3C’s REPORT

on

“Business India”
Submitted to

ASIAN BUSINESS SCHOOL, NOIDA

in partial fulfillment for the award of full time
PGDM - Print Media Management (Media)
BATCH: 2022-24

SUBMITTED TO: SUBMITTED BY:

Prof. Shruti Pandey Group 31

ASIAN BUSINESS
SCHOOL

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 ASIAN BUSINESS SCHOOL
PLOT A-2, SECTOR 125, NOIDA - 201303

CERTIFICATE
This is to certify that the 3C’s report on Business India submitted to Asian Business School, in partial

fulfillment of the requirements for the award of the Post Graduate Diploma in Media, and is an

original work by Group 31. The project has been done under my supervision & guidance and the project

has not formed the basis for the award of any degree / diploma or other similar title to any candidate.

GROUP NUMBER 31

Enrollment No. Name of the students

ABS/PGDM/22/152 Md. Arsalan N Ansari
ABS/PGDM/22/153 Mohini Chauhan
ABS/PGDM/22/154 Naman Arora
ABS/PGDM/22/155 Nikhil Chaudhary
ABS/PGDM/22/156 Nikhil Rajput

SIGNATURE SIGNATURE

Internal Examiner (Project Guide) External Examiner (Viva expert)

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 DECLARATION
I hereby declare that the 3C’s report on “Business India” is an original piece of research work

carried out by Group 31 under the guidance and supervision of Prof. Shruti Pandey. The

information has been collected from genuine & authentic sources. The work has been submitted

in partial fulfillment of Post Graduate Diploma in Media of Asian Business School.

MEMBERS OF GROUP

Enrollment No. Name of the students Signature

ABS/PGDM/22/152 Md. Arsalan N Ansari

ABS/PGDM/22/153 Mohini Chauhan

ABS/PGDM/22/154 Naman Arora

ABS/PGDM/22/155 Nikhil Chaudhary

ABS/PGDM/22/156 Nikhil Rajput

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 Index
S.No. Topic Page No
Introduction 5- 6
Company 7- 11
1.1 About 7
1 1.2 History at a Glance 8
1.3 Owner 9
1.4 Kay People of Organization 10-11
1.5 Social Media Presence 12-13
Competitors 14-16
2
2.1 Business Today 14
2.2 Forbes India 15
2.3 Capital Market 16
3 Customers 17-21
4 Conclusion 22
5 Reference Materials 23

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 Introduction
This report depicts the 3c’s (Company,
Competitor and Customer) of Business
Today magazine. In this report we had
highlighted the overview of 3c’s i.e.
The Company: Business India Publications is
a leading media, information and
communications company in India with some of
the strongest brand names in magazine
publishing.
The Competitor: Regardless of the industry
your business is in, you’ll always have
competition – and that’s a good thing. You’re
doing something right if you have direct
competitors, but you’ll want to understand how
they market themselves, as well as any gaps
they fill that you don’t.
But while it’s important to keep up with your
competitors, they shouldn’t be all you think
about.
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The Customer: Your customers are the reason
for your business and the driving force behind
all you do. It’s important to communicate with
them in a personal way, rather than simply
buying ad space or pushing your products and
services.

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 About
Business India is India’s first and foremost
business magazine. The magazine's primary
objective is to create awareness and educate
public opinion on critical issues and choices
in business, industry, the economy and
society; to generate discussion and debate on
policies and alternatives; and to provide a
leadership of ideas. It also works as a
messenger between government and people
by providing the information about any
changes that may affect the market in any
terms.

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History at a glance
It started in 1978 when there was no such
big publication providing business magazine
in our country. The first copy of the issue
was made in February 1978 and it is still
making it presence. Business press in India
was a new phenomenon at that time
existence of financial press were there for
decades but a newspaper or periodical never
considered as a need in Business community
prior to 1978. It recorded a circulation of
88,100 copies which increased to 526,000 in
2006. One of the main aim of Business India
was to make the people more aware and
awake about the financial things going on
within the country.

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 Owner
Ashok Advani
Ashok Hotchand
Advani is the founder
publisher of Business
India Group of
Publications. By education and profession
he was a leading lawyer and practiced at the
Bombay bar for over 20 years. Educated at
the Cathedral School, Bombay (where he
was head boy in 1963) and at Lincoln
College, Oxford University (1964-1967)
where he read Philosophy, Politics &
Economics (P.P.E.), he is a member of the
Middle Temple, London where he was
called to the Bar in 1968.

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Key People of Organization
Pheroza Bilimoria
Managing Director
Pheroza Bilimoria is the Managing Director of Business
India Publications Ltd. She has been with the Group since
inception. In charge of all marketing activities for the
Group, she also set-up the Exhibitions Division and the
Cable TV business for the Group.

Atul Deshmukh
Executive Director
Atul Deshmukh, Advisor, has over 40 years experience in
publishing including 12 years with Pergamon Press, UK
where he worked in circulation, sales promotion and the
advertisement departments. Deshmukh who has been with
the Group since 1977, is responsible for the
administration, HR and production functions of the
Group's magazines and books.

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Mira Lawrence
Sr. Vice President
Mira Lawrence joined Business India in 1983 at the age
of 21 years and has risen to her present position of Sr.
Vice President, Advertising with hard work and
professional competence. Heading a 25 person team all
over India, Mira and her team continued to deliver even in
difficult periods of economic downturn. She is well
respected in the advertising fraternity.

Sheila Shahani
Editor, Inside Outside
Sheila Shahani, has been with the Group since 1981. She
is a post-graduate in Sociology and Economics from
Bombay University. Ms. Shahani is a member of the
Executive Committee of the Group and an honorary
member of the Indian Institute of Interior Designers.

