Business
B7 Saturday, November 26, 2022
www.thedailynewsonline.com
CAREERS
ILGR staff member
to be honored
Kristen Lazarony, a rapid rehousing indepen-
dent living specialist with Independent Living
of the Genesee Region, has been chosen as one
of three recipients of the Unsung Hero Awards
of the Homeless Alliance of Western New York
(HAWNY).
Lazarony has been with In-
dependent Living since Janu-
ary 2020 and has been able to
help hundreds of people who
were at risk of or experiencing
homelessness along with fac-
ing eviction.
Kexin Ma, executive director Lazarony
at HAWNY, said the honorees
were nominated by their peers in the commu-
nity.
“The Unsung Hero Award is given to those in
our community whose quiet and diligent efforts
had an incredibly positive impact on the lives of
homeless individuals and families,” Ma said.
The award ceremony will take place at
HAWNY’s 17th Annual Luncheon, scheduled
from noon to 2 p.m. Dec. 9 at the Classics V Ban-
quet Center, 2425 Niagara Falls Blvd. Amherst.
For anyone who wishes to attend, tickets for
the luncheon are available for purchase either
individually or per table of eight. Attendees
can register by Nov. 30 at Event Brite at www.
eventbrite.com/e/hawny-luncheon-tick-
ets-428157629997 .
Independent Living of the Genesee Region is a
member of the Western New York Independent
Living Inc. family of agencies that offer an ex-
panding array of services to aid individuals with
disabilities to take control of their own lives.
LIVINGSTON COUNTY PHOTOGRAPH
Livingston County Attorney Shannon Hillier is
seen in the Board of Supervisors Assembly Room
at the Government Center in Geneseo.
Livingston County
attorney honored for
legal excellence
ROCHESTER – Livingston County Attorney
Shannon Hillier was recently recognized for her
legal expertise.
Hillier was a recipient of a 2022 Legal Excellence
Award for In-House Counsel from The Daily Re-
cord and Rochester Business Journal.
The Legal Excellence Awards were started to
pay tribute to all the ways in which legal profes-
sionals work to make the greater Rochester com-
munity stronger.
“The 2022 Legal Excellence Honorees not only
value their professional accomplishments, but
commit time and resources to civic involvement
and make a significant, positive impact on the
region,” said Suzanne Fischer-Huettner, senior
group publisher of The Daily Record and Roches-
ter Business Journal. “We are pleased to recognize
their achievements.”
Hillier has served Livingston County since 2017
as the county attorney.
“I’m overwhelmed with gratitude to have been
selected to receive a Legal Excellence Award for In-
House Counsel,” Hillier said in a news release. “It’s
truly an honor to have my work recognized by the
Rochester Business Journal and The Daily Record
– it came as a great surprise, to be frank.”
As county attorney, Hillier is the legal advisor
to Livingston County’s Board of Supervisors and
every county officer who is paid in whole or in
part through county funds. The county attorney
is responsible for providing advice to county of-
ficials when legal issues arise and representing the
county’s interests in civil actions and proceedings
brought by or against the county, the Board of Su-
pervisors or any county officer. She also prepares
board resolutions, local laws, contracts and vari-
ous other legal documents for the Board of Super-
visors and other county departments.
“Serving as Livingston County Attorney over the
last five years has been a tremendously rewarding
experience,” Hillier said. “I’d like to specifically
thank the Livingston County Board of Supervisors
and County Administrator Ian M. Coyle for their
continuous support and encouragement. I truly
appreciate the opportunity to serve Livingston
County.”
Hillier was a graduate of the 2018 Leadership
Livingston class. Leadership Livingston is a nine-
month program designed to give community
leaders an in-depth look at their communities and
the issues and other elements affecting those
communities.
Honorees were recognized Sept. 19 at an awards
celebration at the Hyatt Regency in Rochester.
The Daily News
2022
SUBMITTED PHOTO
The history of C.B. Beach & Son Mortuary dates back nearly 120 years. Pictured here in this photo from about 1908 are Betsy Abramson’s great
uncle James J. Beach (little boy), her great grandfather C. B. Beach on horse-drawn hearse and great grandmother Ida Curtis Beach on porch of
the family home on Allegheny Street in Corfu.
At C.B. Beach, everyone is like family
By MALLORY DIEFENBACH
mdiefenbach@batavianews.com Related stories
CORFU — For nearly 120 years, C.B. n Today’s edition of The Daily News includes
Beach & Son Mortuary have been serving special pages highlighting family-owned busi-
the Corfu community. nesses in the GLOW region. Read more stories
Betsy Abramson is the fourth generation on page B8, C4-C6 and C8.
of the family to run the funeral home, how-
ever she’s only been in charge of the busi-
another client.”
ness for the past two years since her father
passed away. The funeral industry has changed quite a
lot over the past 120 years. Abramson said
“I mean, I worked with my dad off and
on for a long time, but I’ve worked full-time more people now get cremated instead of
buried. Additionally back in the day, funer-
since 1991,” she said.
Abramson decided to follow in the family als were an event which would last for days.
business because she grew up in it. She said Now people don’t do much of anything; no
if you didn’t grow up in the funeral home visitation, perhaps a memorial service. How-
ever, Abramson said times have changed. SUBMITTED PHOTO
business, she isn’t sure why someone would
People are so transient, and families live all Pictured, from left, Charles A. Herman,
want to do it. None of this is a job for her, but
a way of life. across the country and might not live in the Elizabeth A. “Betsy” Abramson and Julie A.
Herman.
The reason C.B. Beach & Son Mortuary same state.
have stayed successful for over a century is it “We are still pretty old school here. I don’t as assisting the schools and churches.
is situated in a small community where the have TVs and play DVDs of people’s photos.
Abramson said she wants people to know
staff personally know people and treat every I let families do that on their own, and bring
they are very caring, and they want to make a
family like their own, Abramson said. laptops and TVs in if they want to,” she said.
She said her father always said a loss in a “I know a lot of people get turned off by it, difficult time easier.
community is a loss to all of us. but yet I’ve had people say, ‘We love coming C.B. Beach & Son Mortuary is located at
“Don’t get me wrong, we get people from to you because it’s like going home.’” 4-6 E. Main St. in Corfu. For more informa-
all over,” Abramson said. “I just think it’s, we C.B. Beach & Son Mortuary have always tion call (585) 599-4520 or e-mail bbah265@
treat you like our own family. You aren’t just tried to support the community such rochester.rr.com.
How to reduce reliance on big-box retailers
Metro Creative Connection denying the convenience and all-
Big-box retailers span the hours capabilities of shopping on-
globe. Though Wal-Mart, Target line. However, it denies shoppers
and Lowes may offer great deals, the experience of going into a store
there’s often nothing unique
and browsing for products and
about big-box stores. Proponents getting a true feel for their sizes and
of Main Street also note that big-
quality. Modern consumers are no
box stores can’t provide the small doubt familiar with the tedious na-
business charm that can make lo-
ture of returning online items that
cal neighborhoods special.
Balance is everything, and that fell short of expectations. Such
even applies to shopping. Big-box experiences are significantly less
retailers can feature in consumers’ common when shopping in-store,
shopping plans, but there’s a place particularly at small businesses.
for small businesses as well. The n Competition keeps prices
following are some strategies to re- lower. Big-box retailers may offer
duce reliance on national chains. good deals, but over time those
n Look at the alternatives first. MARK GUTMAN/DAILY NEWS FILE PHOTOGRAPH prices may rise as national retail-
Shoppers may look to big-box
Shoppers are seen coming and going from Target in Batavia during ers command more control of the
stores because they know what to Black Friday on 2021. market. A competitive market-
expect and are familiar with their
place encourages businesses to of-
goods. But exploring smaller al- because the huge amount of mer- for recommendations on small
fer lower prices to attract custom-
ternatives first can turn up some chandise they sell enables them to businesses in the area. Find out
negotiate lower bulk prices from where others are shopping and ers. By shopping a variety of stores,
pleasant surprises. Take walking
suppliers. Mass production of what they have to say about cer- customers can further this healthy
tours of the community and make
note of which stores are available. products may result in lower-qual- tain companies. You may not have competition across the board.
You might just uncover a hidden ity merchandise. Small businesses certain establishments on your Big-box retailers need not be
gem. may pick and choose their stock, radar and may be pleasantly sur- ignored. However, consumers can
n Prioritize quality, not quan- vetting items before the customer prised at the competitive prices balance their spending at big-box
tity. Big-box retailers frequently even does his or her research. and outstanding service provided stores and small businesses so
turn to foreign-made products n Ask for recommendations. by local businesses. they do not become entirely reli-
and can offer very low prices Reach out through social media n Shop in person. There’s no ant on national chains.
B8 Saturday, November 26, 2022 THE DAILY NEWS

