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SHWETA ARYA - Dr. Ashutosh Shukla
SHWETA ARYA - Dr. Ashutosh Shukla
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Paper Leaf
SESSION: (2021-2023)
Under Supervision of: Submitted By:
Dr. Ashutosh Shukla Shweta Arya
Assistant Professor MBA 1st Semester
SMS, Varanasi MBA2109156
CERTIFICATE
Certified that this Mini-project Report entitled
“………………………………………………………
……………………………..” has been prepared by
Mr.…………………………………. of MBA
Semester- 1 during session………………under my
supervision.
The mini-projectreport isup to the standard andI foreword
it to the Director, School of Management Sciences , Varanasi
For getting it evaluated as per the Ordinances
Governing the MBA Course .
………………..
Signature
|Page
DECLARATION
9
I hereby declare that the information presented in this Mini Project Report is correct to the best of
13
my knowledge and the analysis is as per the norms and guidelines provided for the project. I have
utilized the requisite concepts and applied the required methodologies to analyze the data collected
I feel extremely exhilarated to have completed this mini project under the able and inspiring
guidance of Dr. Ashutosh Shukla (Associate Professor). His guidance and timely encouragement
10
I claim the project to be my indigenous work and has not been published anywhere else.
|Page
ACKNOWLEDGEMENT
14 4
Primarily I would Thank God for being able to complete this project with success. Then I would
10
like to express my sincere gratitude and Thanks to my supervisor Dr. Ashutosh Shukla for
23 25
his guidance and valuable support , inspiring discussions and constant supervision throughout the
4
I am using this opportunity to express my gratitude to everyone who supported me throughout the
8
course of this MBA Business Plan Project. I am thankful for aspiring guidance, invaluably
4
Acknowledge with a deep sense of gratitude, the encouragement and interpretation received from
our faculty members and friends. I would also like to thank my parents for their love and support.
SHWETA ARYA
MBA2109156
|Page
Page
S.No. Topic No.
Plag Certificate
Declaration
1 Executive Summary
2 Enterprise Description
3 Products/Services Description
4 Industries Analysis
5 Competition Analysis
6 SWOT Analysis
7 Marketing Sub-Plan
8 Operations Sub-Plan
10 The Budget
11 Financial Sub-Plan
12 Milestone Schedule
13 Conclusion
|Page
TABLE OF FIGURE
EXECUTIVE
SUMMARY
EXECUTIVE SUMMARY
Description of Business:
I want to startup a Industry for making Paper Bags , Plates , Bowls , Paper Cups (also for hot
drink) , Packages ( liquid product ) and Products made from it (like paper spoon, strow etc) .
This work will be done with Hydaulic machine. Where our company will be responsible for making
and manufacturing Ecofriendly and Biodegradable Paper Bags , Plates , Bowls , Packages, and
items is increasing a lot. Hawkers and street food seller use Plastic glass (use and throw),
24
Thermocol Plates, Bowls and throw here and there which is make the environment dirty and toxic.
Our aim is also to get 14-16 days free workshop to design Paper Product to students and women
( It get benefits to Students and Women as well as company). If women is creative mindset then our
And our company also provide delivery to all customers it will be in bulk or in separates.
• For separates orders means – separates order taken through our online sites. If any
provide special design for individuals by his/her name, who pre-paid for order and it
delivers one or two days before the dates. Our company provides immediate online
order to individuals if their location is under 10 kms but with extra delivery charged.
We also provide free delivery (for bulk products) to customers who come under 5
kilometers.
One more important addition I want to add in my business plan is giving some special discount for
customers. Our company will sell according to kilograms and the card of every kilogram will be
given to the customer. And when customer collect the more cards our company will given special
15
For example : A customer is using 25 kilograms of the product and he does 100 kilograms till the
end of the month. Then our company provides him a special gift or special discount.
