Project 4: SEO Audit

Part 1
Plan your Audit
Marketing Objective & KPI

● Marketing Objective – Increasing

organic serach traffic during May-21

● KPI – Organic serach traffic

Target Persona

Background and Target Persona

Needs
Demographics Name

Egyptian Female
More education
30 Years
Increase income
Single, working
Future Entrepreneur Time Management
From Cairo
Good Life / Work
$1,000 monthly
Balance
income

Hobbies Goals Barriers

Browsing the Web

Work remotely
Learning
Access to market Lack of information
Self Development
Start / Grow Own Where to Start
Courses
Company Time
Following Social
Media
 Part 2
On Site SEO
Audit
Keywords

Head Keywords Tail Keywords

1 Udacity Digital marketing

certificate

2 Digital Marketing Udacity Digital

Marketing certificate

3 Free Online best online digital

Courses marketing certificate
programs

4 Udacity best digital marketing

NanoDegree certificate programs

5 Digital Marketing Udacity Digital

Course Marketing Nano
Keyword with the Greatest Potential
Which Head Keyword has the greatest potential?
Digital Marketing Certtificate (High Monthly Volume ,High Priority score, High Organic CTR)

Which Tail Keyword has the greatest potential?

Udacity Digital Marketing Nano Degree ((High Organic CTR, Low Difficulty )
Keyword with the Greatest Potential
Technical Audit: Metadata
Perform a technical audit on the metadata. Create a table, like below, to enter the
current metadata for the page you choose and your proposed revisions.

URL: https://www.udacity.com/course/digital-marketing-nanodegree--nd018

item Current Revision

Title Tag Learn Digital Marketing Online | Online Digital Marketing Certificate
Nanodegree - Nanodegree Program

Meta- Become a digital marketer with Join Udacity Certified Online

Description Udacity’s online nanodegree course. Digital Marketing Nanodegree
You will learn how to employ SEO, Program - Self Paced - Career
SEM, Google Ads, Email Marketing
Advance – Gain more Income
and affiliate tactics to maximize
traffic and improve online visibility
Technical Audit: Metadata
Perform a technical audit on the metadata. Create a table, like below, to enter the
current metadata for the page you choose and your proposed revisions.
URL: https://www.udacity.com/course/digital-marketing-nanodegree--nd018
item Current
<img
Alt-Tag src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606167-13815763-
960x480-medium.jpg"
srcset="//v.fastcdn.co/u/beb60d38/1
3815763-0-medium.jpg 2x"
style="margin-top: 0px;"
alt=""
<img
Alt-Tag src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606181-35155776-97x120-
SOB-White.png"
srcset="//v.fastcdn.co/u/beb60d38/3
5155776-0-SOB-White.png 2x"
style="margin-top: 0px;"
alt=""
Alt-Tag <img
src="//v.fastcdn.co/t/beb60
d38/d41f13af/1536606168-13720038-
892x44-logospartners.png"
srcset="//v.fastcdn.co/u/beb
60d38/13720038-0-logospartners.png
2x"
style="margin-top: 0px;“
alt=""
Revision
<img
src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606167-13815763-
960x480-medium.jpg"
srcset="//v.fastcdn.co/u/beb60d38/1
3815763-0-medium.jpg 2x"
style="margin-top: 0px;"
alt=“Udacirty Students
brainstorming"
<img
src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606181-35155776-97x120-
SOB-White.png"
srcset="//v.fastcdn.co/u/beb60d38/3
5155776-0-SOB-White.png 2x"
style="margin-top: 0px;"
alt=“Udacity Logo"
<img
src="//v.fastcdn.co/t/beb60
d38/d41f13af/1536606168-13720038-
892x44-logospartners.png"
srcset="//v.fastcdn.co/u/beb
60d38/13720038-0-logospartners.png
2x"
style="margin-top: 0px;"
alt=“Our Partners Logos: FB,
Google, HootSuite, Hupspot, Mail Chimp
, MOZ"
Technical Audit: Metadata
Perform a technical audit on the metadata. Create a table, like below, to enter the
current metadata for the page you choose and your proposed revisions.
URL: https://dmnd.udacity.com/
item Current
<img
Alt-Tag src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606169-13814963-
862x403-image-digital-market.png"
srcset="//v.fastcdn.co/u/beb60d38/1
3814963-0-image-digital-market.png
2x"
style="margin-top: 0px;"
alt=""
<img
Alt-Tag
src="//v.fastcdn.co/t/beb60d38/d41f13af src="//v.fastcdn.co/t/beb60d38/d41f13
/1536606173-13815588-415x345-
features1.png"
srcset="//v.fastcdn.co/u/beb60d38/1381
5588-0-features1.png 2x"
style="margin-top: 0px;"
alt=""
Alt-Tag <img
src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606177-13815378-
203x169x285x204x6x11-70B-
box.png"
srcset="//v.fastcdn.co/u/beb60d38/1
3815378-0-70B-box.png 2x"
style="margin-top: ;"
alt=""
Revision
<img
src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606169-13814963-
862x403-image-digital-market.png"
srcset="//v.fastcdn.co/u/beb60d38/1
3814963-0-image-digital-market.png
2x"
style="margin-top: 0px;"
alt=“Udacity Online Classroom"
<img
af/1536606173-13815588-415x345-
features1.png"
srcset="//v.fastcdn.co/u/beb60d38/138
15588-0-features1.png 2x"
style="margin-top: 0px;"
alt=“Udacity Online Video"
<img
src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606177-13815378-
203x169x285x204x6x11-70B-
box.png"
srcset="//v.fastcdn.co/u/beb60d38/1
3815378-0-70B-box.png 2x"
style="margin-top: ;"
alt=“70B Digital Marketing
Revenues"
Technical Audit: Metadata
Perform a technical audit on the metadata. Create a table, like below, to enter the
current metadata for the page you choose and your proposed revisions.

