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Start before you’re ready.

Don’t

prepare, begin.

CHAPTER ELEVEN

END PROCRASTINATION

he #5SecondRule is an incredible weapon in the fight against procrastination.

Before we dig into how to use it, we need to define procrastination, what it is,

and what it isn’t. In researching this book, I was shocked when I learned what

causes procrastination. I had it all wrong!

I was also surprised to learn there are two kinds of procrastination: destructive

procrastination, which is when you avoid tasks you need to complete, and

productive procrastination, which is an important part of any creative process.

Let’s start with the good kind.

Productive Procrastination

If you are working on a creative project or an innovative idea, research shows

that procrastination is not only good, but it is also important. The creative process

takes time, so when you set a project aside for a few days or weeks, your mind can

wander. That extra time spent mental wandering gives you the ability to come up

with more creative, “divergent” ideas that enhance your project.

Productive procrastination was a hugely liberating concept for me to learn,

especially while struggling to write this book. Before I learned about productive

procrastination, I beat myself up constantly because I kept feeling burnt out, I had

writer’s block, and I thought it meant I was a bad writer, lazy, or incapable. In truth,

a creative process of this magnitude just took time.

My mind needed breaks and time to wander. It took me seven months longer
than I thought it would to finish and the book is 100 times better for it. If you’re

not getting the results that you want, give the project some time, go focus your

energy somewhere else, and then come back later with fresh eyes.

So, if you are working on a creative project, and you don’t have a fixed deadline,

it’s not procrastination if you let your work sit for a few weeks so you can let you

mind wander. It’s the creative process. Those fresh new ideas you have as you

procrastinate productively will make your work even smarte

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