GOING DIGITAL

@wisdomsingh
#DigitalatSocialopedia
 Soul
Website
 How to make a website?
✓Use Wordpress vs a fully coded website
✓Its cheap
✓You can change the theme anytime
✓No technical skills required
✓You can manage it alone as well
✓You can get talent easily at a affordable price
 Self-image
SEO

Soul
Website
Search Engine Optimization
 Search Engine Optimization

✓Its free
✓Credible
✓People trust Google more than
themselves
✓Anyone can come up online
✓But it requires hard work
On Page SEO
Off Page SEO
 Mouth
Social Media (WOM)

Self-image
SEO

Soul
Website
 Social Media
✓It's easy
✓Requires consistency
✓Choose your platform wisely
✓No need to be on all platforms
✓Stick to your core aspects
✓Keep sharing no matter whether you have
work or no
✓Create lots of content
Which are the most preferred
platforms in India?
Create lots of organic content
Create lots of organic content
Run Ad campaigns for brand recall and
leads
Run Ad campaigns for brand recall and
leads
Optimize your Linkedin and other
profiles
 Optimize
your LinkedIn
and other
profiles
 Brain
Analytics Mouth
Social Media (WOM)

Self-image
SEO

Soul
Website
Analytics
Google analytics
 Brain
Analytics Mouth
Social Media (WOM)

Self-image
SEO

Soul
Clothes Website
Branding
Consistent Thumbnails on
YouTube
 Brain
Analytics Mouth
Social Media (WOM)

Self-image
SEO

Soul
Clothes Website
Branding

Running Shoes
Adwords
Social Media Explained
 As of the third quarter of 2016,
Facebook has 1.94 billion monthly
active users as on March 2017
 Facebook By the Numbers:
• Facebook was launched in February 2004
• By the end of 2017, Facebook boasted 1.91 mn monthly active users in India
• India ranked number 2 with 191 million users
• 50% of the active users log on to Facebook at any given day
• More than 30 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each month

• About 70% of Facebook users are outside the United States

Source: Facebook.com
 Facebook demographics for India

45 Mn 144 Mn

191 Mn People in India

141
million
mobile
active
users
Top 5 countries by Facebook
 Facebook Age split

19 + 77+ 56+

27+ 44+
Facebook users citywise
Facebook Profile
Facebook Profile
Goto: http://www.facebook.com/pages
Call to
Action
Unlimited Fans
Types of Group
I can see the posts, but I cant comment or participate
Interest based
FACEBOOK ADS
Newsfeed ad
Right hand side ad
Carousel Ads
Facebook Instant Articles
 WHAT IS INSTAGRAM?

• A photos and short video social network that is managed on your smartphone.
• Instagram has better engagement rates than Facebook and Twitter. Also one of the fastest growing networks
with over 400 million active users.

• Give your images a cool look and feel with Instagram filters.

• Create and share videos that are 60 seconds or less in length.

• Great for engaging with a young audience.

• Check out Layout and Hyperlapse.

• Boost your visibility with Instagram ads.

• Covert your account to a Instagram business page.

 PIMP YOUR PROFILE

Name Hashtag

• Tell me what you do • Unique

• Tagline or Emoji? • Add to ‘name or bio’

• Visible in search & follow lists • Memorable & short

Username Bio

• Shorter the better • Key points of your business

• Memorable • Contact information

• Say it, spell it • Emoji - adds feeling

• Same as Twitter and Website • Call to action for the URL

PIMP YOUR PROFILE

URL

• Tell them what it’s for

• A download link
• The destination needs to bemobile
responsive

• Always changing – new events,

blogposts, etc.
TURN ON YOUR NOTIFICATIONS
WHAT’S NEW WITH INSTAGRAM?

Instagram has recently undergone some changes and have added multiple new features to the platform.

• Instagram Business Pages

• Instagram Stories

• Instagram Live

• Disappearing Direct Messages

• Instagram Ads via Facebook

INSTAGRAM VIDEO

Instagram allows you to create and share video up to 60 seconds in length

 INSTAGRAM STORIES

Instagram Stories is essentially Instagram’s version of Snapchat. Quick 10 second videos thatdisappear after 24
© Connector2017
hours.
INSTAGRAM ‘LIVE’

Stream “Live” from your Instagram Account. When you stop your video is gone forever.
INSTAGRAM DIRECT

Create chat groups and proactively engage in conversations

INSTAGRAM ADS
1. You need to have a Facebook ad account to run ads on
Instagram. (This allows you to access the same incredible
granular targeting for Instagram ads that you can for
Facebook ads.)

2. Instagram ads can be placed through Facebook Power

Editor and the Instagram ads API.

3. Instagram ads can be placed in one of three formats:

IMAGE, VIDEO or CAROUSEL (users swipe to see
additional images.)

4. Just like Facebook ads, Instagram ads will be clearly

labeled as 'Sponsored' in the stream.

5. All ads will have a call-to-action (CTA) button below the

image/video.
INSTAGRAM ADS

Instagram Ads allow you place a call to action button to your Image or Video update.
INSTAGRAM’S EXTRA APPS

Instagram Layout – use Layout to create

collages and show pictures side by side.

