E-commerce Reviewer

1. Reorder Point-Once you’ve considered factors such as your lead time (how long
you need to wait for stock from your suppliers) and your safety stock level, you
can determine the point at which you’ll usually need to reorder more stock, also
known as your __________________.
2. Click Through Rate-If you’re running paid ads or email marketing as part of your
marketing campaign, your _____________can tell you which content is garnering
the most clicks from visitors. It should be measured against the average for your
Industry.
3. Be Transparent-Consumers appreciate honesty, and it will help build trust with
your community.
4. Viral Marketing- Usually involves a combination of the digital marketing
strategies, which results in a fast and significant increase in interest for your
business. It generally involves mass sharing of a marketing piece through any
online channel, or online interest coming from other means such as TV or
grassroots marketing.
5. Search Engine Optimization (SEO)- _______________is an essential part of any
organic content marketing strategy, as search engines are one of the most
common ways new customers will find your business - as long as you are
ranking near the top of the search results.

6. Providing a Personalized Service-With widespread access to online shopping

comes increased customer demand. Businesses need to be constantly
innovating to provide tailored service in line with customers’ changing needs.
7. There’s a whole new world of prospective customers- Targeted marketing efforts
open up a huge pool of potential customers to any sized business - maximizing
use of marketing budget and the potential for leads.
8. Purchase Order Management- Efficient ___________________not only means
having the right stock on hand at the right time, but also frees you up to focus on
growing your business rather than getting bogged down in paperwork.
9. Paid Marketing-Any form of online marketing where you pay for ads. It can be in
the form of pay per click (PPC) advertising, where you pay every time a person
clicks on your ad, or cost per thousand (CPM), where you pay per thousand
impressions your ad receives. Includes platforms such as Google AdWords,
Google Display
10. Content Marketing-Creating sticky, engaging content online that your customers
or potential customers are interested in. __________________ is most often in
the form of blog content on a website, but includes everything from infographics
to videos.

Essay
1. Discuss digital marketing. Tell us about the Advantages and Challenges of Digital
Marketing. Explain.
(20 Points)
2. Think of an existing business that needs extensive marketing. Choose 3 digital
marketing channels and show how you would implement them to the company. Make
sure that the company could increase profit by using those digital marketing channels.
( 20 Points)
3. Give your company policy / guidelines regarding the Best practice on social media for
digital marketing for E- Commerce. (20 Points)

1. Respond and interact with followers

2. Keep it short and sweet
3. Use your brand voice
4. Be transparent
5. Strategize
6. Review and revise