PERFORMANCE TASK

General Guidelines: (50 points)

1. Create a strategy canvas using the context of your business model canvas in the earlier performance task.

2. First, identify the main competitor of your business. Then, assign applicable value elements (i.e., quality, price, etc.) to
compare the performance of your proposed business with your main competition. Provide analysis and interpretation.
Refer to Page 2 of the handout for detailed instructions.

3. Then, develop an Eliminate-Reduce-Raise-Create (ERRC) grid to eliminate and reduce non-value adding industry
factors and raise and create value-adding industry factors.

4. Refer to the structured and examples below.

STRATEGY CANVAS
Kandela Drowse

6
HIGH

1
LOW

0
QUALITY PRICE DESIGN SERVICE CUSTOMERS FUNCTION
Figure 1. Strategy canvas: Drowse

KANDELA
A market-available product
that also offers scented
candles in a variety of scents.
DROWSE
By integrating the two dynamic market
conditions, drowse.ph's product focuses on
innovating both traditional music boxes and
aromatic candles.

Analysis:

As seen in the graph, six value aspects compare two companies that offer the same product to the market.
As shown in the graph, both kandela and drowse.ph have the same design rating of 4 because they use the
same types of packaging and styles. However, drowse.ph stands out in the remaining components, with the
exception of customer, since kandela has been in the market since April 2018, and they are evidently well
known to the public. The company's competitive assumption between other competitor canvasses is that
even if we are new to the market, we can keep up with today's trend as long as there are customers who
buy and believe in our product. Strategic planning can be critical to the growth and development of your
firm. When putting your strategy into action, consider using an outline to create the most accurate plan
possible. However, before you begin the process, you should consider the precise nature of what you will
include in your strategic plan. Some of our strategic plans include the following: first, studying the overall
market, second, conducting a SWOT analysis, third, defining your business goals, fourth, identifying and
evaluating your competitors, fifth, addressing the individuals required to achieve goals, and finally, assessing
the financial results.
 ELIMINATE RAISE
Different models Market share in the parcel service market
Market Saturation Quality of the products
Accessibility of the product.
Community engagement in Digital World
Cost cutting.

REDUCE CREATE
Labor costs and Materials cost. Loyalty card and customer’s feedback.
Lower Price Tell a story about the product.
Interesting Fragrance Oil.
Build an interesting product line.
Figure 2. ERRC grid: Drowse