Idea of this Industry arises in my mind due to there is only two or three whole sellers of Paper
Plates and also packages products made from it and there is no one industries of Paper Plates, and
3
its items. Paper Bag Making Business could be a very fashionable business nowadays and one in
all the foremost profitable business also. Establishment of shopping complexes and consumer
7 3
stores within the rural areas, semi urban areas and urban areas and concrete areas , the demand for
paper bags has increased. To create the environment clean our Indian Government banned plastic
bags. Ban on plastic bags creates a huge opportunity for the poke industry. Plastic is one of the
greatest inventions by virtue of its use in carrying things and has become a major element in
polluting the environment. It is almost impossible to destroy plastic bags. On the other hand paper
bags can not affect the environment. Paper Bags come from wood, which comes from trees, which
grow in the earth’s soil. Once paper is made, it can be recycled and used to create more paper
goods. Bags made from paper are biodegradable and hence more environment friendly than plastic
Fig. no. 2
Following are some pictures of our platform of paper plates :
Technical Specifications
Fig.no. 04
Fig. no. 05
Fig. no. 06
Fig,no. 07
After the production of paper plates, it will goes to under our special designer of
paper plates.
After designing a thin plastic cover press on plate.
This process are applied only for pre- paid online order
Fig. no. 08
Fig. no. 09
Same sample of Designer Paper Plate
Fig.no. 10
Fig.no. 11
Fig.no. 12
The Market :
The market refers to the segmentation of consumers who are willing to purchase your services.
Market segmentation can be any organization on the basis the services and product what they are
27
offering, there are many factor that can be scheduled to form suitable market for your organization
As my organization deals with the market related to Areca and Paper made items.
As we can see our environment is polluted more and more by using Non-biodegradable Products.
Hawkers, Street food seller use Polystyrene(thermocol) and Plastic Plates, bowls, and products
5
made from it. And this types of product also use in wedding reception, parties etc. Hence I can say
that our company can target whole community. But here we can segment it first on the basis of
some parameters as there are also small competitors in the market who offers products at low cost ,
28
if we only keep value based pricing . we can easily compete with the local competitors band So for
• Commercial
34
Growth Potential
The growth potential of my business is very bright because target market is wide with affordable
value based pricing. Having no more competitor in the market enhance my fluentibility towards
growth. From 1st year if we promote our business much this will give us massive profit. Just we
have to convince our targeted market for once . Because the service I am providing is just
Day by Day the company will increase their customer’s base accordingly .
33 18
Following graphs shows short run and long run rate of growth of my business:
Fig.no. 11
26
The above two graphs shows short and long term growth rates respectively. This shows
that in starting phase I will be facing number of problems but once I get over it then
there will be increment with time to time. So I have to do my promotions properly to get
maximum returns.
Sales And Profit Forecast :
As I had discussed earlier about my targeted market, there is a huge base of market for penetration.
Only I have to make them aware about my services. Everyone in looking for a Eco-friendly or
Biodegradable products.
Taking contracts from hostels, student lodges, and other professors of educational Institutes will
Financial Requirements
I will need lump sum of 10 laths for commencement of business. This business will be at break even
19
position very soon as this business has potential and less investment. And these investments are for
37
long term, once I invest this; I don’t have to purchase machinery time to time, only few variable
costs will occur. And also a biggest investment of our business is land and plant which is already I
have.
Utilization of Finances :
• For Purchasing
Machinery
Raw materials
• A computer system with full setup including printers and power backup equipment
Funding for this plan will be done by personal Investment and from lone money. Though the
investment is not big, so I can easily invest that much amount of money for my business. My
saving with addition to my parents saving. Rs 2. Lakhs can be invested easily for this plan,
for reserve money that can be needed anytime if I can stating a business there are my
collateral security which may help to take a loan from MUDRA Yojna for Rs 10 lakhs easily
there is no problem to invest whole sum of 10 lakh as a investment and Rs. 2 lakhs as a
reserve fund. (Indian government presently launched a scheme popular as MUDRA Yojna
where it is providing a lone of Rs. 50000 to 10 Lakhs for those who desire any start-up
business. We can approach our business plan and proper documents for loan applications.)
Repayment of Loans
Though investment is less as I am providing service , so this plan will execute and later on in
very minimum time I will gain my breakeven point, and thus after gaining break even and
Once the business came in existence ,from very first day I will start its sales, though in the
beginning the sales will be done at the lowest cost, or for very little margin.
