Project 4: SEO Audit

Part 1
Plan your Audit
Marketing Objective & KPI

1- Marketing Objective
Increase Organic CTR by at least 50% for selected
keywords in a month .

2- KPI

Organic CTR (click-through-rate)

the number of clicks advertisers receive on their

ads per number of impressions
 Target Persona

Background Target
and Persona Needs
Demographics Name
Ahmed • Would like to learn
• Male, 34 years old • Production Manager
Married, one child from basics, at his
• Works as a Business
manager own pace
• Interested in • Would like it to be
technology, but job role credible
does not entail much • Would like to get
new learning Income is connected to industry
around 10,000 per for freelancing
month options

Hobbies Goals Barriers

• Travel, Photography • Learn some perception that it may
• Watching movies technology and be too late in the career
• Reading about earn credible degrees for such kind of course
technology outside • Does not have too
of job many contacts
• Turn Freelancer in a outside of work, so does
few years not know where to start,
Be able to make time how to start
for himself
 Part 2
On Site SEO
Audit
On-Site SEO: Keywords Audit

Using Moz Keyword Explorer tool,

Head Keywords Tail Keywords

1 Udacity Udacity nanodgree

2 SEO SEO Meaning

3 Email Marketing email marketing

software
4 Social Media social media
Marketing marketing jobs
5 Digital Marketing digital marketing
salary
Keyword with the Greatest Potential

“Social Media Marketing”

Keyword with the Greatest Potential
because of :
1- Large monthly volume (30K visitors) .
2- Very high organic CTR (53%),.
Tail Keyword has the greatest
potential
“social media marketing jobs”
because of :
1- high average volume of monthly visitors (3,619)
2- low difficulty score (43) and organic CTR of
64%.
MOZ Keywords Dashboard
Technical Audit: Metadata

URL: https://dmnd.udacity.com/

Current

Title Tag <title>Udacity Digital Marketing

Nanodegree Program Website</title>

Meta- <meta name="description" content="" />

Description

Alt-Tag (see the list on the next page)

Revision

Title Tag <title>Udacity Digital Marketing </title>

Meta- <meta name="description" content="Advanced digital

Description marketing truck " />

Alt-Tag (see the list on the next page)

 Technical Audit: Alt-Tags
URL: https://dmnd.udacity.com

Current
Alt-Tag 1 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606167-13815763-
960x480-medium.jpg"srcset="//v.fastcdn.co/u/beb60d38/13815763-0-
medium.jpg 2x" style="margin-top: 0px;"alt="">

Alt-Tag 2 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606181-35155776-
97x120-SOB-Wh ite.png" srcset="//v.fastcdn.co/u/beb60d38/35155776-
0-SOB-White.png 2x" style="margin-top: 0px;" alt="">

Alt-Tag 3 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606168-13720038-
892x44-logospartners.png"
srcset="//v.fastcdn.co/u/beb60d38/13720038-0-logospartners.png2x"
style="margin-top: 0px;" alt="">

Alt-Tag 4 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606169-13814963-
862x403-imagedigital-
market.png"srcset="//v.fastcdn.co/u/beb60d38/13814963-0-image-
digital-market.png 2x"style="margin-top: 0px;" alt="">

Alt-Tag 5 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606177-13815378-
203x169x285x204x6x11-70B-
box.png"srcset="//v.fastcdn.co/u/beb60d38/13815378-0-70B-box.png
2x"style="margin-top: ;" alt="">

Alt-Tag 6 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606173-13815588-
415x345-features1.png" srcset="//v.fastcdn.co/u/beb60d38/13815588-
0-features1.png 2x"style="margin-top: 0px;" alt="">

Alt-Tag 7 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606178-13834748-
383x305-features-02.png"
srcset="//v.fastcdn.co/u/beb60d38/13834748-0-features-02.png
2x"style="margin-top: 0px;" alt="">
Technical Audit:
Technical Audit: Metadata
Metadata

