Name:

Jawad Ahmed

Roll Number
44

Semester:
8th semester Section M1

Subject Name:
International Business Management

The Islamia University of Bahawalpur

Institute of Business Management & Administrative Sciences

 REPORT ON LAPTOP PRODUCT
About products: A laptop is a personal computer that can be easily moved and used in a
variety of locations. Most laptops are designed to have all of the functionality of a desktop
computer, which means they can generally run the same software and open the same types
of files .Laptops combine many of the input/output components and capabilities of a desktop
computer, including the display screen, small speakers, a keyboard, data storage device,
pointing devices (such as a touch pad or pointing stick), with an operating system,
a processor (Central processing unit (CPU)) and memory into a single unit. Most modern
laptops feature integrated webcams and built-in microphones, while many also
have touchscreens. Laptops can be powered either from an internal battery or by an
external power supply from an AC adapter. Hardware specifications, such as the processor
speed and memory capacity, significantly vary between different types, models and price
points.

Goal Statement: A laptop computer is now all but essential for any business student. From
registering for classes, to communicating with professors and classmates, to accessing notes
and taking exams, a laptop provides necessary resources to be a successful Business Rocket.

Vision: It's the way we interpret the world around us– our customers' needs, the future of
technology, and the global business climate.

Mission:  to be the most successful computer company in the world at delivering the best
customer experience in markets we serve

Why I choose laptop as a Product: The laptop is extremely user-friendly as it needs only
a few minutes to start running. You can simply take it out of your bag and press the power key
to start the system. Within only a few minutes, your system is good to go. On the other hand,
desktop computers require a bit of time to install and begin use.
The selection criteria of selecting laptop is based on several factors like Population size,
demographics, geographic, income level, economy size of the country, future growth, culture,
technology consciousness, tech-savvy youth, location economies for production (product can
be produced locally), proximity (physical closeness) of these 4 countries

We have selected 4 countries on the basis of all above mentioned factors with help of facts and
figures and it is expected to achieve high penetration rates in all the countries where it is
introduced. Here is the list of all those countries where we will introduce our laptop.

Most Demanding countries for laptop: Most demanding country for laptop is

1: USA 2: CHINA 3: JAPAN 4: GERMANY

USA:

Population: The current population of India according to last survey is 3.29 million

GDP:

Total 20.94 trillion USD

Per capita Income: 66,060 PPP USD

Economy of USA: It has the world's eighth-highest per capita GDP (nominal) and the ninth-
highest per capita GDP (PPP) as of 2022. US share of Global economy is 15.78% in PPP terms in
2022. The United States has the most technologically powerful and innovative economy in the
world

Future Growth of United States: Revenue in the Laptops segment amounts to

US$120.90bn in 2022. The market is expected to grow annually by 2.62% (CAGR 2022-2027).

In global comparison, most revenue is generated in China (US$23,070.00m in 2022).

In relation to total population figures, per person revenues of US$15.88 are generated in 2022.

In the Laptops segment, volume is expected to amount to 197.4m pcs. By 2027. The Laptops
segment is expected to show a volume growth of 3.1% in 2023.

The average volume per person in the Laptops segment is expected to amount to 0.0 pieces in
2022.

Technology Consciousness of USA: Although the U.S. is ranked number 4 in

technological expertise, it is ranked number 1 in quality innovation for a high-income
economy. It was recently ranked one of the top three most overall technologically innovative
nations.
Location economies for production In USA: There are 718,796 Manufacturing
businesses in the US as of 2022, an increase of 3.8% from 2021.

CHINA:

Population: The current population of China according to last survey is 1.402 billion.

GDP:

Total 14.72 trillion USD

Per capita Income 17,200 PPP USD

Economy of China: $18.32 trillion (nominal; 2022 est.) $30.07 trillion (PPP; 2022 est.)

Future Growth of china: Revenue in the Laptops segment amounts to US$23.07bn in

2022. The market is expected to grow annually by 2.66% (CAGR 2022-2027)

Technology Consciousness of China: With internet-related industries taking a huge step,

the country has rolled out 916,000 5G base stations, accounting for 70 percent of the world's
total, and it's now home to over 365 million 5G-connected devices, making up 80 percent of the
world's total, according to latest official data.

Location economies for production In China: China is the world's largest

manufacturing economy and exporter of goods. It is also the world's fastest-growing consumer
market and second-largest importer of goods. China is also the world's largest consumer of
numerous commodities, and accounts for about half of global consumption of metals.
JAPAN:

Population: The current population of China according to last survey is 125.8 million.

GDP:

Total 5.065 trillion USD

Per capita Income: 43,760 PPP USD

Economy of Japan: The economy of Japan is a highly developed free-market economy. It is

the third-largest in the world by nominal GDP and the fourth-largest by purchasing power parity
(PPP). It is the world's second-largest developed economy

Future Growth of Japan: GDP Growth Rate in Japan is expected to be 0.50 percent by the
end of this quarter, according to Trading Economics global macro models and analysts’
expectations. In the long-term, the Japan GDP Growth Rate is projected to trend around 0.60
percent in 2023 and 0.50 percent in 2024, according to our econometric models.

Technology Consciousness of Japan: Despite its image as a “European” war, the First
World War exerted a tremendous influence on science and technology in Japan. The war’s
impact on Japanese military technology was certainly felt, but it mainly took the form of
economic stimuli to Japanese industry, the institutionalization of scientific research and
expansion of Japanese higher education in science and engineering, and the realignment of
international relations of Japanese scientific communities. The First World War paved the
way for Japan to become a fully-fledged scientific and technological world power.

Location economies for production In Japan: Large cities in Tohoku include Sendai,

Akita, Aomori, Fukushima, Morioka and Yamagata. Chubu borders both the Kanto and Tohoku
regions and is home too much of Japan's advanced manufacturing, especially around Nagoya,
the largest city in the region and home to automotive giant Toyota.
GERMANY:

Population: The current population of China according to last survey is 83.24 million.

GDP:

Total: 3.806 trillion USD 

Per capita Income: 55,220 PPP dollars

Economy of Germany: The economy of Germany is a highly developed social market
economy. It has the largest national economy in Europe, the fourth-largest by nominal GDP

Future Growth of Germany: On an annual basis, real GDP is expected to increase by 1.4%
in 2022 and by 1.3% in 2023.

Technology Consciousness of Germany: The raw output of scientific research from

Germany consistently ranks among the world’s highest. Germany was declared the most
innovative country in the world in the 2020 Bloomberg Innovation Index and was ranked 10th
in the WIPO Global Innovation Index in 2021

Location economies for production In Germany: Germany is one of the largest

exporters globally with $1810.93 billion worth of goods and services exported in 2019. The
service sector contributes around 70% of the total GDP, industry 29.1%, and agriculture 0.9%
Country Attractiveness Index:

Country Population Income Age group Geographic

Name (1 to 5) (1 to 5) (1 to 5) (1 to 5) Total
Wight 30 Weight 35 Weight 15 Weight 20
4 2 3 1 120 + 70 +
Pakistan (4 x 30) (2 x 35) (3 x 15) (1 x 20) 45 + 20 =
255