2022

Love of motorcycles fuel Sunnyside Cycles

By MARGRET LEE family but that it’s great to be community, Eric is happy to be

‘ It’s enjoyable being

mlee@livingstonnews.com able to serve customers from a part of it.
Sunnyside Cycle Sales LLC, the same building all these “There’s pride — there’s a
10597 Main St., Alexander, able to make years. lot of pride here,” said Eric.
has been around since 1968,
serving families and friends
throughout the area.
The Alexander store is
customers happy.
ERIC JOHNCOX
Owner, Sunnyside Cycle Sales
’ “People expect us to be
here,” said Eric.
Sunnyside Cycles has been
in the same location since
They have a five-star Ya-
maha service department and
have won a Suzuki Super Ser-
vice Award of Excellence.
owned by the Johncox family, opening and has been able Sunnyside Cycle Sales is
who live in Attica. It is currently to expand its products and open 9 a.m. to 6 p.m. Mondays
run by Eric and Karrie. atvs. services to encompass Suzuki and Fridays, 9 a.m. to 8 p.m.
According to Eric, his father, “It’s enjoyable being able to and Yamaha. They have parts Tuesdays and Thursdays, and
James Johncox, fell in love and accessories as well as offer 9 a.m. to 3 p.m. Saturdays. The MARGRET LEE/LIVINGSTON COUNTY NEWS
make customers happy,” said
with motorcycles after trading services from minor tune-ups business is closed on Wednes- Sunnyside Cycles in Alexander can meet your needs for
a guitar for one once and he Eric. to major overhauls. days and Sundays. motorcycles, ATVs and snowmobiles.
never looked back. Eric and Karrie run the shop Sunnyside Cycles can meet
Eric and his wife bought the with assistance from their son, your needs for your motorcy-
business in 2003. He grew up Cody, who may take over the cles, ATVs, and snowmobiles.
working in the shop since he shop in the future. When it comes to being Valle Jewelers celebrated
was 14 and knew he wanted to Eric said that there are ups a part of a family business their 71st anniversary
continue working on bikes and and downs to working with with such a history in the this year.
Make sure you visit this
Dansville’s Family
Owned & Operated
Service
Is Our
holiday season in their
beautifully decorated store
‘pizza family’ Since 1936 638 East Main Street Batavia, NY Priority
and have the Valle Family
works hard and their helpful
staff serve you!
to serve its For Three Generations
community Since 1951
By KORI SCIANDRA
ksciandra@batavianews.com
Tony’s Pizzeria, 140 Main Joe and Vincent Penepent, Owners • Jeanne Penepent, Office Manager
VALLE 21 Jackson Street • (585) 343-3372
St., Dansville, recently cele-
brated its 16th anniversary.
Ready mix concrete delivered within 50 miles of Genesee County
to home builders, farmers, contractors and residential customers.
JEWELERS www.ValleJewelersBatavia.com
Owners Tony and Salome
Farraro are active in the busi-
ness and live in Dansville.
They are highly involved in
the community and support Pellegrino Auto Sales delivers
organizations and causes in
the Dansville area as often as excellence in customer service,
they can. The Farraros are al-
so members of the Dansville attention to detail. Pellegrino Auto
Chamber of Commerce as Sa-
lome co-chairs the Chamber’s
Events Committee.
Sales continues to advance in
Tony is a lifelong pizza mak-
er while Salome learned how
many aspects of the auto industry
to make pizzas but has busi-
ness expertise. Their comple-
including personal achievements,
mentary skills have served the
business well.
growth in sales, and accumulation
“Our team AKA ‘pizza fam-
ily’ works very hard to ensure of on-site inventory.
Tony’s Pizzeria serves quality
food in a clean, pleasant en-
vironment. Being consistent Stop by Pellegrino Auto Sales
in these areas has allowed us
to thrive despite the ups and 4060 Pearl Street Rd. to browse
downs of the past few years.
And our customers are abso- your next car, visit their website at
lutely the very best!” said Sa-
lome.
The pizza shop was named
PellegrinoAutoSales.com
downtown business of the for up-to-date inventory, or call
year in 2017 at the Livings-
ton County Area Chamber of
Commerce’s annual business (585) 344-2658
awards ceremony.
During Dansville’s upcom-
for more information.
ing Winter in the Village event,
Tony’s Pizzeria will be giving
away a $25 gift card. One entry
per purchase that day. During
the holiday season, their pizza
and wing combos and items
on the catering menu offer the
best value. Gift certificates are Exceptional Finance Offers1
available for any amount or
any menu item.
For more information visit
TonysPizzeriaDansville on
Facebook and Instagram or
Zero Comm
on their website at thebestpiz- Turns erc
zaindansville.com. Mowe ial
rs
Riding
Mowers