Revision
<img
Alt-Tag 1
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606167-13815763-960x480-medium.jpg"
srcset="//v.fastcdn.co/u/beb60d38/13815763-0-medium.jpg 2x" style="margin-top: 0px;"
alt="Udacity Learning ">
Alt-Tag 2 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606181-35155776-97x120-SOB-Wh
ite.png" srcset="//v.fastcdn.co/u/beb60d38/35155776-0-SOB-White.png 2x"
style="margin-top: 0px;" alt="Udacity School of Business">
Alt-Tag 3 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606168-13720038-892x44-logospa
rtners.png" srcset="//v.fastcdn.co/u/beb60d38/13720038-0-logospartners.png 2x"
style="margin-top: 0px;" alt=" Udacity Partners">
Alt-Tag 4 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606169-13814963-862x403-image-
digital-market.png"
srcset="//v.fastcdn.co/u/beb60d38/13814963-0-image-digital-market.png 2x"
style="margin-top: 0px;" alt=" Udacity Teacher">
Alt-Tag 5 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606177-13815378-203x169x285x2
04x6x11-70B-box.png"
srcset="//v.fastcdn.co/u/beb60d38/13815378-0-70B-box.png 2x"
style="margin-top: ;" alt="Udacity Digital Market .">
Alt-Tag 6 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606173-13815588-415x345-feature
s1.png" srcset="//v.fastcdn.co/u/beb60d38/13815588-0-features1.png 2x"
style="margin-top: 0px;" alt="Udacity teacher Speak ">
Alt-Tag 7 <img
src="//v.fastcdn.co/t/beb60d38/d41f13af/1536606178-13834748-383x305-feature s-
02.png" srcset="//v.fastcdn.co/u/beb60d38/13834748-0-features-02.png 2x"
style="margin-top: 0px;" alt=" Udacity Lecture ">
 Suggested Blog Topics

Topic 1 - The Best Social media Marketing Blogs

digital marketing blogs, Show how become easier than ever to

learn how to advertise your products in a way that generates
more customers organically. And attracts about 250 visitors /
month and about 53% CTR with difficulty score (53).

Topic 2 - Social media marketing jobs

this blog post begin our target audience to know the salary of
Social media marketing jobs , So here are a few trends you’ll want
to keep in mind. Most likely, these trends will impact not just this
year, but also the future years to come.
the keyword low difficulty score (45)
CTR (64%) .

Topic 3 - Social Media Marketing Made Simple

This blog explain that gaining traffic is only the result of social
media marketing , The social media world changes faster than
any other online space. And keeping up with it isn’t an easy
task. In other words, social media is only free for users
because advertisers are paying loads of money to reach those
users.

CTR (59%) and average monthly traffic of 135 users.

(difficulty score 30)

 Part 3
Off-Site SEO
Technical Audit: Backlink Audit

Using the Moz OpenSite Explorer tool, perform a backlink audit on the
webpage you have chosen.

Note: If you are doing the DMND challenge, dm nd.udacity.com is a new

site, perform this exercise on Udacity.com.
List three of the top backlink URLs you discovered for the website.

These backlinks should add value to the website and not be spam .
Domain
Backlink
Authority (DA)
1 www.google.com 100

2 www.youtube.com/ 100
3 www.microsoft.com/ 99
 Link-Building
Using the SEMRush tool and research, strategize a link-building
campaign.
Identify three websites that you think would be relevant, high traffic
sites that you would like to gain backlinks from to help drive traffic to

dmnd.udacity.com .
Site Name landerapp
Site URL https://landerapp.com/
Organic Search 16.7K
Traffic
Site Name hubspot
Site URL https://hubspot.com
Organic Search 16.2M
Traffic
Site Name reliablesoft
Site URL https://www.reliablesoft.net/
Organic Search 158.4K
Traffic
 Part 4
Performance
Testing
 Page Index

The search for Udacity site on Google by entering site:http s://www.udacity.com/

return ed 888 indexed pages.

Checking th e num ber of pages indexed is im portant because only indexed pages
will drive th e traffic to your site. Oth erwise people won’t be able to discover it with
organic search.
 Page Speed
Using th e Google Page Speed Insights tool, I performed a speed test of dm nd.udacity.com’s
m o bile presence. Results:
On Desktop - 92/1 00 score On Mobile - 48/1 00
Mobile-Friendly Evaluation
Using the Think with Google tool, I assessed the mobile-
friendliness of the dm nd.udacity.com website.

website ranks higher in Google Search

th an mobile-not-friendly website.
 Part 5
Recommendations
Recomm endation w ebsite m obile-friendly improvements :

The technical audit of https://dmnd.udacity.com is : - resize large images .

- the website is not mobile-optimized.

- The average load time on mobile is slow (3.9 sec).

- average score below (48/100) on Google Page Speed report.

Recommendation 2- Improve Metadata improvements

no metadata description of the page , images New Title Tag: Udacity Learning

Meta-Description:
Change your future by Udacity Digital
Marketing.
Alt-Tag Udacity Learning teacher
Recommendation 3 improvements
Send blog posts that has
k e yw o r d s w i t h t h e h i g h e s t improve SEO ranking by sending Posts attack visitors .
potential