2
The loan amount taken from Bank on collateral security will be repaid in installment in 2
years
17
List of Critical Issues for the Success of the Project:
Even the paper industry has its own set of problems that impact the supporting industries like
paper plate manufacturing units. The changes in an economic and technological environment and
with the regulatory framework are affecting the paper industries to a large extent. The problem in
16
this industry is the limited access to the technology that can convert the raw materials into high
grade pulp.
And this industry needs huge water resources and manufacturing paper products without a sufficient
35
water source is a big puzzle. And the raw material used by this manufacturing unit is getting
emptied at a fast rate and many areas in our country running short of these materials, And its well
knew that paper industry one of the highly polluting industries, by which many rivers are being
polluted. And big problem face by the paper industry is a shortage of resources like power and coal
, and this industry very energy intensive where power and fuel comprise 25%.
Assistance Required :
WE must appoint more people along with us if we are also doing the task of manufacturing .
This may not be much expensive but we need to give them a proper explanation and training in
the beginning .
ENTERPRISE
DESCRIPTION
ENTERPRISE DESCRIPTION
fig. no. 9
Email – gowithgreen@gmail.com
Website – WWW.GOGREEN.COM
• Vision : A little effort towards saving the environment is better than no effort.
There are a lot of sources to make Eco-friendly Paper products. These are the
1. Sugarcane Waste
2. Straw
3. Jute Twine
4. Coconut Husks
5. Elephant Excreta
Mission of the business:
In our business plan our mission is to make environment pollution free. Paper bags are eco-
friendly and it cannot affect the environment badly. Our mission is to provide our customers
We will seek after cycles that are intended to expand effectively, limit misuse of materials
and ration assets, to furnish our clients and partners with items that are dependable by giving
superb execution. In our business we make customized bags for our clients and print logos on
the bags.
The basic need for opening manufacturing unit is the proper size of land. It
should be constructed as per the need . We can also begin with a single machine
in your house during the initial stage. The second requirement will be
taxation etc. The third essential point is a proper provision of water supply and
power supply. Our place of manufacturing must accommodate all things. Other
Paper plates are essential used in two sorts. The first group belongs to
domestic purpose and the second is seen at commercial places. In the first
category, plates are needed during some occasions like marriage, events,
6
picnic ,function ,and travel time . Most of us use
paper plates during marriage as the best way to serve the most avoiding the
trouble about cleaning or loss of items . It is also very appropriate, light and
comfortable.
But for commercial use, we can see them in bakeries, street foods, and
similar other food corners. This segment will consume most of the
platform is correct and updated and yes I will have to update my services and
manage to do all these then I can easily gain profit through this services and
Products.
Innovative Idea:
My business plan is unique from others because here I am providing some extra services to my
customers. There are some innovative and important services which I provide to my customers:
1. Different sizes, shapes, printings of paper plates, bag , packages , bowl etc.
As the government banned plastic products for environmental causes even some states and cities
acted to completely ban on poly bags. So the paper bags are taking place in their spaces. Paper bags are
Where some time back paper packs were utilized distinctly in brands as they were all around planned
and were expensive for entrepreneurs. But now anyone can get different kinds and quality of paper
bags with low and high cost depending upon your cities and market demand.
In our business we provide different kinds of bags from low to high range, different shapes, different
SERVICE
DESCRIPTION
PRODUCT OR SERVICE DESCRIPTION
36
It is the most significant aspect of the business where you must have a proper market for the
distribution of your product. Make a connection with local vendors, retailers, And wholesalers
who stock such items. Make a contract with them based on supply and cost. Our market should
If we in the arrangement to initiate a paper plate manufacturing center then you need to craft
up a comprehensive and thorough business report because this market is already present. Our
plan should not only be Restricted to its manufacturing but also include supply, Marketing
policies, and returns. Here we will elaborate on how you can begin a paper plate
manufacturing.
Paper plates , cups and bowls are widely popular nowadays, Our cups , plates are
In comparison to ordinary cups, our cups and plates it means paper products includes variety
of benefits.
