E-MAILING

HOW TO WRITE
EFFECTIVE E-MAILS
Grup 07:
Rafael Castro Deivy
Perez Peña Max
De la cruz Cristhian
Rojas Chayan, Gerald
Ruiz Coronado Rosmery

Course:
English for business I
 WHAT IS A BUSINESS
EMAIL?
Business email is an As well as sharing Business emails are
essential communication information and updates, typically short, polite, and
tool with employees and business emails can be written with a clear
external organizations, used to market products, purpose. However,
including customers, manage complaints, business emails don't need
subscribers, and support customers, and to be boring.
stakeholders. engage suppliers
 ¿HOW TO WRITE A
BUSINESS EMAIL?
Wiring a great business email involves a little process and a little psychology.

First, you'll need to understand how to format a business email, including a great subject
line, appropriate greeting, body copy, and ending

Your email, it must have value

Your email must have a purpose and state it clearly and quickly

You must work hard to avoid what academics describe as

"standardized, vague, and impersonal realizations of interpersonal
moves"

Personalize your emails and keep them

interesting, or risk losing readers' attention.
BUSINESS
EMAIL
FORMAT Subject Line

{
Formal
greeting

The typical formal

business email format Body copy
has five core parts,
including:

Closing phrase

Signature
BUSINESS EMAIL
GREETINGS
You use a formal email greeting and an appropriate email opening
sentence

The core of your message depends on who you're contacting, what

you want, and why

If you know the person's name, it's polite to start with:

Dear (person's name)

Use their full name, and avoid a title (such as Mr or Mrs), as

these are outdated and could cause offense.
HOW TO The opening sentence should explain who you are, where
you're from, and what you want

START A
BUSINESS For
Example

EMAIL

The decision on how you

start a business email
depends entirely on what
you're trying to say.
 HOW TO END A
BUSINESS EMAIL
As we've explained, every business email should have a point and a purpose, so be clear about what
you want from the reader.

So let's use the example above to But, If there's already an existing relationship
illustrate how this can work in a formal between the two participants, then it's okay to
context. be a less formal. For example:

As you can see this

example maintains
professionalism
without being too
stiff.
HOW TO The formal way to end a business email is by
using one of two options.

FINISH A Yours sincerely Yours faithfully

BUSINESS this is a formal sign-

off if you are
addressing the email
a formal business email
sign-off if you don't
know the name of the

EMAIL to a person and you

know their name
person you're emailing

There are other, less formal but increasingly

popular, business email closings include:

Kind regards
Best regards
Best
Thanks
I look forward to hearing from
 BUSINESS EMAIL WRITING
SAMPLES
Here are some common phrases that can help you write better business emails and some advice on using
HOW TO INTRODUCE
YOUR BUSINESS IN AN
EMAIL
When introducing yourself in
an email, include your name,
job title, and company.
My name is Lawrence
Jones, and I'm the
marketing director at
(insert company name)
them.
Learn how to:
HOW TO SAY SORRY IN HOW DO YOU SAY
A BUSINESS EMAIL THANK YOU IN A
BUSINESS EMAIL
Don't just say thanks; explain
it's best done quickly and
what you're thanking the
cleanly, like tearing off a band-
person for and the impact that
aid.
they have had.
I would like to I'd like to thank you for
apologize for your your amazing work on
recent experiences with the recent project. Your
our company. work has helped us to
save significant amounts
of time and money.
 HOW TO SAY NO HOW TO WRITE A
POLITELY IN A BUSINESS EMAIL WITH
BUSINESS EMAIL ATTACHMENTS

A polite but firm no can Let your reader know that

improve the way you are there's an attachment, what it
perceived. contains, and why it's essential.

Please find attached a

I'm sorry to say that HOW TO SAY I AM copy of the report you
we won't be able to BUSY IN EMAIL have requested. The
accommodate your PDF file is 10MB, so be
request at this time. aware of this before
Don't apologize, but be clear
sharing.
that you don't have time.
Instead, manage expectations
and finish positively

I'm not currently able to

support you with this
project as I'm engaged
in other work. However,
I'll have some capacity
to work with you next
week.
3 BUSINESS
EMAIL
WRITING
EXAMPLES
HOW TO WRITE AN EMAIL TO A COMPANY BUSINESS EMAIL REPLY SAMPLE

Focus on the basics and keep things brief. Be clear if you're interested or not interested. This
will save time (and avoid unwanted future emails).

SAMPLE EMAIL TO CLIENT FOR NEW

BUSINESS

Must show that you have

researched what they do and
understand who they are
THANK YOU!