^Cub Cadet commercial products are intended

for Professional use.

Prior sales excluded, limited to stock on hand only.

PHOTO COURTESY OF TONY’S PIZZERIA

Tony, left, and Salome Mon.-Fri. 8-5, Sat. 8-2

Farraros, right, welcome the
Sunday...Closed but we
community to stop in for some
pizza.
www.cedarstreetonline.com 585-343-4899 will see you in church 1
Restrictions apply. See store for details
C4 Saturday, November 26, 2022 THE DAILY NEWS

2022

Heating and cooling for 75 years
BATAVIA: Arctic Refrigeration in third generation of family ownership
By BRIAN QUINN
bquinn@batavianews.com
BATAVIA — A family-run
Batavia company started in its
founder’s garage three-quar-
ters of a century ago is going
strong at 26 Cedar St.
The company, Arctic Re-
frigeration Co. of Batavia,
Inc., sells, installs and services
residential and commercial
heating, ventilation and air
conditioning (HVAC) appli-
ances. It is owned by company
president Jonathan Mager, his
older brother, vice president
Justin Mager, their father, Wil-
liam Mager, and uncles, Mike
Mager and Dick Mager. The
business was founded in 1947
by Jonathan’s grandfather,
Henry Mager, and Henry’s
brother, Leo, 75 years ago.
The office manager is Teresa
Tamfer.
A rocky start, but with some help,
Sheelar’s now a thriving business
By SCOTT DESMIT
sdesmit@batavianews.com
Mark Sheelar had been
working at various auto-
motive repairs shops since
he graduated from Alfred
State in Wellsville when he
decided to go on his own.
In 2001, he rented a loca-
tion from Bob Mullen and
officially opened Sept. 1,
2001.
That was 10 days before
the 9/11 terrorist attacks.
“Everything slowed right
down,” Sheelar said.
MARK GUTMAN/DAILY NEWS
Jonathan Mager and his father William Mager are shown outside The going was tough the
at Arctic Refrigerations Cedar Street location in Batavia. first few years, but he had
help.
“It was never my full intent said. “Bob Mullen helped
to be here all the time, but I Arctic Refrigeration estab- me out a lot the first few
think it just kind of ended up lished a trade scholarship in years,” he said. “I don’t
that way,” he said. “I love the the name of Henry Mager, who know if I could have done
industry. I really enjoy helping passed away in 2009. Henry it without him.”
She joined him in the
business, taking care of
the books and making ap-
pointments and cashing
out customers.
Sheelar has had a few
employees over the years
but mostly it has been just
him and his wife.
None of their three
children are involved and
when Sheelar was a teen-
ager, no one in his family
worked in the repair busi-
ness.
“I started tinkering with
my first car and I liked it,”
he said.
Real Estate Services
He got a job a Dan’s Tire,
worked at Zigrossi’s and at
a couple of dealerships in
the Rochester area before
renting a location from
Mullen.
He plans on staying on
Pearl Street.
“We’ve always had good
customers and we’ve had
a lot of people who have
always come back,” he
said. “A lot of them are get-
ting older and they’ve been
with me since the begin-
ning.”
D HA
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Ask me about the 100% Money Back Guarantee!

