1. Italiano is a popular restaurant in the vile parle area of Mumbai .

the
lockdown and subsequent is also the main chef of the restaurant decided to
start operation from home and use the app of Zomato and Swiggy to run the
place as a cloud kitchen . the business not the only survived but became a
profitable venture . the recent lifting of restriction as put Mr sharma ina
quandry , should he now re – rent restaurant space at a very expensive rental
value or should he continue to run it as a cloud kitchen . he has approached
you , a marketing consultant for advice on devising a plan of action . what
would you advise ? create a plan of action for the business . create a
communication plan . create a consumer outreach plan .
ANS-
A PLAN OF ACTION FOR BUSINESS -
The business plan will contain his group
early on, list concrete information for every motion, and consist of a timeline.
Mr. Sharma ought to designate assets and establish a observe-up and
dimension technique. consequently, Mr.Sharma must communicate the plan
and maintain it alive.
Create a communique plan -
The communication plan will identify the reason of
the verbal exchange, pick out the target audience, plan and design the
message, and consider the to be had resources. Mr. Sharma need to plan for
boundaries and emergencies, and strategize how he will hook up with the
media and others who can help him unfold the message, with the aid of
creating an motion plan.
Create a patron outreach plan-
In creating a patron outreach plan, Mr. Sharma
will define the enterprise desires and objectives, will pick out the target
purchasers, create, package deal, and distribute the message. That way Mr.
Sharma could have set up an outreach plan and evaluated it.
EXPLAINATION –
How to create a communication plan to promote
your business –
How to create a communication plan to promote your business Develop a
tagline. Create a concise message that describes your business and its unique
value proposition. How to create a communication plan to promote your
business Develop a tagline. Create a concise message that describes your
business and its unique value proposition… Choose target audience. Decide on
the target audience for your communications. How to create a communication
plan to promote your business Develop a tagline. Create a concise message
that describes your business and its unique value proposition…Choose target
audience. Decide on the target audience for your communications. Select
communication channels. How to create a communication plan to promote
your business Develop a tagline. Create a concise message that describes your
business and its unique value proposition. Choose target audience . Decide on
the target audience for your communications.…Select communication
channels. How to create a communication plan to promote your business
Develop a tagline. Create a concise message that describes your business and
its unique value proposition. Choose target audience. Decide on the target
audience for your communications.…Select communication channels. Define
objectives. How to create a communication plan to promote your business
Develop a tagline. Create a concise message that describes your business and
its unique value proposition…Choose target audience. Decide on the target
audience for your communications.…Select communication channels. ..Define
objectives.…Execute your plan.
2.you are the marketing director of football federation of india. Soccer as a
sport althought very interesting is not a popular audience sport in india. How
could you generate consumer interest in football ? create a marketing plan
for making football as a consumer sport using the marketing mix principles .
ANS -
I will start by laying out football marketing goals, key players that will be
participating, targeted messaging and audience in India, and how to maximise
the impact of football content.
EXPLANATION –

The first stage is to create a marketing campaign

strategy. As part of an efficient content marketing plan, I'll start by
laying out football marketing goals, key players that will be
participating, targeted messaging and audience in India, and how to
maximise the impact of football content. Before executing marketing
activities geared to fulfil football goals in India by drawing more fans
and support, I will employ strategic sports marketing, which is an
approach to sports marketing, and collaborate with other
organisations in meticulous preparation. All marketing efforts will be
directed toward where they are now, where they want to go, and
what it will take to get there. In addition, I will promote Indian
football clubs and encourage the public to support them.
A good and clear plan is the very base for a successful
marketing campaign. Will highlight the achievements in the football
sport. And also promote best players innings and their achievements.
By using sports strategy marketing can increase the people's interest
in football with help of other organizations. will make use of social
media platforms to promote football among the audience. Nowadays
people's using social media is increasing, so advertising or promoting
through social media platforms is a good option.
3 . You are the marketing director of the super max thetre chain
.you want to build a footprint for the chain across INDIA . before
the commercial launch of the service you want a better orientation
of consumer expectations .
A ) plan a research programme with clearly defined target group ,
geographics , demographics you shall plan a research project .
B ) create 10 question survey questionnaire .
ANS:
A)Research Program
Demographics will focus on factors such as age, gender, education
level, occupation, and family situation can help you determine what
customers need and what they're willing to spend.
The target population is the entire population, or group, that I am
interested in researching and analysing. A sampling frame is then
drawn from this target population.
China's geographical environment is diverse with snow-capped
mountains, deep river valleys, broad basins, high plateaus, rolling
plains, terraced hills, sandy dunes with many other geographic
features and other landforms present in myriad variations. In
general, the land is high in the west and descends to the east coast.
The eight major geographical regions, which overlap somewhat with
cultural or subcultural (regional culture) areas are The Northeast,
North China Plain, Loess Plateau, Northwest, Lower Yangzi/South
Central China, Maritime South, Southwest and Tibetan Plateaus.
B) 10-question survey questionnaire to ask customers about your
product:
1. How often do you use our products?
2. Which features are most valuable to you?
3. How would you compare our products to our competitors’?
4. What important features are we missing?
5. What are you trying to solve by using our product?
6. What other types of people could find our product useful?
7. How easy is it to use our product?
8. How would you rate the value for money?
9. How likely are you to recommend this product to others?
10. How could we improve our product to better meet your
needs?