Name Chavan Dhiraj Ravindra

Part A: Customer segmentation and consumption pre

1 2 3 4

No of persons in the Age of each member Gender of each

HH (years) member Occupation

Person 1 24 Male Student

Person 2 27 Male Student
Person 3 52 Female House maker
Person 4 55 Male Salaried

Consumption
Individual Brands used
preferences

Members Soap Toothpaste Footwear

Dhiraj Himalaya Colgate Sparx
Suraj Himalaya Colgate Woodland
Kokila Himalaya Colgate VKC
Ravindra Himalaya Colgate VKC
onsumption preferences
5 6

Presently staying in
Family income (Rs) which place?

Jalgaon
Jalgaon
Jalgaon
>700000 Jalgaon

Part B: Analysis of customer purchase differenc

2 3

Preferred morning beverage Mobile phone make

Tea Coffee Milk Energy drink (Horlicks/ Company

Taj mahal Nescafe Chitale Diary Bournvita OPPO
Taj mahal Nescafe Chitale Diary Bournvita Oneplus
Taj mahal Nescafe Chitale Diary Bournvita OPPO
Taj mahal Nescafe Chitale Diary Bournvita SAMSUNG
chase differences
4 5 6 7 8

HH broadband
HH TV make HH TV connection 2-wheeler Car
connection

Company Company Company Company Company

SONY Jio Dish tv
SONY Jio Dish tv HERO
SONY Jio Dish tv TVS
SONY Jio Dish tv HYUNDAI
 9

How often eat -out/ordered-in per

month

No. of Times
10
10
5
5
 Batch 27, Section A, MM1 Assigment 1
Customer Segment data
1 No of persons in the HH
2 Age of each member (years) <10 >10<20
3 Gender of each member
4 Occupation Student Salaried
5 Family income (Rs) <5L >5<10L
6 Presently staying in which place?
Consumption preferences
1 Individual Brands used Soap Toothpaste
2 Preferred morning beverage Tea Coffee
3 Mobile phone make
4 HH TV make
5 HH broadband connection
6 HH TV connection
7 2-wheeler
8 Car
9 How often eat-out/ordered-in per month
>20<30 >30<50 >50

Self-emploHouse maker
>10L

Footwear
Milk Energy drink (Horlicks/Bournvita etc)