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people and working with my Mager was working up until he Sheelar started to get

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TAMMY LEE KAVNEY ROSE

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was a kid and then full-time
I started after college, 2008,”
Jonathan Mager said.
Working for a family busi-
ness is all he’s known.
“Typical issues are the same
with everyone else in finding
quality staffing. I think every-
body’s got a hard, uphill battle
being in business right now,”
Jonathan said. “It’s probably
not just family businesses,
but being small and local has
its own challenges that come
up. We’re a small business in
a small town. We’re compet-
ing against some of the bigger
companies in Buffalo and
Rochester. We try to hold our
own as best we can.”
Jonathan Mager said being
here 75 years is something the
family is proud of. He said his
grandfather, Henry, was a ma-
chinist.
“That was during World War
II. He was not in the war. After
the war, people were starting
to build houses and buy appli-
ances and stuff like that,” Jona-
than Mager said. “He started
fixing those for everybody and
it kind of just blossomed from
there.”
Jonathan Mager said he
grew up in the appliance repair
industry and was very familiar
with it.
hands. It’s kind of the best of died at age 83, Jonathan said. return customers and a
Branch Manager
both worlds. Three generations “We’ve done that for 12 steady base of customers, Licensed Assoc. RE Broker
and 75 years later, it’s provided years. That’s for a high school many who are still with 570 East Main St., Batavia, NY 14020
a good living for not only our senior going into the trades him today. Office: 585.343.6750
family, but all the families we program,” Jonathan said. “It’s On March 2, 2009, he Cell: 716-392-3520
usually $1,000.” opened his own shop, HowardHanna.com
employed for the last 75 years.” tammykavneyrose@howardhanna.com
Arctic Refrigeration cur- Jonathan Mager said so far, Sheelar Automotive Re-
rently employs 15 people. the scholarship has been for pair at 149 Pearl St.
“My brother and I are kind of students at the Genesee Valley Sheelar, 57, is a 1983
the last for a long time. There’s BOCES campus in Batavia or graduate of Alexander
nobody else our age in our for Batavia High School stu- High School.
family that’s trying to get into dents. There is talk of expand- His wife, Traci, gradu-
the business at this point, but ing the scholarship to include ated from Batavia High
who knows for future genera- interested students from other School in 1987.
tions?” Jonathan Mager said. schools, he said.
“We both have kids, so maybe
someday, they’ll be interested Celebrating 53 Years!
in it.”
Jonathan and Justin Mager
will continue to run the busi-
ness for the foreseeable future,
Jonathan said. A New York Leader in Quality Milk Production
“We both enjoy it quite a bit. and Ag Innovation
It’s basically what we’ve both
done since we were teenagers,
anyway,” he recalled.
As far as location, the build-
585-948-5777
ing at 26 Cedar St. was built in OAKFIELD, NY
the mid-’70s.
“They were on Otis Street,
in a garage, prior to that. It
was my grandfather’s garage,”
Jonathan Mager said.
Arctic Refrigeration expects lambfarms@hotmail.com • lambfarmsinc.net
to be at 26 Cedar for awhile,
Jonathan Mager said.
“At this point in time, this
building’s plenty for us,” he

Real Estate Services

Ask me about the 100% Money Back Guarantee!
MICHELLE DILLS
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Licensed Associate RE Broker

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570 East Main Street • Batavia, NY 14020 EY B CK GU

A

Cell: 585.314.7269
Office: 585.343.6750
Fax: 585.343.8502
michelledills@howardhanna.com
HowardHanna.com

We're NOT Just A

Refrigeration Company
Call Arctic for
• Residential and Commercial Heating and Cooling
• Commercial, Industrial and Agricultural
• Restaurant Equipment and NFPA Kitchen
Exhaust Systems
• Refrigerated & Ventilated Cooling Systems for
Fruit and Vegetable Storage
• Geo-Thermal Heating and Cooling

REFRIGERATION CO.
OF BATAVIA, INC.
26 Cedar St., Batavia
74th
ANNIVERSARY
1947-2021
(585) 343-2678
2011 Genesee County Business of the Year!

