• Communication study is deeply entrenched in the

Scholars emphasized the importance of • Empirical research increased, “accompanied by

oral rhetorical traditions of ancient Rome and
Greece.
• Chinese scholars concentrated on the “problems
of communicating within the vast government
bureaucracy as well as between the government
and the people”
• Ancient eastern scholars focused on information
flow, message fidelity, and quality of information.
communication in organizations. The innovative efforts to develop concepts,
theoretical premises, and philosophical critiques”
primary focus during this time was on
• Organizational communication has evolved
public address, business writing,
dramatically as dialogue between business and
managerial communication, and persuasion.
academic contexts.

(1900 to 1940) (1970 to Present)

The Era of
The era of Era of
4th Century Industrial
Identification Maturity and
Preparation and
Age Innovation
Consolidation

Mid 20th Century (1940 to 1970)

• The focus of organizational communication was Saw the beginnings of business and
on worker productivity, organizational structure, industrial communication, with certain
and overall organizational effectiveness. group and organizational
• Folled focused specifically on message relationships being recognized as
complexity, appropriate channel choice, and important.
worker participation in organizations and
Bernard placed communication at the heart of
every organizational
ARIANA GINETH RUEDA GONZÁLEZ.