URL: https://dmnd.udacity.com/

item Current Revision

Alt-Tag <img
src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606178-13834748-
383x305-features-02.png"
srcset="//v.fastcdn.co/u/beb60d38/1
3834748-0-features-02.png 2x"
style="margin-top: 0px;"
alt=""
<img
src="//v.fastcdn.co/t/beb60d38/d41f1
3af/1536606178-13834748-
383x305-features-02.png"
srcset="//v.fastcdn.co/u/beb60d38/1
3834748-0-features-02.png 2x"
style="margin-top: 0px;"
alt=“Laptop Showing Udacity
Classroom Graphs"
Keywords

Head Keywords Tail Keywords

1 Udacity Digital marketing

certificate

2 Digital Marketing Udacity Digital

Marketing certificate

3 Free Online best online digital

Courses marketing certificate
programs

4 Udacity best digital marketing

NanoDegree certificate programs

5 Digital Marketing Udacity Digital

Course Marketing Nano
Suggested Blog Topics

Write three Blog topics that incorporate the highest

potential Keywords. Include a short summary (150 - 300
words max) as to why you chose those Keyword topics and
what you might write about.

Note that you don't have to write these blog posts, just a
very brief summary (150 - 300 words max) and a motivation
about why you think they would work.

Topic 1 - short explanation

Topic 2 - short explanation

Topic 3 - short explanation

Suggested Blog Topics

Topic 1 - Increase your income, Get a Digital Market

Certificate

Blog will talk about how a Digita lMarket certificate can help
to increase income by working as a freelancer in the digita
lmarking field.

Blog shall clarifiy how Digital Market can help our persona
acheieve its needs for additional income and overcome the
barriers of no tknowing where to start.

“Digital Market Certificate” as a keyword will appear

frequantly in the blog, with average difficulty of 52, high
volumes between 850 and 1700 visitor and organic CTR of
79% leading to an overall priority of 67
Suggested Blog Topics

Topic 2 - Self Development at home with Online Digital

Market course

Blog will talk about Online Digital Marketing courses

provided by Udacity, and how they can help students or
graduates seeking self development to obtain necessary
difgital marketing skills.

Blog shall clarifiy how Udacity Digital Marketing Course can

help our persona acheieve its needs for self development
and overcome the barriers with a self pace rate.

“Digital Market Course” as a keyword will appear frequantly

in the blog, Despite of its low organic CTR of 53% however
with high volumes between 1700 and 2900 visitor and
average difficulty of 52 it yields an overall priority of 62
Suggested Blog Topics

Topic 3- Digital Marketing – Your new Career is waiting for

you

Blog will talk about Digital Marketing as a career path that

can go parrallel with current job until you make a shift
when you have a robust career in digital marketing.

Blog will show Udacity Digital Marketing Courses and levels,

their durations with emphasis on enterpreneur workshop
whicjh will supoort student in their career shift by providing
a guided plan for transformation into an entrepreneur.
Blog will contain backlinks to Udacity website and Digital
Marketing Nano Degree tracks.

“Digital Marketing” as a keyword will appear frequantly in

the blog, despite of its expected low organic CTR of 34%
and above average difficulty of 58, its huge volume of 30K
to 70K manage to overcome these hurdles and reserve an
awesome overall priority of 73
 Part 3
Off-Site SEO
Technical Audit: Backlink Audit
Using the Moz OpenSite Explorer tool, perform a backlink
audit on the webpage you have chosen.
Note: If you are doing the DMND challenge,
dmnd.udacity.com is a new site, perform this exercise on
Udacity.com.