www.ArcticRefrigeration.com

Choose from a collection of beautiful bedroom sets for your next
home makeover at Max Pies Furniture in Batavia.
Max Pies Furniture is a
fifth-generation business
By KORI SCIANDRA
ksciandra@batavianews.com
Max Pies Furniture at 400
South Jackson St., Batavia, is
a family-owned and operated
furniture store that’s been
serving the community for
generations.
Max Pies immigrated to
America from Russia in the
late 1800s. He began his new
life by settling in with some
relatives who lived in Batavia.
He started collecting junk on
the southside of Batavia. As
life went on Max built up his
reputation and met his wife,
Anna Wortzman. They contin-
ued selling junk and eventu-
ally began selling furniture,
which later took off in 1905 as
Max Pies Furniture.
Max’s sons, Sam and Jake
Pies, eventually entered the
family business at the location
where it still stands today in
Batavia. Another of his sons,
Lou Pies, started Max Pies
Furniture in Lockport. Even-
tually, the business expanded
into flooring and added Max
Pies Floor covering, which
serviced anywhere from Buf-
falo to Rochester.
Today, the Pies family is
only involved with the Bata-
via location. The business is
owned by Max’s grandson,
Philip Pies and Philip’s son,
Steven Pies, is the vice presi-
dent. Steven’s sons, Sean and
Sam Pies, also work for the
store during the summer and
Nunda Lumber marks 90 years
BY KORI SCIANDRA
ksciandra@batavianews.com
Nunda Lumber and Hard-
ware, 11 South State St., Nun-
da, is celebrating its 90th an-
niversary this year.
The business, which spe-
cializes in hardware and con-
struction supplies and has a
drive-through lumber yard,
was established in 1932, start-
ing out as a coal provider in
an about 1,100-square-foot
space.
P.J. Zeilman initially pur-
chased the store and gave it
its name. More than 20 years
later in 1953, Zeilman’s son-
in-law Arland Russell was
named as a junior partner. In
1980, Arland and Margaret’s
son, Larry Russell, took own-
ership of the family business.
Today, Nunda Lumber is run
by Larry and Elizabeth’s son,
Dana Russell, who began
working in the family busi-
ness when he was 12 years
old.
Today, there’s a little bit of
everything at Nunda Lumber,
including local products not
typically expected at a hard-
ware store.
But Nunda Lumber has
never been a typical hardware
store.
Nunda Lumber is the com-
munity’s “solution center,”
serving both contractors and
do-it-yourselfers with hun-
dreds of products and spe-
cial niche items. In 2015, it
was honored by PRO Hard-
ware, a merchandising and
THE DAILY NEWS Saturday, November 26, 2022 C5
2022
Good relationships, progressive mindsets
contribute to Lamb Farms’ longevity
By MALLORY DIEFENBACH
mdiefenbach@batavianews.com
OAKFIELD — Lamb Farms has 12 gen-
erations of farmers working the land.
Established in 1966, Gordon and Les-
lie Lamb started the farm in Oakfield on
Albion Road. Before that, however, the
PHOTO COURTESY OF MAX PIES FURNITURE
Lamb family was farming in Darien where
their land was taken by eminent domain
to become Darien Lake State Park.
“That’s what precipitated the move to
Oakfield,” said Kendra Lamb.
In the 1970s, Gordon Lamb brought a
non-family partner, Jim Veazey, into the
business and now Lamb Farm is owned by
both the Lamb and Veazey families.
“We have kind of a nice division of in-
terest between the two where the Lambs
‘
We are always kind of focus on the cows and the Veazeys MARK GUTMAN/DAILY NEWS FILE PHOTOGRAPH
take care of all the cropping operations,
thankful to the growing the feed for the cows. Also the
Kendra Lamb welcomes students from Rochester’s Audubon School No. 33 to Lamb
Farms in this 2018 file photograph.
community for the environmental aspect in term of manure
management and also the office staffing,” along the genetic side. want to come into and be apart of.”
continued she said. “ In the fields there are new seed varieties Lamb said they are thankful to be part
generational Lamb said what contributed to the Lamb Farms are able to use as well as GPS of a great community that is supportive of
farm’s longevity is a good family working technology that help do a better job of tak- their farm, and they are really apprecia-
support.
STEVEN PIES
vice president,
’ relationship and benefited from a pro-
gressive mindset from the generations
prior.
Over the years, new technology has
ing care of the soil.
The farms have also grown in size, as
well as the number of family members in-
volved in the farm.
tive of that. She said they know it’s not that
way everywhere for farms because there
is odor and traffic that comes along with
a farm.
Max Pies Furniture
come into their disposal, Lamb said, and “I think we’ve learned we can never be “We just love the community we are in,
the genetics of the animals have improved comfortable sitting still. We’re always try- and we try to be good neighbors,” Lamb
significantly. Milk production per cow ing to learn more and improve our opera- said. “We really appreciate the neighbors
are the fifth generation to be is significantly higher than it was in the tion,” Lamb said. “That’s really the way we do have.”
put on the payroll at Max Pies 1960s, and she said a lot of that is through for us to try to stay in business, and have For more information, visit lambfarm-
Furniture. good nutrition and good management, a good operation the next generation will sinc.net.
“We are always thankful
to the community for the
continued generational sup-
port. We have a fully stocked
showroom with many special
holiday deals,” said Steven. Real Estate Services
Max Pies Furniture has a Ask me about the 100% Money Back Guarantee!
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large selection of all the es- DEBORAH GILLEN 10597 Main St.
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sential home décor for you to
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Licensed Real Estate Salesperson Alexander, NY 14005
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choose from. Whether you’re 570 East Main Street • Batavia, NY 14020
remodeling your living room, Cell: 585.749.8951
redecorating your bedroom or Office: 585.343.6750
deborahgillen@howardhanna.com
furnishing your home for the HowardHanna.com
first time, Max Pies Furniture
can help. 585-591-1140
With brands such as Ashley, 1-888-344-0176
Bassett, Best, and Corsicana,
Max Pies sells quality furni-
ture, mattresses, dining sets
and more.
C.B. Beach & Son sales@sunnysidecyclesales.com
For more information, visit
the business on Facebook and
Mortuary, Inc.
its website at maxpiesfurni-
ture.com. 1903-2022
Celebrating 119 Years