These paper items can be seen at several places such as hospitals, college or school canteens,
Our products prevent infections and promote hygiene. Some of the major benefits of using our
Product features:
1. Economical: our paper bag is economical in nature. It is cheaply available in the market.
2. Eco-friendly: paper bags are eco-friendly in nature. It can be destroyed easily and cannot be
4. Durable and Fashionable: Our paper bags are durable and fashionable in nature. Fashion is very
5. Promote your Brand: Our paper bags are also especially designed for your brand, with the brand
logo.
Paper bag business is the fastest growing business in today's market. The paper bag market is
estimated to grow at a CAGR of 4.3% during the estimated period 2017-2023. Innovation plays
a major role in the growth of the paper bag business. Advancement in the technology is allowed
We will provide our business online. People can contact us on our online website or social media
channels. Nowadays where everyone can be the part of social media so we can also contact the
customers. We design paper bags for our customers according to their want and need. We
Paper bags are one new trend nowadays. Easy to handle paper bags are getting immense
popularity and importance thanks to their distinctive features. These bags are 100% recyclable,
reusable, and biodegradable alongside posing less threat to the wildlife and being environment-
friendly. It actually requires a lesser amount of energy to recycle paper bags as compared to
plastic bags. Besides being eco-friendly, there are numerous other amazing benefits of using
paper bags. Corporate are using paper bags for produced packaging seminars, promotions, and
1. Online Booking
2. Brand Oriented
This business additionally is having export potential because every country is serious on
pollution points done by plastic waste so that they are banning plastic and there we are able to
• From the above information show that our company is eco- friendly in their all products
but our company is eco- friendly not only for making product, it is also eco- friendly with
their all services like- delivery
• Well precaution during delivery-During the time of online delivery our delivery workers
are also take well precaution, and also maintain proper distance to our customers and our
every thinks which is related to delivery package like- delivery packing tape, boxes etc,
every thinks is made from paper
• Our company always try to delivered your order before the time. We
provide special design for individuals by his/her name, who pre-paid for
order and it delivers one or two days before the dates. Our company
ANALYSIS
INDUSTRY ANALYSIS
The growth of exports is also a motivating factor to invest in the paper plate and made
from paper products. Paper products are widely used in the FOOD INDUSTRY.
The global paper cups and plates market size reached a value of about approx. 110
billion in 2022.
The market is further expected to grow at CAGR of about 2.1 % between 2021 and
11
Global paper cups and paper plates market size in 2022
11
In 2022, the global paper cups and paper plates market attained a value of nearly
of almost 2.1 %.
The rising trend away from plastic products and ban of plastic by various
The word INDUSTRY comes from a Latin word “industria” which means “diligence,
particular type good or services in other words you can say industry is a group of
For example – auto mobiles, coal mining business, banking, communications, etc.
There are so many classifications for the industry and this industry classification is
grouped into a larger category called SECTORS. There are 19 types of business
industries different from one other and every divisions are based on the kind of product
they make and intend to cater. As stated above there are many basis on which industry
can be classified but mainly there is three sector theory into sectors namely:-
• Secondary (manufacturing)
• Tertiary (services)
• Primary - The first step that is taken for manufacturing any goods i.e.
• Secondary – In this step the raw material start changing into goods
• Tertiary – In this step the good is all ready to be sold in the market and now the
availability of the goods and quantity will be deciding survival of the product and this can
29
be made possible only through proper services.
21 38 22
The industry does not only talk about the product but also about services we provide which
comes under the name “service industry”. In this industry all those business comes that intend
have higher costs, we must compete on non- price factors such as quality, special features or
customerservice.
COMPETITION
ANALYSIS
COMPETITION ANALYSIS
In this 21st century people are racing with their full capabilities in almost every section
to get recognized, to earn more and more money, to stay in a place for longer period of
time or you can say to make their own monopoly. The noun COMPETITION is a word
that can be both positive or negative depending on the situations but from business point
of view it is a very essential and important thing because until there will be not be any
competition we would not give our 100 percent. As we will be doing what we want and
it may lead to consumers discomfort also because when there will be no competition
then it would be state of monopoly and that means they are able to do what they want
because they know that no one will be able to do anything as monopoly is in function.
