1. Who is Netflix Target Market?

2. The Netflix target audience is located worldwide in around 190 countries

Netflix's target market is young, tech-savvy users and anyone with digital
connectivity. The audience of Netflix is from diverse age groups and
demographics. 
3. However, most of the audience are teenagers, college-students,
entrepreneurs, working professionals, etc. Netflix aggressively works on
content expansion and personalization to expand the user base.
4. The typical age of Netflix users is in the younger adult age bracket, a
member of Gen Z or Millennials
 
5. Netflix demographics are highest for younger age brackets (Gen-Z 70%
and Millennials 65%), the Netflix user age shows that older consumers
are also a strong audience
 6. Netflix top competitors

Disney+

Amazon prime

HBO Max
Apple tv

Paramount

Q4 Netflix marketing strategy

1.Use Personalized Content

Netflix is an excellent example of how personalized content can

improve user satisfaction. Netflix knows what TV shows and movies
its users like to watch. It uses this information to create customized
recommendations for them

2. Ensure Multi-mode Experience

You can open Netflix on TV, computer, smartphone, and tablet with
seamless content

3. Target Emails Like Any Other Marketing Channel

Netflix is one solid example of a company making the most out of email
marketing. They are one step ahead and pairing the email campaigns with
machine learning systems. It helps gather more user data and preferences

4.  Create a Buzz with Better Interactions