4 - 6 Main Street, Corfu, N.Y. 14036
marketing consortium that
Phone: 585-599-4520
supports independent retail-
ers, with its Paul L. Cosgrave “The Fourth Generation Serving our Community”
Monday-Friday 8am - 4:30pm
See NUNDA C8
Saturday 8am - noon
149 Pearl Street Ph: (585) 344-2484
Batavia, NY 14020 Fax: (585) 344-2488
Ben’s Kitchens and Appliances
is a two generation family owned and operated appliance sales (&
repair) and kitchen & bath remodeling business serving the Genesee area
for 63 years, since 1959. Ben’s stays ahead of trends in kitchen and bath
design with a knowledgeable design staff and has Genesee County’s only
nationally certified kitchen designer on staff. They are a member of the
National Kitchen & Bath Assoc. offering quality craftsmanship and unique
designs and the ease of shopping for everything under one roof. Ben’s has
it ALL! At Ben’s you’ll find a combined sales staff with over 126 years of
experience. They continue to educate & train their sales professionals on
all new products and styles. Ben’s is a member of Brand Source National
Buying Group with $14 billion buying power allowing them to maintain
competitive pricing to match their superior service. Ben’s first priority is
customer satisfaction.
634 East Main St., Batavia 343-7033
www.bensappliancekitchenandbath.com
C6 Saturday, November 26, 2022
Wills is proud
to offer
quality service
By KORI SCIANDRA
ksciandra@batavianews.com
Wills Carpet One Floor &
Home at 651 East Main St.,
Batavia has been installing
flooring and providing all
flooring essentials including
carpet, hardwood, vinyl, lam-
inate, tile flooring, window
treatments, area rugs and
more for many years.
In 1915, Edgar Wills initially
sold wallpaper to the commu-
nity. As he grew his flooring
business, he expanded into
11 stores at one point. Those
stores were later thinned out
during World War II.
In the 1950s, a couple
named John and Margaret
Vallese were his employees
and he eventually sold them
the store in Batavia, which is
the only remaining store. A
small group of existing em-
ployees later bought the store
from the couple when the
Valleses moved to Florida in
1980.
The store came to be
owned and operated by Kim
Wolcott and Tim Tyler. Tim
started working for the store
in 1971.
In 2020, Wolcott retired
and the store is now owned by
Tim and his son, Brian Tyler.
Brian has worked for the store
for the last 27 years and has
been installing for the com-
pany for about 20 years.
“Our in-house installation
team can install both soft and
hard surface flooring,” said
Brian.
As a cooperative, Wills
Carpet One Floor & Home de-
livers customer service while
featuring exclusive brands
such as Lees, Tigressa and
Rustic River Hardwood.
“We are locally owned. We
pride ourselves on our instal-
lations, giving back to people
and taking care of things,”
said Tim.
In 1997, Carpet One Floor
& Home was approached by
Carpet Co-Op of America,
which is a buying group that
selects dealers throughout
the country to form their co-
operative. As a cooperative,
the store features quarterly
sales and incentives for cus-
tomers.
For more information
about upcoming holiday sales
and specials, visit willscarpe-
tonebatavia.com or call (585)
343-7830.
Photo courtesy of Wills
Carpet One Floor & Home.
Stop into Wills Carpet One
Floor & Home to browse a
selection of flooring for your
kitchen.
USED AUTO PARTS INC.
(585) 584-3458
7223 Morrow Rd.
Pavilion, NY
Family Owned
for
56 Years &
Counting
N.Y.S. REG # 7068617
visit our website at: www.dumbleton.com
Pellegrino Auto Sales maintains family structure
By BRIAN QUINN
bquinn@batavianews.com
BATAVIA — Guy Pellegrino
has run an auto sales and
service business on Pearl
Street Road since 2005, with
the family aspect of it coming
through in the operation.
“My name is on every car.
I take great pride in mak-
ing sure that our standards
are very high,” the business
owner said.
Pellegrino Auto Sales has
been in business for 17 years.
Guy Pellegrino said his cous-
in, Joe Pellegrino, who works
in sales, has been there for
15 of those years. Guy’s dad,
Rocco, stops in each morn-
ing, five or six days a week,
partly to see if there’s any-
thing he can do to help.
“My father, Rocco, when he
retired in 2006, is here daily to
help me with whatever I need
— running cars to service or
driven, for drive cycle, for the
shop. He’s always helped me
in any capacity that he can,”
Guy Pellegrino said. “My dad
will be here at 9:30 for coffee
and from there, whatever you
need him to do ... Even on
Saturday, he’ll stop in, have
coffee with the guys. I’m not
here on Saturday.”
Even before Pellegrino
Auto Sales, Guy Pellegrino
said, he was working in a fam-
ily business — other families’
businesses.
“I’ve been at two different
dealerships, both used car,
both family-owned, inde-
pendent, so I don’t know any
differently,” he said. “This
dealership (Pellegrino) has
certainly surpassed both of
the dealerships I’ve worked
for in terms of size, volume,
and I’m very proud of that.
Open to the Public
Restaurant & Banquet Facility
(585) 584-8450
18 Hole Course • Driving Range • Pro Shop
(585) 584-8390
Two Great places in one Fine location.
Golf Tournaments • Wedding Receptions • Graduation Parties • Banquets and More
11070 Perry Rd., Pavilion NY 14525
Download
Our App
THE DAILY NEWS
2022
part of my plan,” Pellegrino
‘
My dad will be here said. “People think I’m a
little crazy for saying that,
at 9:30 for coffee but I don’t have any dreams
and from there, of having any of my children
come into my business and
whatever you need take it over. I started this
him to do...
GUY PELLEGINO
’ business 17 years ago. It
wasn’t that it was given to me
by my father.”
Pellegrino said his father
Owner of Pellegrino Auto Sales
actually worked in the U.S.
Postal Service.
MARK GUTMAN/DAILY NEWS
“He wasn’t even in this
industry. I started this. It was Guy Pellegrino started Pellegrino Auto Sales 17 years ago.
But, most of all, we’ve done
things with high regard for my baby,” he said.
Guy Pellegrino has four
our integrity and moral char-
acter, which I’m very proud children: Mia, who will soon
of.” be 16; Ava, 12; Ani, 7; and
The Pellegrino Auto Sales Rocco, 5.
owner says at a family-owned “My daughter jokes that
business, you’ll get change she’s going to come in and do
more quickly than in a corpo- this or that. My son, I’ve got a
rate structure. great video, a great clip of him
“We’re able to pivot and at 18 months or 2 years old.
change things sooner than He said he was going to be my
at a corporate level,” he said. boss. I thought that was kind
“A corporate level has to of cute, but they’re all young
