BUSINESS PLAN

SUBMITTED BY: CHRISTINE T. LORENZANA

 K-CORNER

A KOREAN RESTAURANT

Vision

To provide delicious and authentic Korean foods with a fun atmosphere that will bring customers back
again and again.

Mission

Our mission is to satisfy our customers by serving them an authentic famous Korean dish at reasonable
prices that offers healthy benefits and comfortable environment.

Core Value

 Customer Service
We focused on our customer’s satisfaction, both internal and external. We will ensure that our
customer’s feedback is positive and productive.

 Teamwork
We encourage and support each other to achieve our best at all times in a safe, fun and relaxed
environment.

 Accountability
We take responsibility for our every action and are accountable for the results achieved.

 Relationship
We promote positive and satisfying environment and represent K-Corner positively at all time.

 Continual Improvement
 We constantly re-evaluate our services and actively elicit, listen and act upon information through
our customers feedback for our continuous improvement.to continue promoting innovative practice in
all that we do and are involved with.

Problem

- Just as independent restaurants sometimes carry only the merchandise, they themselves like, Korean
restaurant owners may be tempted to limit their menu so it jibes their personal preferences. This is a bad
idea, as it has strong potential to alienate customers.

Solution

- The solution is to provide the best service to customers so that customers don’t feel left out.

Marketing Plan

Promote K-Corner through social Medias like Instagram and Facebook. You can see the business logo;
customer’s feed backs and the other videos and photo of the restaurant. By the use of social media platform, this
can easily attract customers to visit the store and can also avail products through online. The social media will
help us to update our customers about the K-Corners activities and different updates about the Menu.

Facebook: @k-Corner

Instragram: @KCorner

Email: KCorner@gmail.com

A. Research and Analysis

Target market

Mostly millennial with the aged of twelve to thirty years old and above; Family, group of friends and
couples are perfect for this kind of vibe. Filipinos loved to watch Korean dramas that influenced them to
patronize Korean dished. K-Corner will make sure that the employees will receive the benefits in return of their
skills, efforts and dedications.
 Market size

Competitors

- The competitors of the business are those who sell the same product and services near the place.

Market Share

Market trend

Market trend of korean Restaurant

2021
2022
41%
59%

B. Marketing Strategies

 PRICE

K-Corner’s prices are affordable for all. The prices will range into 161 pesos up to 606 pesos. The prices
are good for 8 servings which mean good for 8 people. However, it is considered prices for the individual or
good for one serving. It will range to 66 pesos up to 142 pesos. The beverages is not included and the add ons.
  PROMOTION

Promoting through social media like Instagram and Facebook. You can see the business logo; customer’s
feed backs and the other videos and photo of the restaurant. By the use of social media platform, it can easily
attract customers to visit our store and can also avail our product through online. Giving of flyers to the valuable
customers so that they can also share to their colleagues. The social media will help the business update our
customers about the K-Corners activities and different updates about the Menu.

 PRODUCT

K-Corner offers different Korean dishes. It comes with delicious and fresh ingredients that will surely love
by our customers. Below are the dishes that complete our Menu.

 Kimchi Fried Rice

 Chicken Ramyeon
 Beef Ramyeon
 Bibimbap
 Kimbap
 Japchae w/ Tofu
 Tofu w/ Stir Fried Kimchi and Pork
 Korean Lettuce Salad
 Kimchi Pancake
 Kimchi Stew
 Beef Bone Soup
 Fish Cake Soup
 Canned Drinks
 PEOPLE

The target customers are mostly millennial with the aged of twelve to thirty years old and above. Family,
group of friends and couples are perfect for this kind of vibe. Filipinos loved to watch Korean dramas that
influenced them to patronize Korean dished. K-Corner will make sure that the employees will receive the
benefits in return of their skills, efforts and dedications.

 PLACE

The restaurant will be located at the famous tourist spot in Santa Rita East, Agoo La Union (Eco-Park).
Customers can find the restaurant at the beach front of Eco-Park. It has a sigh board written our restaurant name
K-Corner.
 Production Plan

INPUTS OUTPUTS

ORGANIZATIONAL CHART

Reinier
Honelyn Estioco Jobelle Santos Kay Valerie Ira Benish
Mangaoang
(owner) (owner) Corpuz (owner) Aragon (owner)
(owner)

Food and
Financial Front Office Logistic
HR Manager Beverage Sales Manager
Director Manager Manager
Director

Kitchen Restaurant Purchase

Accountant HR Assistant Reservaition
Manager Manager Manager

Cashier Executive Chef Maintenance

Head chef Security

Sous Chef Driver

Dishwasher

OPERATION PLAN

K-Corner is open from Monday-Saturday at exactly 9:00 am in the morning and will close at 7:00 in
the evening, following the curfew of Agoo La Union. At K-Corner, owners are also the servers of our
restaurant together with two more employees that can be a help in the kitchen area. Six o’clock in the
morning the staffs are already in the restaurant to prepare the ingredients for the dishes and to arrange the
tables and other furniture to be used.
 Considering that the owners is part already on the day-to-day operations of the restaurant with two
employees that we hired. Overall total of staffs is 7 people. Food and Beverage Director is the one in
charge with the foods and the 1 staff who can help her. The person in charge in the cashier/counterpart and
Liquidation of every end of working times is the Financial Manager. We input the Sales Manager, HR
Manager, Logistic Manager and the 1 staff to be the servers. Every staff has 9 hours shift of time, and each
staff will have a 1-hour break time. At exactly 7:00 pm the restaurant will close and the staff will now
arrange and clean the restaurant. The Financial Manager will also do the liquidation and the inventory is
done every day-to-day operation. Everything will be recorded, so that on the next day, things are organize
to start the new operation. Tuesday and Thursday are the scheduled day of receiving new stocks that
follows the first in and first out method.

Financial Plan

Capital

- The 25% capital will be borrowed at the bank and the 50% is from the owners.

Monthly Expenses

Cost of the Product

- 161 pesos up to 606 pesos. The prices are good for 8 servings which mean good for 8 people.
However, we also considered prices for the individual or good for one serving only. It will range to
66 pesos up to 142 pesos.

Mark up

Selling price

- K-Corner’s prices are affordable for all. The prices will range into 161 pesos up to 606 pesos. The
prices are good for 8 servings which mean good for 8 people. However, we also considered prices
for the individual or good for one serving only. It will range to 66 pesos up to 142 pesos. The
beverages is not included and the add ons.
Social Impact

This kind of business is inline on the Food Industry, aiming to serve authentic and delicious foods that everyone
will want to try. With the growing number of people wanting to try this dishes that is originated in Korea. K-
Corner will at all times demonstrate her commitment to sustainability, both individually and as a firm, by
actively participating in our communities and integrating sustainable business practices wherever possible.
Ensure to be accountable to the highest standards by meeting client’s needs precisely and completely.