Hyperlapse - create amazing time lapse

videos with Hyperlapse, using Instagram's in-
house stabilisation.

Boomerang - create captivating mini videos

that loop back and forth.
Make your audience stop
by
Host an Instagram takeover
Host an Instagram takeover
SELFIE IS THE NEW TREND
DRIVING INSTORE TRAFFIC
How to find the right hashtags

https://displaypurposes.com/

https://www.all-hashtag.com/

https://hashtagify.me/hashtag/smm

http://www.tagblender.net/

https://www.hashtagsforlikes.co/
 For the first time in the history of media you can
engage with the world’s professionals in one place

lnkd.in/ad
Achieve your goals from awareness to
engagement to new business
The most effective platform for marketers to
engage professionals
Our digital lives
converge on very
few big
destinations

lnkd.in/ad
The largest global community of professionals

61M 40M
senior-
decision makers
level
influencers

22M
Mass Affluent
562M
professionals are on
10M
opinion leaders
LinkedIn

6M 4M
C-level execs IT decision makers

lnkd.in/ad
Always-on content is vital to influencing decisions

Pieces of content are consumed

before a purchasing decision is made
Source: Zero Moment of Truth Study, Google

lnkd.in/ad
 Engaging the right professionals gets results

1 B2B Content Marketing, 2016 Benchmarks, Content Marketing Institute/MarketingProfs;

2 The State of B2B Digital Marketing, Fall 2015, Demandwave
trust LinkedIn to grow their businesses
 A Professional Mindset Ideal for
News Brands

“Spend Time” “Invest Time”

Personal Networks Professional Networks

Info on friends 1 Career info

Info on personal interests 2 Updates on brands

Entertainment updates 3 Current affairs

4
PULSE INFLUENCERS SLIDESHARE WRITING ON
LINKEDIN
TYPES OF COMPELLING
CONTENT FOR
MEMBERS

28
MEMBERS WANT CONTENT
THAT HELPS THEM MAKE
BETTER DECISIONS
90% OF YOUR CONTENT NEEDS TO EDUCATE
AND INSPIRE AT TOP-OF-FUNNEL

60%

30%

30
1. INDUSTRY NEWS / EVENTS
LAYER ANALYSIS ONTO THE NEWS CYCLE
2. PROFESSIONAL DEVELOPMENT
MAKE YOUR AUDIENCE SMARTER TODAY
3. LEADERSHIP & PRODUCTIVITY
MAKE YOUR AUDIENCE SMARTER OVER TIME
4. INDUSTRY TRENDS
HELP YOUR AUDIENCE UNDERSTAND THE FUTURE
5. PEER EXPERT(S)
DRIVE THOUGHT LEADERSHIP W/ COMPANY EXPERTS
10% OF YOUR CONTENT SHOULD SIT ATTHE
BOTTOM-OF-FUNNEL COLLECTING LEADS

60%

30%

10%

36
6. BRING THE BRAND EXPERIENCE TO LIFE
OFFER USEFUL, RELEVANT, & INSPIRATIONAL EXPERIENCES
TIPS TO OPTIMIZE CONTENT FOR THE
FEED

38
FRAMING FOR THE FEED IS CRITICAL
WE LIVE IN A FEED WORLD
1. CUSTOMIZE IMAGE, HEADLINE & URGENCY
ALL THREE MUST WORK IN CONCERT
2. INVEST IN GREAT IMAGES
CUSTOM IMAGES GENERATE MUCH HIGHER ENGAGEMENT
3. USE A CONSISTENT BRANDIDENTITY
MAKE SURE TO BUILD BRAND MEMORY
4. WRITE (MULTIPLE) HEADLINES
LEARN TO WRITE GREAT HEADLINES
5. LESS CONTENT, MORE TESTING
THE CONTENT ISN’T ALWAYS BAD, SOMETIMES JUST THE FRAMING IS

120% LIFT
6. LESS CONTENT, MORE RECYCLING
DON’T GIVE UP ON YOUR MOST IMPORTANT CONTENT
4 THINGS TO REMEMBER TO BE A BETTER
CONTENT MARKETER

1. ASK ‘WHY WOULD MY AUDIENCE SHARE THIS CONTENT W/

ANOTHER PROFESSIONAL’?

2. OPTIMIZE EACH ELEMENT OF A POST FOR MAXIMUM EFFECT

(IMAGES, TEXT, ETC.)

3. INCLUDE A CLEAR ‘CALL TO ACTION’ TO GET ROI.

4. ABOVE ALL ELSE, ADOPT A TEST & LEARN APPROACH.

Converting India into 280 characters
 #DigitalatSkillopedia
• @wisdomsingh
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
Source: Twitter
In the moment marketing
Interesting Twitter handles
Zomato and Miller Banter
The great battles of brand
M&A Announcements
OREO VS KITKAT
WHAT DO YOU THINK OREO MUST HAVE DONE?
OREO VS KIT KAT
 Free twitter tools
•Twitonomy- www.twitonomy.com
•Tweetbeam - http://tweetbeam.com/
•Trending Volume - http://www.tweetarchivist.com
•http://www.tweetiebyte.com/
0

@djhitesh

@wisdomsingh

/motwanihitesh

9892414313

hitesh.analyst@gmail.com