go through many different and they’re all into their own
stages, then approvals. The things right now,” he said.
board’s got to vote, ‘OK, this “We’ll see. You never know
is how we’ll move forward.’ In what life brings you.”
a small, family-owned, inde- The most important thing At Will’s Carpet One Floor & Home we’re proud
pendent, it’s like, ‘Hey, this is about a family business is to to be your local flooring store, but we’re so
not working out. Let’s make a keep the two separate and much more. With our expansive inventory of
change. Let’s make a move.’ ”
Pellegrino said he has
keep it professional at work, products and services, make us your one-stop
never expected the next gen-
Pellegrino said. source for every home improvement or office
“Working with my cousin,
eration to come to work at the
Joe, he’s been here 15 years,
upgrade. As members of the world’s leading
dealership, though it would
and my father, for that mat- independent flooring cooperative, our focus is
be nice, he acknowledged.
“I have three girls and a ter, making sure we always as strong as our commitment to every customer
son. I don’t expect any one of keep it professional and that walks through the doors. Visit us today and
them to come in here and op- separate family from busi- learn more about why shopping local matters.
erate (Pellegrino Auto Sales),” ness, I think that’s the most
he said. “Honestly, I want important thing — always 651 East Main St., Batavia, NY 14020 • 343-7830
them to find their own path.” keeping it respectful, the con- Visit our web site at: willscarpetonebatavia.com
If that path is with the versations.”
business, great, but if not,
LOOK GREAT FOR
that’s OK too, he said.
“For me, it’s never been
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(585) 344-1345 Spectera, Aetna, Cigna, Excellus, MVP, Fidelis,
113 E. Main St., Batavia, NY VSP, Davis and Independent Health
Celebrating Over 107 Years & 3 Generations of Service
Lee Shuknecht
& Sons, Inc.
www.shuknecht.com
Lee Shuknecht & Sons, Inc. is located in the business that would work closely with local onion growers.
heart of agricultural country in Western New York State, Lee designed and built a self-propelled onion harvester
and was founded in 1974 by Joan & Lee Shuknecht. and since then the company has grown and the equipment
Lee grew up on a local family owned dairy farm in Elba, has evolved. In the late 80’s the business moved to a new
NY. After high school he worked for a local equipment and larger location which includes a farm parts store and
dealer and then an Industrial Equipment manufacturer. full machine shop. Lee and Joan’s children, Marc and
While working for a local repair shop farmers expressed Wendy, currently run the business and are looking to the
the need for better onion harvesting equipment, and third generation to continue in Lee’s footsteps.
Lee decided to start his own fabrication and repair 4458 Ford Road, Elba, NY • 585-757-6628
C8 Saturday, November 26, 2022
From 129 acres, 6 generations later Root Brothers farms 5,000 acres
By SCOTT DESMIT
sdesmit@batavianews.com
What a difference 170 years makes.
Orpheus Root shelled out $5,500 for a
129-acre farm, which included a house and
barns.
Today, well, on Nov. 8, his farm was on Face-
book. In Elmira.
“Our students are enjoying New York chick-
en and cheese quesadillas PLUS locally-grown
food,” Elmira City School District wrote. “From
the farm to our students meal tray: NY Brussel
Sprouts from Root Brothers in Albion, NY.”
Along with a photograph of a tray full of
roasted sprouts.
Root Brothers Farm is one of Orleans Coun-
ty’s oldest continuing family-run farms and
now operates more than 5,500 acres across the
county.
A look at the history of the farm, which is
based on West Lee Road:
Modern Homes celebrates 50 years
By BRENDAN MCDONOUGH
bmcdonough@livingstonnews.com
NUNDA – For 50 years Mod-
ern Home Kitchen and Bath
has been offering top quality
products to customers. The
business, founded in 1972 as a
division of Nunda Lumber, is
located at 4 4th St., in Nunda.
“We have a really good crew.
Our employees are some tal-
ented people and our core staff
has all been her 25 years plus.
We have tried to do good qual-
ity work at a reasonable value
and have just tried to develop
good relationships with cus-
tomers on both the wholesale
and retail side of things and it
seems to have worked out for
us,” said manager Mike Bug-
man.
Inside, a 2,500-square-foot
showroom features counter-
tops, faucets, fixtures, baths,
and custom cabinets. Modern
Home also has 5,000 square feet
of production space that allows
them to produce countertops
locally. Each countertop comes
with a manufacturer’s war-
ranty and a dedicated staff that
stands behind each job. What
is also unique is that Modern
Home will help in the installa-
tion of the products.
“For our salespeople it is
good to see people happy. A lot
of people are spending a lot of
Nunda
From C5
Member Award. The award
recognized the store’s com-
munity support, inclusive
product assortment and con-
tinuous improvements.
The award came a year af-
ter a fire destroyed an out-
building used for storage at
Nunda Lumber. The compa-
ny quickly recovered, turning
the area of the building into
parking while adding on to its
store. The receiving area was
enlarged with some addition-
al storage.
Much of the business’s suc-
cess is attributed to a willing-
ness to offer new products
and look for different niches.
Keeping fresh products in
stock keeps customers com-
ing back to check out what’s
new, its owners have found.
The store continues to
thrive while specializing in
the sale of building supplies,
hardware supplies, paint,
windows, doors, flooring, and
general construction materi-
als.
Whether you’re looking for
guidance on your next DIY
project or you’re working
on a larger-scale construc-
tion site, Nunda Lumber of-
fers delivery to your site. The
lumber yard offers assistance
with contractor referrals, up-
to-date window and door de-
sign, tool rentals, and floor
Brussels sprouts, bottom left, served for lunch
recently in the Elmira City School District
originated at Root Brothers Farm.
n The Root family came to America in 1637
from England, settling in Harford, Conn., until
Inside Modern Home Kitchen and Bath is a 2,500-square-foot showroom and a 5,000-square-foot
production center that allows for customized cabinetry and countertops to be produced locally.
money on their dream homes
and their dream kitchens. So
it is certainly a pleasure to see
people satisfied,” said Bugman.
What has also helped is hav-
ing employees who offer no
pressure sales and designers
who can customize designs for
