CHAPTER 5

The summary of observations, conclusions, and recommendations obtained

from the respondents for this research study is provided in this chapter. In addition, this

chapter was planned to explore and examine the various impacts of the COVID-19

Pandemic on consumer purchasing habits.

Summary

Demographic Description of the Respondents

With regards to age, two (2) of the respondents were aged 25-29, two (2) of

the respondents were aged 30-34, seven (7) of the respondents were aged 35-39,

thirteen (13) of the respondents were aged 40-44, three (3) of the respondents were

aged 45-49, one (1) of the respondents were aged 50-54, and two (2) of the

respondents were aged 55-59. It is found that the majority of the respondents are 40-44

years age group.

In comparison, male and female respondents are the only ones found in the

sample in relation to gender. Of the thirty (30) respondents, twenty-three (23)

respondents are seventy-six point sixty seven (76.67 %) female compromise, while

seven (7) respondents are male incorporating twenty-three point thirty three three

(23.33% ). It is found that the majority of the respondents are female.

Effects of the pandemic in the consumers buying behavior

 Based from the mentioned thirty (30) respondents, seven (7) male respondents

compromising of twenty three point thirty three percent (23.33%), along with twenty one

(21) female respondents who are incorporated by seventy percent (70%) said that the

they started larger quantities of food supplies at home amid to pandemic. No male

disagreed. However, two (2) female respondents compromising of six point sixty seven

percent (6.67%) disagreed. All in all, twenty-eight (28) out of thirty (30) respondents

answered yes, and only two (2) respondents who answered no.

Respondents were asked if they refrained from planned larger purchases due to

the outbreak of the coronavirus. Based on the thirty (30) respondents listed, seven (7)

male respondents committed thirty-three percent (23.33%) of twenty-three points, along

with twelve (12) female respondents integrated by forty percent (40%) said that they

abstained from preparing greater volumes of food supply at home in the middle of the

pandemic. None of the males objected. Three (11) female voters, however, disagreed

with the thirty-six point sixty-seven percent (36.67 %) agreement. In all, nineteen (19)

out of thirty (30) respondents replied yes, and only two (11) respondents replied no.

Respondents were asked if they consider buying local food supply than

imported one during this pandemic. Based on the thirty (30) respondents listed, seven

(7) male respondents committed thirty-three percent (23.33%) of twenty-three points,

along with twenty-three (23) female respondents integrated by seventy six point sixty

seven percent (76.67%) said that they consider buying local food supply than imported

one during this pandemic . None of the respondents objected. In all, thirty (30) out of

thirty (30) respondents replied yes, no one objected.

 Respondents where as if they have you started to store larger quantities of

medical supplies at home than before. Based from the mentioned thirty (30)

respondents, seven (7) male respondents compromising of twenty three point thirty

three percent (23.33%), along with eighteen (18) female respondents who are

incorporated by sixty percent (60%) said that the they started larger quantities of

medical supplies at home amid to pandemic. No male disagreed. However, five (5)

female respondents compromising of sixteen point sixty seven percent (16.67%)

disagreed. All in all, twenty-five (25) out of thirty (30) respondents answered yes, and

only five (5) respondents who answered no.

Importance of job, financial planning ang personal savings

Based from the mentioned thirty (30) respondents, seven (7) male respondents

compromising of twenty three point thirty three percent (23.33%), along with twenty (20)

female respondents who are incorporated by sixty six point sixty seven (66.67%) said

that the they may lose their job/business.No male answer no. However, three (3)

female respondents compromising of ten percent (10%) disagreed. All in all, twenty-

seven (20) out of thirty (30) respondents answered yes, and only three (3) respondents

who answered no.

Respondents were asked if they financial planning changed due to the outbreak of

the coronavirus. Based from the mentioned thirty (30) respondents, seven (7) male

respondents compromising of twenty three point thirty three percent (23.33%), along

with twenty (21) female respondents who are incorporated by siseventy percent (70%)

said that the their financial planning changed due to the outbreak of the coronavirus

.No male answer no. However, two (2) female respondents compromising of six point
sixty seven percent (6.67%) disagreed. All in all, twenty-eight (28) out of thirty (30)

respondents answered yes, and only two (2) respondents who answered no.

Respondents were asked if their personal savings increased due to the

outbreak of the coronavirus. Based from the mentioned thirty (30) respondents, six (6)

male respondents compromising of twenty percent (20%), along with fortheen (14)

female respondents who are incorporated by forty six point sixty seven (46.67%) said

that the their personal savings increased due to the outbreak of the coronavirus . only

one (1) male answer no incorporated by three point thirty three percent (3.33%).

