The development and use of digital technologies are fundamentally

altering how people live, work, travel, and conduct business, and they are also
reshaping and revolutionizing the tourism industry. The accessibility and
adoption of digital technologies differ between nations, industries,
organizations, and locations. The ensuing opportunities and obstacles produce
an unequal playing field, which is made worse by a widening divide between
conventional micro and small businesses and tech-driven, internationally
connected tourism businesses, which have been commonly characterized by
low-tech business practices. Digital marketing and e-commerce have received a
lot of attention as a strategy for expanding markets, attracting customers, and
establishing brands. All of these technologies may improve market access and
information, expand connectedness, and facilitate financial transactions, but
they are less successful at promoting productivity or innovation in a market
that is growing more and more dynamic.

Information technology has had a big impact on the hotel and tourism
industries over the past 10 years. Cost-cutting, increased operational
effectiveness, improved services, and increased customer happiness have all
been made possible by technology. The businesses and customers will both
benefit from the improved reservation, and guest service, as well as a
communication system. The tourism and hospitality industries have prospered
from the labor substitution of technological labor for expensive human labor.
In addition to lowering labor expenses, this aids in minimizing difficulties with
customer service. The hospitality and tourist industries are greatly impacted by
the internet. A website visit is a customer's initial interaction with your
company. It involves perusing images and testimonials from previous visitors.
Whenever one’s competitors are accomplishing the same thing, it is critical for
a business to properly use online advertising, social media, blogs, and even
online shopping to engage its customers. Computerized technologies make
communication easier between larger hotel organizations with several sites.
Additionally, they facilitate communication among staff members and facilitate
information access, greatly improving the experience for your visitors.
Reservations, housekeeping data, including guest requests can all be
accessible on the same system. Large desktop computers have been mostly
displaced by portable tablets and smartphones. It is useful because a lot of
tourists bring a mobile device with them when they travel. Employing GPS
monitoring, enables hospitality organizations to provide specials, notify
consumers of changes and disruptions to their reservations, and advertise. The
adoption of technology in the hospitality and tourist sectors has an opportunity
to speed up business processes and made travel considerably more pleasant
and effective. Technology benefits big chain hotels, bed and breakfasts, and
other smaller businesses. Everyday life is infused with technology, which has
permeated a wide range of industries, particularly hospitality and hotel
management, throughout daily business processes. Technology is now more
crucial than ever amid the pandemic circumstances and will be essential to the
tourism sector's recovery. The hotel sector may use technology in every
department to enhance the visitor experience, expedite business processes,
control post-covid practices, and improves organizational employee as well as
guest communication. The universe has become a small global village as a
result of technology. Through social media and the Internet, people are linked,
and a simple tap can swiftly transfer information. People's ability to get
information on the places they desire to visit and gain more understanding of
potential additional activities have been boosted by technology.

There are certain risks or threats associated with information technology.

A system that is hosted online may allow some users access to any potentially
confidential information. Such a person might fabricate the data, resulting in
misrepresentation and clientele loss. Additionally, the website's traffic count
might not be as high as anticipated. It results in a significant loss for the
business since it might not be able to achieve enough sales, which lowers its
level of income. The concept that technology has increased unemployment in
the sector is one of its drawbacks. Due to cost-cutting measures and the use of
the internet, many people with jobs as managers, waiters, cooks, and members
of the tourism industry, such as tour guides, were laid off. Due to the internet's
dominance in advertising and marketing, economic growth in these sectors has
also decreased. The advancement of internet technology has also had an
impact on privacy. Individuals have invented new techniques for breaking into
or hacking into the websites of businesses to acquire crucial data. This puts
the business at risk. It is a difficulty, particularly for small and medium-sized
tourist businesses that lack the expertise and understanding necessary for
effective website design. The global success of the hospitality and tourist
industries is largely due to technology. Increased revenue has been an
advantage for nations that have effectively accepted technology in their
operations. This technology has enormous promise. To effectively manage it
and take advantage of its enormous potential, nevertheless, it needs personnel
with extensive understanding and skill of how it functions.