So monopoly i.e. no competition is not a good thing. And its not only a disadvantage for
consumers but also for business too like if there is no competition then the company will
not be able to judge its position , capabilities and above all if there comes a situation
like this pandemic COVID-19 then our survival plus our consumer survival can be
vanished. Because with this growing population most of times it becomes next to
Competition will come by its own wherever there will be more than one party working
toward the common goal. As on that place no one would be wanting to share their
profits or market so to gain more and more or to conquer more portions they will stand
against each other and will give be giving their more and more efforts to make their
products valuable so that it may come under preference criteria of large number of
Advantages Disadvantages
of customers increases.
Due to market competition market is flooded
Because of this you will have to open some
with similar items and if you over produce
no. of branches at different places also this
your items you can be in instable position.
will also increase your market.
consumer.
• Our company will be compete with who are already in the this type of business.
• Our company or our products will be compete with plastic made plates , bowls etc.
• We also compete with reusable products , which is steel made plate, cups, bowls etc.
• We also compete with plant or tree leaves made products( plates and bowls).
SWOT (STRENGTHS,
WEAKNESS,
OPPORTUNITIES
AND THREATS )
ANALYSIS
SWOT (STENGTHS,WEAKNESSES,OPPORTUNITIES
AND THREATS) ANALYSIS
SWOT tells you about your own four major qualities on which your whole personality
depends on . If you know that verticals of yours you can achive what you want in your life. If
you keep on working more and more on the parts that you lag off and also on that part also
which is your strong point by doing this you can enhace yourself and sometime you can also
discover your unknown talents which will help you to try your luck in various fields which
S=Strenghts
W=Weaknesses
O=Opportunities
T=Threats
Now SWOT analysis means that you have to observe yourself keenly or properly to get all
the knowledge about ownself, under this knowledge you have to see what are your:-
• strong points
• weaknesses
• and according to your situation you should also know what are the threats that you
The above mentioned things was in general basis on how useful SWOT analysis is for
everyone.
Now how useful SWOT analysis is for any business,firm or organisation.
SWOT analysis must be done of any business it doesn’t if its is either running or
• This also tells the areas where we have to have to work less ,
• It also provides you to judge your organisation’s level with respect to your
competitors and also gives you the ability to know what are the suitable
• It also lets you know about the things which may be dangerous i.e. threats for
your organization.
Now SWOT analysis of my company is as follows:-
STRENGHTS :
• It is very new model of business because of the services that we are providing to our
local users.
• Number of varieties are available on our platform for almost everyone with
different budgets.
• It solve a big problem that is important for every person which is pollution free
environment .
WEAKNESSES :
• We are new so we will have to put more efforts or sometimes we will have to price
little less then others so that they can come to know our business.
• A new member in this sector . And new member always have to face existing
competitors.
• May be sometimes will have to bear losses and would not be able to do anything.
The fact that we are going to be operating our shoe repair shop in “Gamharia, Jamshedpur”
provides us with unlimited opportunities to provide our products to a large number of people.
We have been able to conduct thorough feasibility studies and market survey and we know
what our potential customers will be looking for when they visit to us. we are well positioned
to take on the opportunities that will come our way.
Threat :
• Just like any other business, one of the major threats that we are likely going to face is
economic downturn.
PLAN
MARKETING SUB-PLAN
A business becomes successful not because of innovation but because of the its marketing
strategy. It doesn’t matters how big your product is but if you are not able to sell it then it just
becomes equivalent to nothing. With these statements I wanted to say that the most important
thing for any business is marketing because there it doesn’t matter what innovation you are
bringing or what are the qualities of your product unless you have a strong marketing strategy
A place where two types of parties can gather to make easier the exchange of goods and
services and this two type includes one with the intension of selling and one with buying is
known as MARKET in other words you can say a place where seller and buyer meets and try
to fulfill one other needs of selling and buying respectively is known as MARKET.
preference for a product or services, advertising, packaging, placement, pricing and promotions
is known as MARKETING.
Different authors have defined MARKET in different ways, some definitions I would be
1
• Dr.Philip Kotler defines marketing as “the science and art of exploring, creating, and
delivering value to satisfy the needs of a target market at a profit. Marketing identifies
unfulfilled needs and desires. It defines, measures and quantifies the size of the
identified market and the profit potential. It pinpoints which segments the company is
capable of serving best and it designs and promotes the appropriate products and
services.”
ultimately sell its product products and services. However, since the emergence of
increasingly become more about companies building deeper, more meaningful and
lasting relationships with the people that they want to buy their product and
ability connect and at the same, time presents incredible opportunity to forge new
30
territory. Julie Barile- Vice President of ecommerce, Fairway Market.