However, nine(9) female respondents compromising of thirty percent (30%) disagreed.

All in all, twenty (20) out of thirty (30) respondents answered yes, and only ten (10)

respondents who answered no.

Condition of price this time of Pandemic

Respondents were asked if they considering the price while buying this

pandemic. Based from the mentioned thirty (30) respondents, seven (7) male

respondents compromising of twenty three point thirty three percent (23.33%), along

with twenty-three (23) female respondents who are incorporated by seventy six point

sixty seven percent (76.67%) said that the their considering the price while buying this

pandemic. No one answered no. All in all, thirty (30) out of thirty (30) respondents

answered yes, and no one answered no.

Respondents were asked if it is reasonable to raise the price of goods even with

a pandemic. Based from the mentioned thirty (30) respondents, six (6) male

respondents compromising of twenty percent (20%), along with fortheen (14) female
respondents who are incorporated by forty six point sixty seven (46.67%) said that it is

reasonable to raise the price of goods even with a pandemic. Only one (1) male

answer no incorporated by three point thirty three percent (3.33%). However, nine(9)

female respondents compromising of thirty percent (30%) disagreed. All in all, twenty

(20) out of thirty (30) respondents answered yes, and only ten (10) respondents who

answered no.

Evaluation of Shortage this time of pandemic

Respondents were asked if they ever run out of needed products during this

pandemic Based from the mentioned thirty (30) respondents, five (5) male respondents

compromising of sixteen point sixty seven percent (16.67%), along with six (6) female

respondents who are incorporated by twenty percent (20%) said that they ever run out

of needed products during this pandemic. Only two (2) males answer no incorporated

by six point sixty seven percent (6.67%). However, seventeen(17) female respondents

compromising of fifty six point sixty seven percent (56.67%) disagreed. All in all, eleven

(11) out of thirty (30) respondents answered yes, and nineteen (19) respondents who

answered no.

Respondents were asked if their having a hard time finding the foods and

medical supplies that are needed this pandemic. Based from the mentioned thirty (30)

respondents, seven (7) male respondents compromising of twenty three point thirty

three percent (23.33%), along with seven (7) female respondents who are incorporated

by twenty thre point thirty thee (23.33%) said that their having a hard time finding the

foods and medical supplies that are needed this pandemic. No male answer no.

However, sixteen (16) female respondents compromising of fifty three point thirty three
percent (53.33%) disagreed. All in all, forteen (14) out of thirty (30) respondents

answered yes, and sixteen (16) respondents who answered no.

The COVID 19 pandemic affects thebuying preference of the customers

Respondents were asked if their consider going to physical store even though

theirs online grocery store. Based from the mentioned thirty (30) respondents, seven

(7) male respondents compromising of twenty three point thirty three percent (23.33%),

along with twenty one (21) female respondents who are incorporated by seventy

percent (70%) said that their consider going to physical store even though theirs

online grocery store. However, two (2) female respondents compromising of six point

sixty seven percent (6.67%) disagreed. All in all, twenty-eight (28) out of thirty (30)

respondents answered yes, and only two (2) respondents who answered no.

Respondents were asked if their consider theirself as a panic buyer. Based from

the mentioned thirty (30) respondents, four (4) male respondents compromising of

thirteen point thirty three percent (13.33%), along with twelve (12) female respondents

who are incorporated by forty percent (40%) said that their consider theirself as a panic

buyer. Three (3) male respondent comprising of ten percent (10%) disagreed. However,

eleven (11) female respondents compromising of thirty six point sixty seven (36.67%)

disagreed. All in all, sixteen (16) out of thirty (30) respondents answered yes, and

forteen (14) respondents who answered no.

Consumers satisfaction and safety protocols

Respondents were asked if they see their self as a consumer after this

pandemic. Based from the mentioned thirty (30) respondents, seven (7) male
respondents compromising of twenty three point thirty three percent (23.33%), along

with twenty-three (23) female respondents who are incorporated by seventy six point

sixty seven percent (76.67%) said that their self as a consumer after this pandemic. No

one answered no. All in all, thirty (30) out of thirty (30) respondents answered yes, and

no one answered no.

