KOLEJ YAYASAN PELAJARAN JOHOR

SESI OGOS / SEPT 2022

- S
GROUP ASSIGNMENT (20%)

COURSE CODE : DSM 3223

COURSE NAME : INTRODUCTION TO INTERNATIONAL BUSINESS
PROGRAM / SEM : DSM / 05 (C & D & E)
DUE DATE : WEEK 14 (8th December 2022, Thursday, 5.00 p.m)

INSTRUCTION

1. You are required to form a group that consist of five (5) members.
2. Your group are required to prepare and submit:
- A group written report that will be assessed on group work basis.

3. Your assignment should be 10-15 pages excluding the cover, acknowledgment, table of
content and appendix (please attached your rubric).

4. On the Cover page make sure you have all the important details (including: student’s name,
matric no, course code & course name, tittle of case study, lecturer’s name & date of
submission).

5. You should not copy another person’s assignment. You should also not plagiarise another
person’s work or other than group of your own.

6. Your group report must be submitted on Week 14, 8/12/2022 (Thursday) 5.00 pm.
Late submission will be penalised.

7. This assignment contributes 20% of the whole assessment and base on the attached Rubric.

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OBJECTIVES
1. To understand the management of international business operation, various activities of
international business and effective way to penetrate international market.
2. To understand how the environment largely influence international business activities.
3. To develop creativity.
4. To encourage team work.

REQUIREMENTS
1. Minimum page of the report is 10-15 (excluding acknowledgement, table of content, appendix
and the cover page).
2. Submission of report is on Week 14 (8 /12 /2022: Thursday, 5.00 p.m). Submission platform –
E.Learning. Only one (1) submission for each group.

REPORT FORMAT
1. Font type: Arial
2. Font size: 12
3. Line Spacing: 1.5 lines
4. Text Align: Justify
5. Page number: Bottom Centre
6. Content
• Acknowledgement
• Table of Contents
• Executive Summary
1.0 Introduction
1.1 Background of the selected Multinational
Company (choose any MNC). Content
includes:
1.1.1 Brief history of establishment
1.1.2 Brief achievement of the company (including number of branches worldwide,
awards and recognition, etc.)
1.1.3 Nature of business - products or services offered and it’s competitor
2.0 Finding
2.1 Modes of entries to other nation (eg. licensing, franchising etc. with justification)
2.2 International marketing management (product policy, promotion issues and
decisions and distribution strategies etc.)

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 2.3 International Human Resource Management (Recruitment, Selection, Training and
Development)
2.4 Two (2) company’s current issues (progress / development / achievement etc).

3.0 Conclusion
References
Appendix

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 RUBRICS REPORT - 20%

WEAK LOW FAIR ABOVE AVERAGE EXCELLENT

CRITERIA MARKS
0 1.5 3.0 4.5 6.0
No objective was given. Work is illegible, format Mostly consistent Format is generally consistent Format is consistent throughout
FORMAT AND AESTHETICS changes throughout, eg. format but not including heading style and including heading styles and
Font convincing captions, provide captions, provide information
type, size intended information which
is logic

No answer or wrong No grasp of information, Uncomfortable with At ease with content and able Demonstration of full knowledge
CONTENTS AND KNOWLEDGE answer was given. clearly no information of content. Only basic to elaborate and explain to of the subject with explanations
subject matter concepts are some degree and elaboration
demonstrated and
interpreted
No answer or wrong Numerous spelling and Several spelling and Minor misspellings and / or Negligible misspellings and / or
SPELLING AND GRAMMAR answer was given. grammatical grammatical errors grammatical errors grammatical errors

REPORT STYLE No answer or wrong Sequence of information Work is hard to follow Information is presented in a Information is presented in a
answer was given. is difficult to follow. No as there is very little logical manner, which is easily logical interesting way which is
apparent structure or continuity. Purpose of followed. easy to follow. Purpose is clearly
continuity work is stated but Purpose of work is clearly stated and explains the structure
does not assist in stated assists and structure of of work
following work
work

CREATIVITY No conclusion was given. The conclusion was unclear Presentation of Presentation of information The conclusion is concise and
information was quite was quite concise and clear clear
clear and quite
systematic

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TOTAL MARKS 30

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