PEN&PENCIL

Group - 6 (The USP's)

Present By.

Abhishek Shukla
Adnan Khan
Aman Pandey
Raahul Jain
Shivam Soni
Shubham Nashine
Introduction
About Industry
The Indian stationery industry is worth Rs 4,000 crore.
Comprising a wide variety of products.
The stationery industry is highly scattered.
Largely dominated by the unorganized sector.

Problem in Industry
Lack of modern production facilities.
Unorganised nature of functioning.
Growth of the Industry
Showing signs of Organised growth
Increase in the demand for stationery products.
Largely shared by the educational and office stationery products
Growing at 20 percent per annum.
Stationery retailing is a profitable business.
Target Market(B2B)

Banks
Corporates

Small Businesses
Educational Institutes

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 Ginyard International Co.

Products
Fashionary Sketchbooks
Drawing pencils
Fine black pens
Watercolor set
Markers
Colored pencils
Pastel
Handmade
Cartridge
Paper Tray
Hard Card Case
Magnetic Whiteboard
Laminator
Cross-Cut Shredder
Writing Sets

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Place
·Metro cities (Colleges-Office-Corporates)
·Branches of NIFT only in metro cities
·Other Colleges

Promotion
·Partner with complementary businesses
·Referrals
·Offer new customers discounts and promotions
·Networking
·Digital marketing
Pricing
Our primary goal is to expand across a wider range
of business-like corporate offices, NIFT colleges and
banks.

As a result, we will employ a penetration pricing

approach looking at market offerings and our
financial books , which entails providing services at a
cheap cost while guaranteeing their accuracy and
quality.
Operation Model
 Segment

Target

Position

Institute/college

Art&Designing

Lower prices

Banks

colleges

Ease of Use

Corporate offices

Private Banks

One Stop

Small business

Corporate offices

Solution

Operations
2010
Presentations are communication tools that can be use as
lectures, speeches, reports, and more. It is mostly
presented before an audience.
Presentations are communication tools that can be
use as lectures, speeches, reports, and more.

2014
Presentations are communication tools that can be use
as lectures, speeches, reports, and more. It is mostly
presented before an audience.

2018
Presentations are communication tools that can be use
as lectures, speeches, reports, and more. It is mostly
presented before an audience.

2022
Presentations are communication tools that can be use
as lectures, speeches, reports, and more. It is mostly
presented before an audience.

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Revenue Model
Sales revenue model

Profits are achieved by selling products or providing

1. services

Products are purchased directly from the

2. manufacturers at a lower price and will sell to other
businesses which will include our margin
percentage..

The main benefits for the costumers are

3. convenience, time saving, etc

Any business selling items through the internet, regardless

4. of their business model, is following the sales revenue
model. While they may have other revenue streams, this
tends to be their bread-and-butter.
POP
We are providing stationery to banks, corporates and
educational institutions like other local stationary shops.
We will be selling art and craft stationary to NIFTs, INIFDs and
other designing institutes.

POD
A one-stop solution for all your art and craft stationery needs, generally
these students sometimes have to travel across the city to find a
product of their choice that too sometimes is charged above MRP, we
will be fulfilling their every stationery needs under one platform.
Corporate or educational institutes generally have one or two stationery
suppliers who fulfil their needs because the stationery market is largely
unorganized, we will be covering all their needs under one roof and
initially, we will be providing them with a discount, apart from this we will
give them a seamless stationery shopping experience.

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Competitor Analysis
Printo.in
High Number of Visites and Avergae Visit Duration
More than 18% users' age lies between 18-35
More than 8 Categories and 5,000 SKUs

ItsyBitsy
More than 50 Categories
Competitive Pricing (Always on Sale)
Serves both B2B and B2C
Global Presence

ConsortiumGifts.com
More than 22 years of presence in the industry
Has Integration with Popular Brands like Puma
Hardcore B2b company

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Thank
you!!