MARKETING MANAGEMENT
The art and science that we use to choose our TARGET MARKET and then getting keeping
and growing our customers through creating, delivering, and communicating superior
“Selling is only the tip of the iceberg” on this PETER DUCKER said that
“There will always be a need of some selling. But the aim of the marketing is to make selling
superfluous. The aim of the marketing is to know and under the customer so well that the
product or services fits him and sells itself. Ideally, marketing should result in a customer
who is ready to buy. All that should be needed is to make the product or service available. ”
• Good
• Services
• Persons
• Organizations
• Information
• Ideas
There are some conditions according to which we should select our market for ourproducts:-
• We should first select the segment of the market we want to target that will be our
TARGET MARKET
• Then we should try to do POSITIONING of our product in our selected target market.
• And then we try to make our product’s brand value which is known as BRANDING.
For defining marketing mix E.J. McCarthy in 1960 in his book “Basic Marketing – A
Managerial Approach” first expressed the concept of the four P’s . Under this 4 P’s
And after some time there was expansion of 4P’s to the 7P’s of marketing, below given are
marketing mix like in product we will have to describe the design, what the technology you
will be using , how useful it is for your users , how convenient it is to use and what are the
values it hold , how much good quality is of your product, how you will do its packaging,
branding, what accessories will you be providing with the product and for how many years
31
A product is the items offered for sale, A product can be service or an item which is provided by the
business or industries. It can be physical or in virtual or online form. Every product is made at a cost
and each is sold at a price . The price that can be charged depends n on the market, the quality, the
marketing and the segment that is targeted . Each product has useful life after which it needs
replacement, and a life cycle after which it has to be re-invented, In FMCG parlance , a brand can be
revamped, re-launched or extended to make it more relevant to the segment and times , often keeping
Now comes to our products, we made Eco-Friendly and biodegradable Paper Bags , Plates ,
Customers are like GOD. Customer satisfaction over your product is more important, since most
of the industries and companies do spend a lot on quality, and the feedback from customers
matters much than the quality testing reports. Because it is in house report, while customers
feedback is the proper openion which comes after investing and judging the product.
Our industries will sell to a wide variety of customers like bakeries, street foods sellers, and
Customer’s needs are characterized as the compelling components that trigger them to purchase your
item or administration. To identify customer’s needs, it is essential to comprehend the purposes for
their dynamic.
To comprehend customers needs better, it's vital to know who your customers are. By characterizing
your intended interest group and sectioning them dependent on their industry or different ascribes,
you not just get an away from of what's your selling recommendation yet additionally identify their
requirements.
Here are four basic strides to continue to address customer’s issues effectively.
• Identify – Follow customers needs investigation through reviews, interviews, center gatherings, or
social tuning in.
• Distribute – Once distinguished the necessities, you can distribute it across the correct groups and
divisions.
• Create – Tailor item includes, create itemized content that talks about customers’ needs.
• Collect – Obtain customers criticism routinely to figure out how your endeavors live up to their
desires.
Addressing customer needs is critical for any business that focuses on customer retention so as to
make good examples. Because, as important because the discovery phase is, knowledge about what
your customer needs from you is merely nearly as good because the way you employ it.
Some best practices of how to meet customer needs and build stronger relationships are :
• Deliver quality customer support
• Map your customer journey
• Measure customer satisfaction regularly
• Be consistent in customer communication
• Develop a customer centric culture
• Enhance the USP of your product
• Ask customer feedback
Final considerations on customer need analysis
At the point when you begin focusing on customer needs, you need to recognize them effectively in
your items and administrations. At the point when customers can relate your image alongside their
requirements, they are exceptionally fulfilled. Having the option to convey an extraordinary encounter
develops your customer base of steadfast customers.
Having great information on customer needs and needs assists with adding productive incentive as
well as level up the general brand acknowledgment. It gives your business an upper hand and stays a
stride ahead on the lookout.
