Cognizant® Intelligent Decisioning
Data-driven decisioning for
modern enterprises
As business problems become more complex,
so do the decision-making processes necessary
to solve them. Customer behavior and
expectations shift constantly, and uncertainty is
commonplace. Increasingly, leaders of modern
enterprises need to make decisions, lots of them,
quickly and under pressure.
At the core of better decisioning is data. But data
alone is no longer enough. What matters now is
how quickly insights can be transformed into action.
Today, companies are moving from simply
reporting and analyzing data, to activating it at
scale, turning the data that matters most into
tangible decisions that drive business outcomes.
With Intelligent Decisioning, businesses can finally
realize the potential of data.
To remain competitive, customers must take
the next step from being an organization that
periodically uses data to inform decisions, to being
a data-driven organization that uses AI to execute
actions in real time. This requires creating the
right environment, processes and technology
for data to flourish.
“The real value of AI is not in
the models themselves, but in
a company’s ability to scale them.
It’s telling that 75% of organizations
with high ROI have scaled AI
across businesses units.”
Source: From Data to ROI, Cognizant & ESI Special Report
Our offering
Intelligent Decisioning uses frameworks and tools
to inject our proprietary IP into every aspect of our
client’s decisioning process. We start by applying
our AI audit tool to identify and model existing
decisioning processes and outcomes. We then use AI
to improve strategy and derive contextual and data-
driven actions.
Cognizant Evolutionary AI™ makes it possible to
discover entirely new behaviors and solutions to
reach a given business objective. Our Learning
Evolutionary Algorithm Framework (LEAF™)
generates and then compares multiple, diverse
approaches to distinguish which ones are better
suited to solve a particular problem.
Our approach allows our clients to come up
with multiple decision strategies that can align
to any outcome, whether it’s to minimize cost,
optimize performance or increase top-line growth.
Our Intelligent Decisioning helps clients:
• Explain why an issue or trend has occurred
• Compare and determine the best plan of action
• Improve visibility and forecast accuracy
• Identify new business opportunities
• Prescribe actions that lead to better outcomes
• Improve operational efficiencies and cost reductions
• Help improve customer experiences

Our methodology

1 2 3 4

We begin by Our “fit-gap” assessment We provide a customized Using the strategy as

contextualizing the and data assessment
business problem with tools identify goals and
a hypothesis. outcomes that we
can optimize.
strategy for deploying an
intelligent, data-native
ecosystem that drives
informed, timely and
accurate decisions.
a blueprint, we deploy
our data, AI tools,
methods and best
practices to achieve
business outcomes.

Intelligent Decisioning use case examples

Banking & Insurance: Reduce fraud and accelerate the underwriting process

Healthcare: Reduce claims errors, forecast patient recovery and recommend treatment pathways

Life Sciences: Improve clinical outcomes and speed up patient identification

Manufacturing, Logistics & Utilities: Improve production cycles and manage vehicle fleets more effectively

Retail, Consumer Goods & Hospitality: Sharpen forecasts and manage campaigns more cost-effectively

Communications, Media & Technology: Optimize networks and target audiences more precisely
 Why Cognizant?
We have a deep understanding of how data and AI can inform the decisioning process and are experts in
helping companies activate AI to achieve business outcomes.

Our Evolutionary AI technology helps you forecast better and make strategic choices based on facts,
not assumptions, intuition or hunches.

Our extensive data, analytics and AI expertise combined with our agile approach means we can scale teams
and resources quickly to meet project demands.

To learn more, visit cognizant.com/ai/intelligent-decisioning

or email us at intelligentdecisioning@cognizant.com.

About Cognizant
Cognizant (Nasdaq-100: CTSH) is one of the world’s leading professional services companies, transforming clients’ business, operating and technology
models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient
businesses. Headquartered in the U.S., Cognizant is ranked 194 on the Fortune 500 and is consistently listed among the most admired companies
in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com or follow us @Cognizant.

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