1 Periodic reports

Used them to communicate performance to clients or a

group of people.
1.1 Google analytics report
It is used by marketers who want to make sense
of data and drive strategic decisions.

1.2 Email marketing report

Emails are often used to educate, nurture, and
1.3 Social media reports convert subscribers to customers down the road.
One great way to track results across these different
social channels is to use DashThis’ social media report

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template and use its pre-set KPIs.

Analytical

3
reports
Marketing
They are business documents that share
dashboards statistics, predictions, and solutions to evaluate
business decisions.

It’s a functional report particularly useful to

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track a campaign and adjust it as it goes.

Short reports

4 They are used to convey information between team

members and departments within the organization.
They are documents with less than
ten pages; they’re usually informal,
use it to Announce new events or
internal changes.

6 Informational reports

Informational reports transmit information from a sector of an

organization to another.
7 Proposal
reports
Proposals are problem-solving reports that include a
project overview, solution, and expected outcome..

9 They coordinate knowledge transfer between different departments

in an organization so all arrive at the same decision
Vertical
reports
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They communicate information to management or
employees supervised by a supervisor or manager.

10 External
reports
Used them to announce an event, product launch, or
Informal reports 11
other happenings. They present information for internal use, use casual
language and are short

12 Long reports
They are used to share in-depth information and they
are usually formal.
13 Formal reports
Used them to provide information to educate, inform,
convince, or drive decisions.