Respondents were asked if they shopping schedule help shoppers to shop

safely. Based from the mentioned thirty (30) respondents, five (5) male respondents

compromising of sixteen point sixty seven percent (16.67%), along with twenty two (22)

female respondents who are incorporated by seventy three point thirty three percent

(73.33%) said that shopping schedule help shoppers to shop safely. Two (2) male

respondent comprising of six point sixty seven percent (6.67%) disagreed. However,

only one (1) female respondent compromising of three point thirty three percent

(36.67%) disagreed . All in all, twenty seven (27) out of thirty (30) respondents

answered yes, and three (3) answered no.

Conclusion

The COVID-19 pandemic has fundamentally changed the world as we know it.

People are living differently, buying differently and in many ways, thinking differently.

Supply chains have been tested. Grocery stores are closing doors. Consumers

across the globe are looking at products and brands through a new lens. Based

on the findings of this study:

1. According to the gathered information many respondents have started to store

larger quantities of food supplies at home than before since the outbreak of the

coronavirus happened.

2. Based from the information collected about the respondents’ perception regarding

the economic consequences of the coronavirus, majority of the respondents believes

that their are posibilities to lose their jobs and business.

3. According to the data gathered about the respondents’ majority of the respondents

refrained from planned larger purchases due to the outbreak of the coronavirus

4. Based from the information collected about the respondents’ many of them hav

changes in the financial changes due to the outbreak of coronavirus.

5. In line with the information collected about the respondents’ perspective majority of

them increased their personal savings due to the outbreak of the coronavirus.

6. From the answers gathered about the respondents’ perception if they consider going

to physical store even though theirs online grocery store, majority of the respondents

believe that going to the physical stores even though theirs online platformsto buy

products.

7. Based from the information gathered about the respondents’ as a customer, would

you consider buying local food supply than imported one during this pandemic , All of

the respondents believe that it can help consumers guaranty to buy local products

thanimported products.
8. According to the data collected about the respondents’ if they considering the price

while buying this pandemic, All the respondents is considering the price before buying.

9. Based from the information collected about the respondents’ if they ever run out of

needed products during this pandemic, majority of the respondents still have their

needed essential and some are not.

10. In relation with the figures gathered about the respondents’ perspective being a

customer after this pandemic, everyone see their self customers after this pandemic.

11. From the gathered information about the respondents’ if they started to store larger

quantities of medical supplies at home than before, majority of the respondents store.

12. According to the results gathered about the respondents’ if they are having a hard

time finding the foods and medical supplies that are needed this pandemic , majority of

the respondents is having a hard time finding essentials but minority doesn’t.

13. According to the results gathered about the respondents’ if shopping schedule help

shoppers to shop safely, majority of the respondents is having a hard time finding

essentials but minority doesn’t.

14. In line with the results gathered about the respondents’ if it is reasonable to raise

the price of goods even with a pandemic, majority of the respondents answered that it

is reasonable to raise price of goods even with pandemic while the minority would dis

agreed with it.

15. According to the results gathered about the respondents’ if they consider their self

as a panic buyer, majority of the respondents don’t consider their self as a panic buyer

but minority admit it.

Recommendations:

1 In this time of pandemic and in the future if another global crisis will afflict, grocery

store entrepreneurs should plan and enforce complex but beneficial safety measures. In

addition, it is important to sanitize not only the environment, workers, and clients, but

also all goods, including products, as many people check whether they want to

purchase it or not.

2. Entrepreneurs in potential grocery stores need to imagine developing an electronic

market, where electronic and wireless are more popular and useful for certain clients. In

addition, these grocery stores should have their own electronic software that shoppers

can use.

3. Market participants should use different but beneficial strategies to sell and run their

companies, such as enforcing security measures, participating in e-commerce,

discounts, free gifts, and deals, which could catch the interest of customers as the

occurrence of the global pandemic makes it impossible to sell physical products.

4. In order to introduce a wide variety of apps and websites that people can use to

browse openly, potential and existing grocery store owners can start working on the

automated development of electronic goods.

5. Food and Medical manufacturers should not limit their production at this time of

pandemic because everyone are seeking for stocks for there own family.
6. Even at this moment of pandemic and even in the future, food and medical factories

need not halt their manufacturing processes if another outbreak strikes again, as they

will actually enforce stringent safety protocols in the workplace to keep the epidemic

from spreading.

7. Future researchers exploring the same issue should also discuss the impacts of this

epidemic on grocery stores or all other stores selling medical and food and not only

restricted to grocery stores.