PROJECT OF BRAND

DEVELOPMENT
PROJECT PURPOSE
The objective of the pre-feasibility study is primarily to facilitate
potential entrepreneurs for investment and provide an overview about
the T-Shirts manufacturing business. The project per-feasibility may
form the basis of and important investment decagon and in order to
serve this objective, the document cover various aspects of T-Shirts
brand development, start up, production, finance and business
management.

INTRODUCTION
 Textile Industry. Pakistan's industrial sector accounts for about
24% of GDP. Accounting for about 66% of the merchandise
exports.
 40% of the employed labor force is engage in this sector.
 Cotton textile production and apparel manufacturing are
Pakistan's largest industries.
 Faisalabad called Manchester of Pakistan due to large number
of industries including Textile Industry.
MARKET SITUATION OF FAISALABAD
Market situation of Faisalabad according to the T-Shirts manufacturing
and retail shop.

MARKET INFORMATION
Retail shop in Faisalabad

 Kohinoor Plaza.
 D-Ground.
 Jalevi Market.
 Samanabad Market.
 Student Market.
 Jhang Market
 The One Plaza
 Regent Mall

INTRODUCTION OF T-SHIRT BRAND

Brand name: JAIDS

INPUT FOR BRAND DEVELOPMENT

Purchase of Raw-Material:
We can purchase the T-Shirts raw material from Lahore, Karachi which
is the major market of the T-Shirts fabric.

If we purchase it from Faisalabad. The total market of fabric in

Faisalabad is as under:

 Jinnah colony
 Yarn market
 Factory area
STITCHING PROCESS
Own stitching unit.
Stitch from other units.

TARGET MARKET
Local market of Faisalabad.

 The one plaza

 Regent mall
 Kohinoor plaza.
 D-Ground.
 Jalevi Market.
 Samanabad Market.
 Student Market.
 Jhang Market

OUTPUT
Prize gain from sale of T-Shirts.