Moises Hernandez

Dr. Nelson

English 1301

1 December 2022

Genre Analysis on “Ultimate Fighting Championship”

UFC, the “Ultimate Fighting Championship” is one of the most popular, fastest-growing

fighting promotions in the entire world. From when the organization was created to today, the

UFC has gained millions upon millions of fans from all over the world. This has been made

possible by using social media in order to effectively reach millions of fans, even individuals not

familiar with the sport within the app. The UFC has managed to promote many successful fight

cards over the past few years and become as popular as it is today thanks to the utilization of

marketable social media like Facebook and Instagram and their effective strategies such as fight

posters, specifically, the promotional poster and its unique characteristics used in one of the most

anticipated fights in UFC.

The promotional poster for UFC 279 has brought many eyes to the organization and the

event that they created due to the constant promotions made over the past couple of months in

order to reach fans and individuals around the world. The promotional poster itself is very

appealing towards fans as it contains very popular fighters known for the entertainment that they

can produce. The promotional poster contains the two most important fighters within the event:

the first fighter, Nate Diaz, who is one of the few pioneers of the UFC that has influenced the

sport, shaping it into the great sport it is today. And the second, Khazmat Chimaev, one of the

fastest rising prospects in UFC history due to the fact of dominating his competition.
 Putting aside the high stakes, this fight card became as popular as it currently is thanks to

the many promotions that have been produced over these past few months. This includes UFC

Embedded, one of the many channels in the UFC that follows fighters and the emotions and

challenges they are faced with while they prepare themselves for their upcoming fight. fight

montages, which gives viewers the opportunity to see the fighting capability of the fighters

participating in the event. Fight trailers, and one of the most important aspects of all, promotion

posters.

The promotional poster for UFC 279 has many significant details that fans can notice,

one being the last names of the two fighters involved. The two capitalized last names

“CHIMAEV” and “DIAZ” can be found behind the fighters within the poster. This is done to

assist individuals identify the athletes within the poster. The colors and fillers that create the

names are the exact same but they are colored in inversely. The creators of the poster did this in

order to show the audience that while both fighters are extremely similar through their choice of

career and their popularity, they are polar opposites because of their personality and how they

came up. The promotional poster contains important details such as the subtle use of art and

shading that is identifiable for fans.

Although very simple and at first glance not very significant, promotion posters are in all

actuality one of, if not the most important element in making a fight card spread across media

and fight fans as it exports multiple important details about the fight card. First and foremost, a

promotion poster is actually used to officiate a fight as it is announced meaning it is the very

essence of how fans discover the event and the important information that the poster holds. There

is an abundant number of major details found in promotion posters. One detail visually shows the

involved with the event off against each other, which helps the audience in identifying how the
fighter looks like. Other details include the weight class that the fighters fighting in and their

ranking in the division (if not ranked, the labeling is “NR”). These details are included in order

to let the audience know what their ranking is within the weight class that they are fighting in.

The location and date are also shown in the poster to inform the audience where the fight will be

taking place in and when the fight will be. Because of these special details, promotion posters are

effectively delivered to their audience by successfully delivering their informative message about

the upcoming fight.

UFC has advanced itself into what it is today through its ability of bringing fight fans all

around the world together by creating the most Jaw dropping matches ever made. It is not only

because of the promotions made but also because of the influential fighters involved that make

this card and the many cards in the future so special. UFC will continue to pursue its rise into

becoming the greatest sport in human history through its persistence and service towards fight

fans around the world.

 Works cited

UFC. “The wait is over- #UFC279 fight week starts RIGHT NOW!!” Instagram, 5 September,

2022,

https://www.instagram.com/p/CiIGyqlI-wn/?igshid=YmMyMTA2M2Y=