considered n
ssary to have statutory regulations insisting that, while advertising, the seller must spe
the truth."
7Ś See section 36A, MRTP Act 1969. The Act was further amended in 1986 to
enable any consumer or trade association to make a complaint to the MRTP Commission.
8. AIR 1989 S.C. 1692. In this case, the court held that the appellant's advertise,
ment, though erroneous, did not have the effect of causing confusion to consumers and
therefore section 36A of the MRTP Act was not attracted.
9. Id. at 1695, citing with approval Halsburýs Laws of England (4th ed) paras 1044
and 1045.
10. Unreported MRTP Commission 19 June 199J (inquiry no 41/84). See also P.
Anand "Colgate given the brush off" (1991) 7 IP Asia 11-12, where this case has been
noted.
11. Under section 36A(3)(¿>) practices which permit the conduct of any contest,
lottery, game of chance or skill, for the purpose of promoting, directly or indirectly,
the sale, use or supply of any product or any business interest" are included within the
definition of an "unfair trade practice".
'íè It may be noted that the UK's Restrictive Trade Practices Act 1976 excludes
unilateral practices. Also, certain bilateral agreements are excluded under the English
legislation.
13. For commentaries on this leglisation, see O.P. Garg, The Consumer Protection
Act 1986 (1990); P Leelakrishnan (ed) Consumer Protection and Legal Control (1983)
IV Specific categories
Ltd. unreported Bombay High Court 19, November 1986 (No 1352/86); Kamal Training
Co ., v. Gillette UK Ltd unreported Bombay High Court 25, September 1987 (No 1092/
86); Yardley & Co. UK v. Kamal Trading Co unreported Bombay High Court 5, October
1987 (No 1116/87); Blue Ctoss X Blue Shield Association v. Blue Cross Health Clinic
unreported Delhi High Court 3, October 1988 (No 2458/88); Apple Computer Ine v.
Apple Leasing and Industries unreported Delhi High Court 10, May 1991 (No 2751/89).
For a case note on the last-mentioned case, see P. Anand "Appellations of Apple; A
famous foreigner wins again" (1991) 7 IP Asia 23-25.
18. See Prem Singh v. Ceeam Auto Industries A.I.R. 1990 Delhi 233 at 238-239.
19. Parle Products Pvt. Ltd . v. J. P . & Co. Mysore A.I.R. 1972 S.C. 1359 (deceptive
similarity). See also, Kali Aerated Water Works v. Rashid A.I.R. 1989 Madras 9.
20. Corn Products Refining Co. v. Shangrila Food Products Ltd. A.I.R. 1960 S.C.
142 (overall similarity - the standard to be applied).
21. Ceeam Auto Industries , supra note 18.
trade mark, the essential features of both the actions might coincide in th
sense what would be a colourable imitation of a trade mark in a passing off
action would also be such in an action for infringement of the same trade
mark. But, there, the correspondence between the two, ceases. In an
action for infringement, if the essential features of the trade mark of th
plaintiff have been adopted by the defendant, the fact that the get-up, packin
and other writing or marks on the goods or on the packets in which the
goods are offered for sale show marked differences, or indicate clearly
trade origin different from that of the registered proprietor of the mark
would be immaterial; whereas in the case of passing off, the defendant
may escape liability if it can be shown that the added matter is sufficient
to distinguish the defendant's goods from those of the plaintiff.22
The test as to likelihood of confusion or deception arising from simila-
rity of marks is the same both in infringement and passing off actions.2
Action for infringement is a statutory right and depends upon the vaildit
of the registration and subject to the other restrictions laid down in th
Trade and Merchandise Marks Act 1958. On the other hand, the right of
passing off action is misrepresentation although it is not necessary to prov
knowledge or intent to deceive. It is enough if the get-up of the plaintiff'
goods has become distinctive and there is a probability of confusion betwee
them and the defendant's goods. It is not necessary to prove actual deception
or actual damage.
