SHEIN ACTIVITY

1. What type of offensive tactic is being used by Shein?

For me I think there are 3 offensive tactic used. The frontal attack, flank
attack and Encirclement attack why? In this case study, shein is a global
online clothing which is similar to Zara and H&M which is the concept is
selling clothing brand. Shein directly attack its competitors by distributing the
same concept of business which is selling clothes. I also declare that flant
attack was also used in this case study because rather than focusing on direct
attack tactics, shein attacks it competitors by their weaknesses which is using
other platforms tactics like using Tiktok, instagram and youtube. This platform
is a big impact to the firms because advertising your product without
consuming more money what I mean is using the ads from this social media
platofrms can save you more money and more reliable. Instead of using big
names like celebrities they used influencers which is more effective
nowadays. Lastly encirclement attack I believe this tactics helps shein to
maintain its popularity. Using this tactics can make you capture more
opportunities and can make you superior on resources.

2. What is the most approriate offensive/ defensive tactic

shein should employ to retain its market.
For me if you already master the offensive tactics I would
choose the defensive tactics. Why? Because to retain your
position you must know how to defend it right? So to retain or
maintain your supremacy I believe use the defensive to tactics to
control or to watch those incoming threats. Shein are already at
the top of the competitions and get what he wants so the final or
remaining job to do is to defend it.