I,Executive Summary 5 or less 7 to 8 8 to 9 High 10 SCORE

The case summary does not

Case summary is missing Case summary contains most Case summary is complete and
describe case adequately;
important points of case; important points; problem insightful; problem statement is clear
inadequate or missing. Problem
problem statement is weak, statement provides insight to and accurate, excellent details of SWOT
statement is inadequate or missing
minimal details of SWOT, case brief details of SWOT, analysis, selection of appropriate
brief, few or no details of SWOT is
selection of appropriate selection of appropriate solution is exceptionally detailed,
provided, selection of appropriate
solution is thought out and solution is clearly thought out thought out and addresses the case
solution is not discussed and does
may address the case issue(s). and addresses the case issue(s). issue(s).
not address the case issue(s).

II. A, Analysis of the case 13 or less 14 to 15 16 to 19 High 20 SCORE

With a few exceptions,
Presents accurate and detailed
Does not recognize the problems or identifies and outlines the
Limited identification and descriptions of the problems and issues
issues of the case, or identifies principal problems and issues
weak outline of the principal central to the case; provides a well-
problems and issues that are not in the case; demonstrates an
problems and issues in the focused diagnosis of strategic issues and
based on facts of the case; displays acceptable understanding of the
case; demonstrates a limited key problems that demonstrates an
little understanding of the issues, company’s present mission,
understanding of the excellent grasp of the company’s
key problems, and the company’s goals and strategies; executive
company’s present mission, present mission, goals and strategies;
present mission, goals and summary provides an adequate
goals and strategies descriptions are compelling and
strategies overview of the case issues and
insightful
problems
B. Key issues and goals 13 or less 14 to 15 16 to 19 High 20 SCORE

Limited analysis of the results Demonstrates acceptable

Does not identify solutions or
of proposed solutions; weakly analysis of the results of Objectively and critically reflects upon
displays limited awareness and/or
outlines and summarizes the proposed solutions; adequately alternative potential solutions;
understanding of the consequences
implications and consequences outlines and summarizes the effectively identifies, thoroughly
of solutions; fails to identify
resulting from alternative implications and consequences discusses, and insightfully evaluates the
implications and consequences of
courses of action; with a few resulting from alternative implications and consequences resulting
proposed action plans; identified
minor exceptions, identified courses of action; with a few from the proposed action; identified
outcomes do not follow from
consequences of action plans minor exceptions, identified consequences are tied to the key issues
proposed action plans, or outcomes
are related to key issues in the consequences of actions are central to the case
are not related to issues in the case
case related to key issues in the case
SWOT ANALYSIS
C, Decision criteria 13 or less 14 to 15 16 to 19 High 20 SCORE

Limited analysis of the results Demonstrates acceptable

Does not identify solutions or
of proposed solutions; weakly analysis of the results of Objectively and critically reflects upon
displays limited awareness and/or
outlines and summarizes the proposed solutions; adequately alternative potential solutions;
understanding of the consequences
implications and consequences outlines and summarizes the effectively identifies, thoroughly
of solutions; fails to identify
resulting from alternative implications and consequences discusses, and insightfully evaluates the
implications and consequences of
courses of action; with a few resulting from alternative implications and consequences resulting
proposed action plans; identified
minor exceptions, identified courses of action; with a few from the proposed action; identified
outcomes do not follow from
consequences of action plans minor exceptions, identified consequences are tied to the key issues
proposed action plans, or outcomes
are related to key issues in the consequences of actions are central to the case
are not related to issues in the case
case related to key issues in the case

III. Recommendations 13 or less 14 to 15 16 to 19 High 20 SCORE

 Plan of action lacks one area:
immediate, short-range, or long-
range; lacks concrete examples or
action steps; does not address
specific issues found in case; not
realistic;
lacks an evaluation component; two
or more stakeholders not
considered. Lacks evidence of
creativity or innovation.
PLAN OF ACTIONS
IV. Conclusions 5 to 6
Discussion is inadequate or
lacking; conclusion lacks
insight to case or does not
apply to facts of case.
RUBRICS FOR CASE STUDY
GROUP No_______________________________________________________
INSTRUCTOR__________________________________________________-
Plan of action is weak in one
area; few concrete example or
action steps; weakly addresses
issues found in case;
somewhat unrealistic; contains
weak evaluation component;
one stakeholder not
considered.
7 to 8
Discussion is weak;
conclusion has limited
relationship to case;
conclusion does not relate
to facts of case.
Plan of action is adequate in all
areas, appropriate concrete
examples or action steps;
addresses issues found in case;
plan may be a bit idealistic but
fundamentally sound; adequate
evaluation;
all stakeholders considered at
least weakly; Some creativity
or innovation evident.
8 to 9
Discussion is adequate;
conclusion is adequate;
conclusion relates to
the facts of the case.
Plan of action clearly includes concrete
examples and describes action steps re:
immediate, short-range, and long-
range; addresses issues found in case
very well;
realistic plan; all stakeholders
considered, Strong creativity or
innovation evident.
High 10 SCORE
Discussion ties back to
facts of case; conclusion is
solid and clearly addresses
the issues in the case.