List three of the top backlink URLs you discovered for the
website. These backlinks should add value to the website
and not be spam.

Domain Authority
Backlink
(DA)

1 azure.microsoft.com/en-us/blog/announcing- 99
advanced-azure-machine-learning-nanodegree-
program-with-udacity/

2 http://www.cloudflare.com/case-studies/udacity/ 98

3 http://99u.adobe.com/book/making-an-impact 98
 Link-Building
Using the SEMRush tool and research, strategize a link-building
campaign.
Identify three websites that you think would be relevant, high traffic
sites that you would like to gain backlinks from to help drive traffic to
dmnd.udacity.com.

Site Name hubspot

Site URL www.hubspot.com

Organic Search Traffic

49.4 MM

Site Name gemius

Site URL www.gemius.com

Organic Search Traffic 8.2 MM

Site Name kmail-lists

Site URL www.kmail-lists.com

Organic Search Traffic 5.8 M

 Part 4
Performance
Testing
Site Performance Audit: Performance
Tests

1. Pingler Google indexed pages Checker returned N/A for

https://www.udacity.com/
Site Performance Audit: Performance
Tests

1. Although I used it only once, Northcutt indexed pages

Checker returned “Limit of 10 Reached
“!“https://www.udacity.com/
Site Performance Audit: Performance
Tests

1. 3,240 pages are indexed on Google for udacity website.

Indexed page affect ranking on SERP and drive more
traffic to site
Site Performance Audit: Performance
Tests

2- Using the Google Page Speed Insights tool, perform a

speed test of dmnd.udacity.com’s mobile presence. (not
working)
Site Performance Audit: Performance
Tests

1. Using the Google Page Speed Insights tool, perform a

speed test of https://www.udacity.com/course/digital-
marketing-nanodegree--nd018
2. Using the Think with Google tool, assess the mobile-
friendliness of the
https://www.udacity.com/course/digital-marketing-
nanodegree--nd018 .
Results:

Mobile: 40

Desktop: 90
Site Performance Audit: Performance
Tests
Page Speed

Explain why evaluating the Page Speed is important.

● 53% of users will leave page if it takes more tham 3
sec to load
● Every 1 sec faster loading adds 27% conversion
rate
● Longer load time = Higher bounce rates
Mobile-Friendly Evaluation

mobile-friendliness is important as it is now one of

criteria in Google organic ranking and custonmers
browse time on mobile is 66 hours versus 29 hours
for desktop browsing .
 Part 5
Recommendations
Recommendations

Based on the technical audit the site

https://www.udacity.com/course/digital-
marketing-nanodegree--nd018 is not mobile
friendly, there are lots of recommendations
already included in google PageSpeed Insights
, you will need to implement these
recommendations one after another including :
● Remove unused JavaScript to save 2.12 s
● Properly size images to save 0.15 s
● Remove unused CSS to save 0.15 s
● Enable text compression to save 0.15 s
Implementing above recommendation Should
decrease load time by ~ 2.67 s afterward retest
to make sure load time is below 3 sec
Recommendations

Also we can add three Blogs to help drive more

organic traffic from search engines as per
objective and KPI,

First blog titled - Increase your income, Get a

Digital Market Certificate

Blog will talk about how a Digita lMarket

certificate can help to increase income by
working as a freelancer in the digita lmarking
field.

Blog shall clarifiy how Digital Market can help our

persona acheieve its needs for additional income
and overcome the barriers of no tknowing where
to start.
Recommendations

Second belog title is :- Self Development at home with

Online Digital Market course

Blog will talk about Online Digital Marketing courses

provided by Udacity, and how they can help students or
graduates seeking self development to obtain necessary
difgital marketing skills.

Blog shall clarifiy how Udacity Digital Marketing Course can

help our persona acheieve its needs for self development
and overcome the barriers with a self pace rate.

Third blog title is :- Digital Marketing – Your new Career is

waiting for you

Blog will talk about Digital Marketing as a career path that

can go parrallel with current job until you make a shift
when you have a robust career in digital marketing.
Recommendations

Blog will show Udacity Digital Marketing Courses

and levels, their durations with emphasis on
enterpreneur workshop whicjh will supoort
student in their career shift by providing a guided
plan for transformation into an entrepreneur.
Blog will contain backlinks to Udacity website and
Digital Marketing Nano Degree tracks.

Finally there are some recommendations for

metatags like providing modifying Alt Tag as
shown earlier in this technical audit report can
help drive more organic traffic from search
engines as per objective and KPI,