any room on the house with a
state of the art 20-20 computer
design software with artistic
color renderings. With this
technology people can see the
compete design before it is
even off the drawing board.
“We have cabinetry and
countertops for all price levels,
from basic and more simple
to highly customized, so we
coverings, which include car-
pet, tile, hardwood.
To celebrate its 90th year in
service, Nunda Lumber cele-
brated with the sale of numer-
ous items ending in .90 and
various giveaways.
“The Nunda Lumber fam-
ily would like to send out a
huge thank you to both our
community and surrounding
communities for helping us
be able to reach our 90th an-
niversary. Without you, our
loyal customers, we wouldn’t
be here today to celebrate this
milestone,” said office man-
ager Ashley Lawson.
In 2021, Nunda Lumber
Thank You for Your Business
Celebrating 50 Years of Family Ownership
THE DAILY NEWS
ELMIRA CITY SCHOOL DISTRICT VIA FACEBOOK
PHOTO PROVIDED BY MODERN HOME KITCHEN AND BATH
have prices and brands to fit
all of those needs and we are
able to do more customizing
than what you would find in a
bigger box store I suppose and
maybe have a little bit more of a
personal relationship with our
customers than those stores do
as well,” said Bugman.
Modern Home’s services
attract people from all over the
area and Bugman said they are
not just coming in for one proj-
ect but often come back again
and again for various needs.
“We have quite a bit of repeat
business. Not only with some-
one doing a kitchen and then a
bathroom but also we have got
and Hardware was named
Retailer of the Year in the Liv-
ingston County Area Cham-
ber of Commerce’s annual
business awards.
Nunda Lumber takes pride
in supporting local products
and goods along with quality
gifts and apparel. “Our goal
is to provide our community
the opportunity to shop lo-
cally for local products and
purchase quality gifts for the
whole family right here in
Nunda,” the company says on
its website.
Nunda Lumber displays a
variety of new and seasonal
items in its corners all the
Golf Course
Restaurant
Banquet Facility
5122 Clinton Street Road
Route #33, Batavia, NY
585.343.0642
www.TerryHills.com
2022
moving to Northhampton, Mass., in 1652, ex- the farms until his death in 1996.
actly 200 years before the start of the farm. n Rob and Scott actually began farming as
n Thomas Root moved to Yates in the 1840s the “New Root Brothers” in 1970. They bought
and then to Millville, where they operated a 180 acres from Ora Lee in 1974, paying $75,000.
store. Today, Scott and Rob continue operating,
n Orpheus Root buys a farm from James growing corn, soybeans, wheat, cabbage,
Johnson. squash, tomatoes, pumpkins and, yes, Brussels
n Dan Root farmed “The Home Farm” From sprouts. They have nearly 100 employees dur-
1875 to 1908 and retired to Medina. His wife ing the peak seasons. In addition to the home
was the daughter of Arnold Gregory, a local
farm, the operation has package and storage
farmer and founder of Arnold Gregory Hospital
on West Avenue, cold storage on Maple Street
which operated for many years in Albion.
n Arnold Root took over Home Farm and op-
in Barre and its grain location is on Sanderson
erated it from 1903 to 1949, when he died. Road in Shelby.
n His sons Pierson and Norman became The farm also has been honored for its work.
the first Root Brothers before splitting in 1960, In 2016, it won the Orleans County Chamber
when they each had enough sons to operate of Commerce’s Agriculture Business of the
independently. Year. In 1993, it was officially named a Century
n Pierson farms until he retired in 1988. He Farm.
leased land to his sons Rob and Scott and his In 30 years, the farm will be eligible for Bi-
orchards to son Dale and continued to help at centennial Farm status.
www.maxpiesfurniture.com
WHERE OUR CUSTOMERS SEND THEIR FRIENDS
EST. 1905 | Family Owned | Bedding | Carpeting | FURNITURE
400 Jackson St. | BATAVIA | 585.343.6280
Real Estate Services
Ask me about the 100% Money Back Guarantee!
D HA
JOSEPH PIRACCI
AR
N
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HO
TEE
100
Licensed Real Estate Salesperson
AN
%
M
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570 East Main Street • Batavia, NY 14020
A
Cell: 716.491.1301
Office: 585.343.6750
quite a few where someone has josephpiracci@howardhanna.com
done a kitchen or a bathroom HowardHanna.com
a few years ago and they have
either moved or they want to
upgrade again and come back
to us for a second time,” said
Bugman.
Bugman said it is job that he Real Estate Services
loves. He said he is happy help- Ask me about the 100% Money Back Guarantee!
ing people create their dream AR
D HA
CONCETTA “CONNIE” BAPTISTE
W
N
NA
HO
homes.
TEE
100
Licensed Real Estate Salesperson, REALTOR
®
AN
%
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“We are very thankful to be
A
570 East Main Street • Batavia, NY 14020
here and still going strong and Cell: 716.380.4800
hopefully we will be here for a Office: 585.343.6750
few more years,” said Bugman Fax: 585.343.8502
ConcettaBaptiste@howardhanna.com
For more information about HowardHanna.com
Modern Home, call (585) 468-
2721 or go online at modern-
homekitchenandbath.com.
Welcome to
Root Farms
time. These displays include
Once Again Nut Butter, Nun-
da Mustard and local syrup.
A New York State
“Century Farm”
The company is also a
strong supporter of its com- Root Brothers Farms began in 1852 when Orpheus Root
purchased the original 129 acre farmstead. A working farm for
munity. Across the street from
over 150 years, Root Farms holds the prestigious recognition of
the store is a 9,000-square- being a New York State “Century Farm.” Today the farm is
foot volunteer fire station that
operated by Robin and Scott Root, who have diversified the
Nunda Lumber helped build, business. Crops now vary from wheat, field corn, sweet corn,
donating discounted building tomatoes, cabbage, soy beans, peppers, pumpkins, melons,
materials to the project. and others. With good management principles and six
For more information,
generations of proud farmers, Root Brothers Farm is honored
to be a Century Farm and to serve you in future.
about Nunda Lumber, call
(585) 486-2521 or visit nunda- 12595 West Lee Rd., Albion • 585-739-5336
lumberandhardware.com.
ROOFING
METAL ROOFS
SIDING
WINDOWS
GUTTER CLEANING
SNOW & ICE REMOVAL FROM ROOFS
77 Years in Business “IT’S WHAT WE DO”
Trusted. Reliable.
Professional.
Richard Wendt, President
RESIDENTIAL • COMMERCIAL • INDUSTRIAL • AGRICULTURAL Fully Insured & Free Estimates
128 Cedar St. Batavia, NY • 585-343-2400 / 585-356-4300
RAHAITZ.COM