Customer feedback maybe vital ingredient for the success of each business. It
helps to reinforce your products and services to rise suit the requirements of your customers. This will
then raise the chances of the purchase of your improved products or services.
You must always choose the proper time to invite honest customer feedback like after the chat session
of a successful transaction. Further, the feedback is often analyzed to get valuable insights. The
insights can help to recreate better products as per their needs.
Essentially, once you receive customer feedback you need to follow certain steps that give
opportunities to know your customer needs.
• Analyze the data according to internal &external customers’ needs and expectations and enhance it.
• Figure out the gaps between your business and customers. Set new plans and methods to scale back
the gaps.
• Make all the team members part of the discussion and give a view about customer needsand wants.
PRICING:-
Among The 7 P’s of marketing mix PRICE is the most important P for any organization.
Simply you can say that the price is a numerical statement of what a customer must pay
for the products or services he is using and enjoying its facilities. It is a value on which
you will be able to purchase a certain quantity, weight or other measure of a product or
services as per the consideration given in exchange for transferring of the ownership and
There are different authors who had defined Price according to themselves. I am listing
• According to Philip Kotler, It is the only element in the marketing mix that
produces revenue, the other elements produce costs. Price is also one of the most
flexible elements of the marketing mix, that can be changed quickly, unlike
product features and channel commitments. At the same time, pricing and price
competition are the number one problem faced by many marketing executives.
• According to W.J. Stanton, M.J. Etzel and B.J. Walker Price is the amount of
Now comes what is the difference between PRICE and PRICING? PRICE is the
amount that we charge in exchange of our product for per unit or services per time
strategies and settings prices and enlarging in implementation and control as per
• Premium Pricing- A type of pricing that works for a segment of market and
• Penetration Pricing- A price that is set artificially low to earn more market
• Skimming Strategy- Skimming prices are that price which you can charge for
your product but only till your competitors allow after that you will have to
drop the price because of the alternatives of your product in the market. The
idea behind this is just to earn more money until the product or segment
NOW how I will be pricing my product is somewhat , if a customer purchase 25 kilograms of the
product and he does 100 kilograms till the end of the month. Then our company provides him a
We will be categorizing range of discount according to the quantity purchase. Below are the
discounts:
Quantity purchase( In kgs) Discount Percentage
100-200 2
200-300 3
300-400 4
The PLACE plays a very vital role for any business. As the place you choose for your
business/company will help you in many ways such as if you are near to the market place to
which you target to then you will easily get to know how, what is going in your market and
feedback of your services as well as products. And if we are setting up a factory then also our
place selection should be appropriate that means raw materials should be easily available,
labors etc also should be easily available and also at cheaper rates and other things like water
supply should be regular and electricity supply should also be regular and good.
So keeping all this mind we have select Gamharia , Jamshedpur area to set up our
business , in this area there are no one industries like us and it is also a very posh area
with many small hotels are also in nearby. So it will be beneficial for us because people
will be knowing about our company more and more people comes in this area regularly.
Above picture tells us about how or what factors are involved in “P” place.
PROMOTIONS :
Generally the activity to bring the product to the knowledge of customers and making
management process through which to introduce your product and then try to d
positioning of your product which will generate buying intension in the people. In any
mote your product or services in such a way so that it can earn benefit for the
organization.
It may have both kinds of effect on the people if we just miss a minute flaw in that
promotion medium. So we should be very careful about what we want to promote and it
should be promoted in the same direction we want. Earlier there were very limited
magazines only this much was the mediums through which you can promote your goods
or services soundly. But in today’s world there are multiple ways in which you can
promote your goods or services. Now we have a very big and famous platform that is
social media through which we can catch up with a large number of people in less time.
And its not that much expensive also means anyone can use it afford it.
Now below are the mediums through which we will be promoting our services:-
• Newspaper
• Magazines
• Radio
• Television
These are the most visited areas by people and among them social media have became
the most visited platform by every individual of any age group. And for successful
running of our business it’s very necessary to do promotions at high level so that people
specially in which are mostly famous among women and men, advertisement with the help
radios and television both, for social media we will be making a page on most visited social
media platforms and we can hire some social media influencers to promote our platform and
The positioning of our services we be like “khoj ab aasan” with this line we have to make our
customers release that they can now select the lawns caters and hotel by just sitting at their
homes by saving much of their time and making their efforts less.
