Summative Assessment#1

Synthesis and Reflection Report

CMN279-141 (Online Version)
Student Name: Anika Manchanda
Instructor Name: Robert Bajko

Email Memo

A memo is used for internal Communication within an organisation about

procedures or o cial business. A memo, unlike an email, is a message sent to a
large group of employees, such as your entire department or the entire company.
Email, among other modes of communication, remains popular in the business
world due to its e ciency and professionalism. Email saves money and paper, and
it is less intrusive than phone calls. In addition to being cost e ective and
personalised, email communication makes it simple to document business
correspondence without taking up valuable o ce space. In the rst ELM module I
also discovered while working under Landal that email may also be utilised as an
e ective marketing tool and to facilitate intero ce communication.

However, the three best practises that I learned from this module were keeping the
email message brief and to the point, writing clearly and lastly maintaining a
professional tone.The very rst key practise helped me in keeping my language as
concise as possible when writing the email and I accomplish this by removing
unnecessary phrases and ller words like “that”. Also I used active voice rather
than passive to make it more clear and engaging. When I had to gather information
on Eidos from Nina I made sure that I used a professional tone by not using
inappropriate slangs, judgemental tone, disrespectful words and made sure that
she takes me seriously.

Concise Writing

Reading long sentences can be exhausting, confusing, or boring. It can be

confusing to readers because it makes it di cult for them to quickly identify the
main point of what you're trying to communicate. After all, they must sift through
the extraneous language to nd the key points of your message. Making readers
do unnecessary work can irritate them, and irritated readers are less receptive to
what you have to say. Concise writing, on the other hand, helps to capture and
hold your reader's attention. It will also be more memorable and leave a lasting
impression on your reader.

In writing, wordiness is a major issue. Wordy writing is di cult for readers to

understand. It is de ned as saying something in more words than necessary.
Therefore the two common issues that occur when writing are Redundancy and
Unnecessary intensi ers. Redundancy is about using multiple words that say the
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same thing and Unnecessary intensi ers are words that increase the strength of
meaning for no reason. When writing the report for Landal I avoided using
redundancy by avoiding phrases like “exactly the same”, “absolutely essential”,
“extremely signi cant” and “very unique”. I also avoided the use of redundant
words and phrases, eg. “due to the fact” or “in order to determine”. Also when
writing the report, my rst draft included o several intensi es which were
unnecessary like “fully” and “completely”. After proofreading my rst draft I
removed these intensi ers to be more concise in my report.

Compare and Contrast

At the end of ELM module 2 we were asked to prepare a report for Landal in which
we analysed the situation at Eidos regarding the issues with the new software
Regency III. As the communicator at Monarchy I had the opportunity to interact
with both the internal and external stakeholder.

However, when interacting with both I had to keep in mind that internal
stakeholders at Monarchy are those who have a direct relationship with the
company where as the external stakeholders at Eidos are anyone who is a ected
in some way by the business’s actions and outcomes and hence when persuading
them my writing style cannot be the same always. When I conducted an audience
analysis with Eidos I payed close attention to what should be included in the
details section. What is relevant and appropriate for an internal audience may not
be relevant and appropriate for an external audience. I did not treat them like a
robot or stranger. In fact when writing to Eidos I started each email with my name
and included a few inviting sentences that helped me set the tone. For example,
“It’s really nice knowing you”. I also made sure to break up my emails to avoid
long, overwhelming paragraphs. I kept descriptions to a minimum whenever
possible so that the busy stakeholder can see that I am making progress and can
get to the most important part of the email sooner. Moreover, my tone was
professional through out and I made sure that our client believes in us to x the
issues and is satis ed.

In contrast, when interacting internally with Monarchy I was way more open about
my opinion and also a little less formal. I didn't really pay much attention to subject
lines and detailed information as I was bit more monotonous with my approach.
For example I made sure that asked relevant and blunt questions about problems
at our side of the company. Being concise and clear about my information was
something I maintained through out, both internally and externally. My tone was
always polite.
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