Cold Cognition

Investment in the stock Market needs

knowledge relating to it.
I read the information on the company
website before investing.
I read newspaper articles related to
investment avenues from time to time.
I collect and read past and expected
returns before making and investment
Financial literacy is a must for making
investments.
Transparency of investment information
presents me with more reasons to invest.
Meta Cognition
I compare similar investment avenues
before making a purchase decision
I will invest more, if I will receive depth
investment training.
I prefer an in-depth analysis of a 5-year
profit before making an investment.
I usually study scholarly articles about
stock market investment to obtain greater
knowledge.
I try to analyze the reason for the fall and
rise of a stock market index.
I can make more investments if I have
confirmed analytical news.
Hot Cognition
I prefer views from experts’ stock market
investors
I consult my family members before
making and investment decision
People around me also gives me
suggestion to invest.
Friends and relatives help me to make
better stock market investment decisions
Social Cognition
I prefer watching morning news on TV
and newspapers relating to the same day
investment.
I prefer to observe the twitter handles and
Facebook pages of big stock market
investors.
Invest mobile apps help me to make better
investment decisions.
The financial advisor in our society helps
me to make investments.
Recurrence of Investment
I have been an active investor in the stock
market.
I will repeat a similar investment in the
future.
If my income rises, I will make more
investment.
Risk Seeking Attitude
Investing in stock Market resolve my
greater finance
Stock Market investment gives me more
income than FD.
I want to invest more in comparatively
risky share
Past investment experiences help me to
make more investments
Strategic Investment Planner
I will continue with the same investment,
even if the prices are currently low, if
analyzed properly.
I am not emotional, but rather rationally
choose my investments.
Past losses don’t stop me from investing.
Statements
In the future, I can make a better
investment decision.
I am mentally prepared to handle
investment securities in the future,
I will soon make more investments as my
ability has improved.
Gender
 Male 1
 Female 2
 Others 3
Age Group
 >25
 25-35 2
 35-45 3
 45-55 4
 55<= 5
Marital Status
 Married 1
 Unmarried 2
 Others 3
Highest Educational Qualification
 Intermediate 1
 Bachelors 2
 Master and Above 3
Average level of previous monthly income in Rs
 Up to 20,000 1
 20,000- 40,000 2
 40,000- 60,000 3
 60,0000 and Above 4

Are your family financially dependent on you?

 Fully
 Partially
 No