OPERATION
SUB - PLAN
OPERATION SUB –PLAN
Under this heading we will be providing almost all the important internal information about our
business in other words we can say that this section includes all the internal information about the
business to see that the business would be running effectively and efficiently. Its main purpose is
to draw attention to your team and allows you to develop strategies on how to make your
management good and more effective. It is a outline of the steps that you would be taking complete
• Our business is provide online facilities to people to book their order by just sitting at their
• The area I have selected to setup our business is in Gamharia , Jamshedpur. As in this area
there are no one industries of Paper Plate and made from paper products. Which is
beneficial for our industries. Since there is no other industries like us , we will get more
customers.
• The place where I am setting up our business premises in that place where I will be able to
get all the needful things which I need for running my business such as land, electricity.
• We have choose this project because as we know that our earth is polluted by more Non-
biodegradable items and papers products are eco friendly and biodegradable which is
RESOURCE
HUMAN RESOURCE
Human resource is a group of people who are responsible for workforce of any organization,
business sector, economy or industry in other words these are those people on whose
efficiency whole organization working depends on. In this people gets selected on the basis
of their specialty they hold in them. They have different departments which have different
providing trainings. This title tells us that humans/employee is also treated as resources for an
organization (HR).
There are always some purpose and requirements for hiring human resources. There are
• Staffing
• Developing
• Compensation
Employee
Fig.3.3
• As we all know that making a client happy is very difficult so he/she should have
client-first approach.
• He/she should be having patience to tackle with the problems that our clients will
come through.
These are the skills which we would be wanting in the people we hire.
The only training that I would have to give them will be related to the computers.
We will be doing many team exercises to buildup team understanding, we will also give
icentives to the one whose targets will be completing or who will be performing good and many
other activities to improve our team work and overcome all kinds of barriers between us.
So this was details about how we will be selecting are staffs and all.
THE BUDGET
THE BUDGET
Budget is the estimated plan of revenue and expense over a certain future period of time. In
other words a budget is a estimated statement of total earning and spending over a year.
Now budgeting is a process of how you will be spending your coming in coming time and
this spending of money is called budget. Creating this plan of expense can help you to judge
that whether you will have or not that much amount in future time. Now you can say that
My budgets as follows:-
This includes:-
• Machineries
• Raw materials
• Furnitures cost
• Salaries
• Newspapers advertisement
• Radio advertisement
As we all know the asset that is most liquid and tangible is cash. The movement of cash in the
• Market liquidity
• Accounting liquidity
TOTAL
1094000 6,19,00 605000
0
Revenue
Estimated revenue from all sources including grants, contracts,
services, R&D, industry training, etc. 934000 895650 124890
0
Balance Sheet (Projected)
RADIANCE SHOE LAUNDRY
Beginning Projected
31-03-2023 31.03.2024
Assets
Current Assets
Cash in bank Rs5,000.00 Rs5,000.00
Accounts receivable Rs0.00 Rs0.00
Inventory 100000 100000
Prepaid expenses 32000 Rs30,000.00
Other current assets Rs0.00 Rs0.00
Total Current Assets Rs1,37,000.00 Rs1,35,000.00
Fixed Assets
Business Registration: Rs6,000.00 Rs0.00
Machinery & equipment Rs2,00,000.00 Rs1,80,000.00
Furniture & fixtures 200000 Rs1,80,000.00
APRI
Application and Obtaining Tax Payer’s ID: L- NIL
JUNE
FEBRUA
Application for business license and permit: RY- 4000
APRIL
Purchase of Insurance for the Business: APRIL 30000
MARC
Drafting of Contract Documents and other relevant Legal Documents: H- MAY 10000
CONCLUSION
In this Mini Project report on GO GREEN I have discussed all financial data and other
relevant information.
The market of paper products is expanding, and demand for the product is increasing day by
At last it can be said that the future of this product is very bright.
With the expectation of high profitability it is assumed that it would be the perfect product to