In an action for passing off, a plaintiff need not prove any malice unlike
the plaintiff in a tort action for injurious falsehood. Likewise, proof of
damage as such is not essential to enable the plaintiff to maintain an action
for passing off. It is interesting to note that for an interlocutory injunction
to restrain the defendant, until the hearing of the action, the principle
applicable is slightly different from the principle applicable in ordinary cases.
For a temporary order in an action for passing off, the plaintiff need not in
general show a strong prima facie case. However, the prima facie cas
that is required to be shown must be something more than a case that wi
avoid the action being struck out as frivolous or vexatious. Generall
stating, even if the chance of success at the trial are only 20 per cent, th
interim relief sought for will be granted.
22. Durga Dutt Sharma v. M. P. Laboratories A.I.R. 1965 S.C. 980 (differences bet
ween an action for infringement of a registered trade mark and an action for passing of
23. See Mohan Meakin Ltd. v. Kashmir Dreamland Distilleries A.I.R. 1990 J. & K., 42,
at 46-47.
Subsections (2) to (5) of section 36A of the MRTP Act declare the
following practices as unfair trade practices and hence prohibit their usage:
bargain price or bait advertisements, offering of gifts, prizes, etc and condu-
V Enforcement of protection
The reliefs available against an unfair trade practice under the MRTP
Act are by way of temporary injunction,34 consent order or cease and desist
order,35 and compensation.36
Under the Consumer Protection Act, relief may be granted by directing
29. These categories of unfair trade practices are similar to those which are to be found
in the Australian Trade Practices Act 1974.
30. See Indian Contract Act, 1872; Sale of Goods Act 1930; Specific Relief Act 1963;
Essential Commodities Act 1955; Prevention of Black Marketing and Maintenance of
Supplies of Essential Commodities Act 1980; Essential Services Maintenance Act 1968;
Prevention of Food Adulteration Act 1954; Drugs and Cosmetics Act 1940; Drugs
(Control) Act 1950; Drugs and Magic Remedies (objectionable Advertisements) Act
1954; Dangerous Drugs Act 1930; Poisons Act 1919; Trade and Merchandise Marks
Act 1958; Bureau of Indian Standards Act 1986; Agricultural Products (Grading and
Marking) Act 1937; Standards of Weights and Measures Act 1976; Companies Act
1956; and Industries (Development and Regulation) Act 1951.
31. See sections 264-267, 272-276 and 479-489.
32. See the leading English case of Donoghue v. Stevenson (1932) A.C. 562.
33. Section 13A, MRTP Act 1969.
34. Id ., section 12A.
35. Id ., section 36D.
36. Id., section 12B.
37. A "consumer" means a person who buys and uses goods. See Ballarpur Indus -
tries Ltd. v. Director General of Investigations , MRTP Commission A.I.R. 1989 Delhi 329.
38. The term "registered consumers association" was introduced by the MRTP
(Amendment) Act 1986. For its definition, see section 2(n), MRTP Act 1969. See
also, MRTP (Recognition of Consumers' Association) Rules 1987.
the same class of aggrieved persons.39 The Commission may award damages
to all members of the class, without requiring individual proceedings.
The MRTP Act imposes stringent penalties for breaches of the Act.
Thus, persons indulging in unfair trade practices are punishable with impri-
sonment up to six months or with fine up to five thousand rupees. Harsher
penalties are imposed for continuing offences.41:
In the case of disobedience of any temporary injunction, the court may
order that the property of the disobedient person be attached and such
person be detained in the civil prison for term not exceeding three months.
Persons contravening orders made by the MRTP Commission are
punishable with imprisonment for term of six months (in the case of first
offence) or two years (in the case of second or subsequent offence). In
either case, where the contravention is a continuing one, fine may be imposed
which may extend to five hundred rupees per day.
The penalty for offences in relation to resale price maintenance is
imprisonment for a term which may extend to three months, or fine which
may extend to five thousand rupees or both.42
39. A "class action" facilitates an application for compensation by one or more persons
where any loss or damage is caused to numerous persons having the same interest.
40. See Consumer Protection Rules 1987, rule 10 {a).
41. See section 50, MRTP Act 1969.
42. Id sections 39-40.
Dr. K. Puri *