STRATEGEA 11th March 2022, Friday

BRANDING

Ethical
Leadership
Leading your organization in a healthy way
Presented by : Abhinav
Ankit
Divya
Presented to : Ashok Kumar .
Shruti
Surbhi
Agenda
What we'll present :

• What is an Ethical leadership

• Principles and Characteristics of Ethical leadership

• Rules of conduct for Ethical Leadership

• 4 V's Model

• Examples

• Conclusion
Part I
Defining Ethical leadership
Leadership is a vital management function that helps to direct an organization's resources for improved
efficiency and the achievement of goals
What is Ethical
Leadership?
Ethical leadership is the art of influencing
people and guiding them to make good
decisions rooted in ethical values like fairness,
morals, ethics, trust, honesty, accountability,
equality, mutual respect, and honesty.

Ethical leadership is exhibiting morals and values in a management position.

● Demonstrate character morals and virtue in their work focusing on the needs and rights of their
employees.
● Ethical leadership sets an example for followers and others about the righteousness or injustice of particular
actions.
 Principles and Characteristics
of Ethical Leadership

Ethics are concerned with the kinds of values and morals an individual or society finds desirable or appropriate.
The choices that leaders make and how they respond in a given circumstance are informed and directed by their ethics.
FIVE PRINCIPLES OF ETHICAL LEADERSHIP

• Respect means that a leader listens closely to followers,

is empathic, and is tolerant of opposing points of view.
• Ethical leaders have a deep understanding of each
individual and make decisions pertaining to them that are
beneficial and not harmful to their welfare.
• Ethical leaders make fairness and justice a top priority to
treat all of the team members in an equal manner.
• Leadership is process whereby an individual influences a
group of individuals to achieve a common goal.
• To be a good leader, leaders still have to strike balance
between when to say what.
• Leadership is process whereby an individual influences a
group of individuals to achieve a common goal
Code of Conduct
• A code of conduct is a set of rules outlining the norms, rules, and responsibilities or
proper practices of an individual party or an organization.
Ethical leaders play an imperative part in the effective implementation of task.

Ethical leaders always consider co-workers as supporters in carrying out

tasks and operations.

The leaders associate values and goals, within an understanding of

ethical ideals.

An ethical leader is open to various kinds of opinions, ideas,

viewpoints and creates an atmosphere of dynamic and productive
communication.
4 V’s Model
Leaders, according to this approach, make a difference. Self-awareness and the finding of one's own basic values
are the first steps. Only then would the ethical leader be able to convey his essential principles with others,
thereby connecting himself to society.
Values - Ethical leadership begins with an understanding of and commitment
to the individual core values.

Vision - Vision is the ability to frame one’s actions, activities and functions.

Voice - Claiming one’s voice is the process of articulating the vision to others in
an authentic and convincing way that animates and motivates them to action

Virtue – Individuals and mainly the leaders need to understand that they
become, what they practice.
 01 Procter & Gamble may have spent years being seen as testing the
boundaries of ethics but a decision in 2019 saw them address a
Examples of key gender bias issue that they found across their business. Their
.
campaign which was called, ‘We See Equal ’ helped them to look

Leadership at recruitment in a different way and opened the doors to more

egalitarian hiring practices and championed the inclusion of more
women in senior positions.
https://www.youtube.com/watch?v=QBKEid0yWYk
Achievements Under Ratan Tata The Tata group grew
immensely under the leadership of Ratan Tata. The Tata took
the loose confederation of companies and created a Unified 03 The outdoor clothing company Patagonia which thanks
group which in turn Built an Institution. to its CEO Rose Marcario ard has a strong ethical core.
has fought to defend public lands and has created
• Bold Steps – Retired chief executives not adhering to the
system Patagonia Action Works to help its customers become
It’
Disposed Companies that did not perform involved in environmental and social activism. She has
• Rebuilt Group Culture and Identity Increased shareholding of
Tata sons to 26% also encouraged customers to exchange and repair their
• https://www.youtube.com/watch?v=hVlrfZQT7Ss clothes rather than always buying new ones
https://www.youtube.com/watch?v=dyoIB19vSE4
 Conclusion
Ethics is primarily concerned with the principles, standards,
morals, values, norms and behaviors that are acceptable by the
leaders and other members of the organization. Ethical leaders
should be fair in their dealings with others and should not
discriminate against anybody on any grounds. At the end, we
would like to say, “Management is doings things right, leadership
is doing the right things”.