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Social Media Presence
Face book:
They have around 3.7K followers
on Face book.
They are very active on twitter
and give updates to their followers
on regular basis.

https://www.facebook.com/BusinessIndiaPublicatio
ns/
Twitter:
They have around 1K followers
on Twitter.
https://twitter.com/BusinessIndia1

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Website Layout

There website is https://businessindia.co/

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 Competitors of “Business India”
Business Today

Business Today, is the largest-circulated

business fortnightly in India. It takes its readers
deeper to give a complete understanding of the
world of business. Since its inception in 1992, it
has set one benchmark after another in business
reporting. It was the first to do serious reporting
on management theories. And then again, it's the
first to bring a whole new genre of business
journalism-more up close and more incisive.
Today, Business Today commands the highest
circulation and readership among all business
magazines in India.
Talking out its circulation it is highest circulated
in Delhi NCR, Mumbai and Bangalore.

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 Forbes

Fortune India magazine is considered the best international business

magazine in present time. Fortune India magazine is a branch of fortune
magazine, whose headquarter is in New York and is one of the most
reputable business magazine. Fortune magazine was Launched in India
in October 2010 in a licensed partnership between ABP Group of
Publications & Time Inc. Fortune India magazine subscription is known
for its insightful reporting on the latest happening in the field of business
and is trusted by the senior most policy and decision makers. Fortune
India subscription gives justice to the global brand of fortune. Fortune
India magazine subscription contains segments such as fortune India 500
and is casually referred to as the fortune 500. Fortune India magazine
subscription gives an in-depth information on the leading businessmen
in India and covers their business tactics and decisions. If you are
thinking to start up your own business then fortune India is the best
magazine for you. Fortune India magazine subscription will help you
learn form the best businessmen in the country. Fortune India magazine
subscription is not only good for business but also in general is a great
magazine to get in touch to the happenings in the country in term of the
country’s financial and economic growth. fortune magazine subscription
breaks down the latest news headlines and issues in the field of business
such that the common man can understand that how it may affect their
daily lives. With a fortune magazine subscription, you will not have to
go to the news stand every week as it will be delivered to your door step.

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 Capital Market

India's foremost and largest circulated fortnightly finance and

investment magazine since 1986. The magazine was a pioneer in rating
IPOs on a 100-point scale. It also provide India's first Corporate
Scoreboard of more than 2000 companies with 25 fields of information
for each company and updated on a fortnightly basis. Stock Watch: A
list of around 50 fundamentally strong companies identified by Capital
Market analysts. The list is constantly reviewed and updated, adding
scripts with upward potential and removing those that have exhausted
their run. Today, Capital Market has evolved into a complete investment
and financial magazine, which covers the entire gamut of issues
affecting the Stock Markets. Topical issues, policy decisions by
government, regulations by SEBI or market developments - are analyzed
in depth in the Cover Story. Other contents include special research
features based on our in-house database on companies and mutual funds
and interviews with market players and company CEOs.

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 Customers
Considered required reading for decision-makers and opinion
leaders who need to be well informed about business and the
economy, Business India can always be found in the offices of
the country's most powerful organizations. Equally, its in-depth
reporting and its wide coverage has made it a "must read" for
middle level executives and young entrepreneurs as well as
businessmen and professionals.
The Business India reader is an influential decision-maker. He
has already cut his teeth in the corporate world, is at the top, or
on his way to the top, of his career or business. He travels
frequently on work and pleasure, is well read and educated,
expects intelligent, thought provoding business content to keep
abreast of the latest developments in business, trade, government
policies and the economy. He belongs to the higher socio
economic strat with sophisticated taste and style.
➢ 50% of BUSINESS INDIA readership falls in the age group of
30 to 50 years
➢ 75% of BUSINESS INDIA readers are graduates and post-
graduates
➢ 42% of Business India readers are businessmen, industrialists
executives, self employed professionals-people of positions of
authority.
➢ 60% of its readers belong to the combined SEC A1 and A2
socio economic groups -the SEC A Group

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CUSTOMER SURVEY
➢ Total response -25
QUE-1 Which magazine do you like to read?

12%

16% Business India

44%
India Today
Forbes India
Outlook

28%

QUE-2 Have you ever read Business India's

magazine ?

32%

YES
NO

68%

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 QUE-3 What type of magazine do you prefer
to read?

4%

24%
Business Magazine
Entertainment Magazine
Sprots Magazine

72%

QUE-4 In which form do you access the

Magazine?

28%
40% Hard Copy
E-Subscription
Both

32%

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 QUE-5 How much time do you spend in
reading the Magazine?

16%

44% Less than 10 minutes

10-30 minutes
30-60 minutes

40%

QUE-6 In which language do you prefer

reading Business India's magazine?

English
HINDI

100%

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 QUES-7 How often do you buy magazine?

4%

20%
Weekly
40%
Yearly
Monthly
Never
Daily
24%

12%

QUE-8 Which part do you like most in

Business India Magazine?

4% 12%
4% Content

44% Story of Interest

Layout & design
Phtography
Writing
36%

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 Conclusion

The conclusion of the research is that magazine is made solely

for the business personnel. It had an edge to have a first mover
advantage and grab the Indian market as at that time there was
no other player in the Indian market.
The target people are mostly of the middle age group and are
striving well in the market in comparison of their competitors.
The findings of our group are that the magazine believes in their
content and is confident about it. It does not have much social
media presence but still is perceived well in the market.
Advertising is one of the main sources of their income and they
have agencies to outsource this.
Even after nearly 45 years in the market they have sustained
their reputation and have big plans for the future.

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 Reference Materials

1. Business.com
2. Businessindia.com
3. Books .google.co.in
4. Expertprogramanagemet.com

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