DIGITAL MARKETING MANANGER

SHRIKANTA
KUMAR JENA

GET IN CONTACT
Mobile: 9692418433
Mobile: 9861468448
Email: shrikantjena1987@gmail.com
Sampur, Pipli, Puri, Odisha, India Pin:-752104

PERSONAL PROFILE AREAS OF EXPERTISE

A Digital Marketing Expert with
hands-on experience in various
areas in Digital Marketing like
Keyword Research, On-Page
Optimization, Social Media
Optimization(SMO), Facebook
Promotion & Advertising, Google
Business Listing, Email Marketing,
Video Marketing, Google Adwords
PPC, In-depth analysis on Google
Analytics & Webmaster Tool to
improve traffic to the website and
to know the advanced search
expert, Optimization of AdWords
Campaigns to achieve the targeted
goals.
Very Good Understanding with Client Requirements and His/her
Business
Competitors Analysis
Keyword Analysis and Landing Page Optimization
On-Page or Meta Tag Optimization
Off-Page Optimization And Business Listing
Local search engine optimization (SEO)
Google Analytics and Webmaster Tool
On-Site & Technical SEO Setup
Social Media Optimization (Facebook, Twitter, Google+, Pinterest,
Instagram, Linkedin Etc)
Google AdWord (PPC Online Advertising)
Facebook Advertising (Ad Campaign Setup & Monitor )
SEO Copywriting
Search Engine Guideline knowledge
In-depth Reporting and Analytic Skill
Email Marketing
Restaurant & Pizzeria Digital Marketing
Customer Support Ticket Management
Web hosting and email service

OTHER SKILLS
Excellent organizational and time management skills and the ability to
multi-task
Superior relationship-building skills with internal and external teams
Resourceful and strong problem-solving skills
Proficiency with MS Office programs including Excel, and Word
 WORK EXPERIENCE

DIGITAL MARKETING MANANGER

Account Manager Digital Marketing

23/07/2018 – 31/01/2021
Dhirastu Solutions Pvt. Ltd. (I was working for The Digital Restaurant on behalf of Dhirastu Solutions.)
Plot no. 5/32, VikramVihar, Lajpat Nagar-IV, New Delhi-110024, India.

Responsible for all digital marketing activities including Website design plan and suggestion, SEO, SEM, Social
Media Marketing, Email Marketing, Local Marketing, Online ordering setup, Push messaging, etc to generate
more sales for USA-based restaurant business.
Website design: Responsible for functional restaurant websites with online ordering, Facebook integration,
email marketing, and push notification with the help of web developers. (Domain registration and/or access,
Web hosting setup, Web Server setup, Custom code integration: Email, Push, Menu, Website Go-Live,
Website custom design, Ongoing web content updates)
Local marketing: Responsible for improving restaurant online presence for higher visibility and being found by
local customers. (Google My Business access and setup, Yelp page access and setup Tripadvisor access and
setup, Local directories sync, Bing places setup, Zomato setup)
Email marketing: Set up email marketing for the restaurant. (ESP account setup, Email list setup, and
configuration, Custom branded email template, Website email option form install, Setup API codes for various
integration, New customer signup autoresponder, Birthday club autoresponder, Loyalty program
autoresponder, Custom Branded Email Template)
Push messaging: Setup Push messaging for the restaurant. (Onesignal account configuration, Integrate push
code to the website, Connect to marketing platform)
Online ordering: Responsible for online ordering menu build and setup for restaurant using (Open Dining) is
one of the online ordering platforms for restaurants that provides a seamless customer experience.
Design and implement restaurant offers to grow dine-in, carryout, and catering business segments. ()
Generate plans for the strategic use of social media for restaurants (Facebook, Twitter, Instagram, etc).
Responsible for monitoring social media activity in conjunction with others in the department.
Create and implement a cost-effective online advertising plan specifically for social media advertising,
including Facebook ads, to acquire new customers for restaurants.
Experience in setting up and optimizing Google Adwords campaigns & the intersection with SEO & Social
Provide clients with comprehensive reporting post-campaign and make recommendations for future initiatives
based on data-driven successes
Responsible for the generation of monthly, quarterly, annual reports, with the ability to recognize performance
and trends.

SEO TECHNICAL ANALYST & DIGITAL MARKETING MANAGER

01/8/2013 – 20/6/2018
PixelKare Solutions Pvt. Ltd
Plot no. 13, Pragati Enclave, Chandrasekharpur, Bhubaneswar, Odisha 751016

Review and analyze client sites for areas that need to be improved, deleted, or revised.
Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for
target keywords.
Analyze the ongoing keywords, use the Keyword Research Tools such as Google keyword planner, Google
Surveys, Google Trends, Google Shopping Insights, etc, and use it to create a massive impression among the
customers.
Do a rigorous competitive analysis to stay ahead of the others in the market.
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web
pages
Optimize the landing pages for Search Engine Result Pages (SERP).
Manage the digital marketing campaigns & ensure that the task is completed within the assigned budget.
Run pay-per-click campaigns.
Adjust PPC campaigns as needed.
 Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping
options, demographics of prospective customers when determining keywords and campaigns.
Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum
ROI in paid search campaigns.
Track, report, and analyze website analytic and PPC initiatives and campaigns
Develop and implement various Link Building Strategies to direct maximum traffic towards your website.
Consult with independent web designers to improve the navigation of a site to enhance its search engine
ranking.
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer
videos briefs, customer case studies, blog posts, posts from analysts and customers)
Meet the development team & guide them on implementing various SEO practices from the starting so that it
will be very convenient for you to get your website rank higher in a short time span.
Work with the content marketing team to guide them through various content writing strategies for SEO which
can be very useful for off-page optimization.
Read the various article about upcoming SEO Strategies such as Moz blog, Search Engine Land, Search Engine
Journal & try to implement them for client websites to keep content up to the latest requirements of the
market.`
Keep pace with SEO, search engine, social media, and internet marketing industry trends and developments
Research and administer social media tools in support of clients’ social media strategy
Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of
importance in accordance with client goals
Monitor and evaluate search results and search performance across the major search channels
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals

PCF AND SEO EXECUTIVES

13/4/2010– 15/7/2013
AuroIN (India) Ltd
933 DLF Cyber City, Bhubaneswar, Odisha 751024

Finding prospective clients with the help of internet search engines, using tools such as Spyfu, and collecting
their contact information.
Prepare site analysis reports and send mail to the client website issues with better suggestions.
Keyword Research - Use Google Keyword Planner and other free or paid tools to figure out the best keywords.
On-Page SEO for client websites to help you rank higher, such as page titles, internal linking, meta tags &
descriptions, etc.
Off-Page SEO for client websites to help you rank higher, such as social networking, Google business listing,
other local listings, directory listing, social bookmarking, local classified listing, article submission, forum &
blog marketing, etc.
Works on social media platforms to generate publicity to increase the awareness of a product, service brand,
or event. Types of social media involved include RSS feeds, social news and bookmarking sites, as well as
social networking sites, such as Facebook, Twitter, Google+, Instagram, video sharing websites, and blogging
sites.

EDUCATION
Bachelor of Arts (BA)
Utkal University
Vani Vihar, Bhubaneswar, Odisha 751004