Kiana Mitre

The
WIFI
Packers
We keep you connected.
 Jorge
Arellano

Presenting...

GUANAJUATO Most famous for it''s blue

corn tortillas !!!

LOCATED IN MEXICO

Right in the middle of Mexico

6th highest populated mexican nation
 Kiana

Index Mitre

TOPICS:

1. Team CV
2. Weather
3. Prices
4. Stunning Places
5. Important Cities
6. Tourism
7. Gastronomy
8. Special Events
9. Guanajuato Economy
10. SWOT Analysis
11. Digital Nomads and Tourism
12. Demographic
13. Psychographic Behaviors
14. Buyer Persona
15. Action Plan
16. Proposal
App
Idea
Forums
Places
Blog
17. Tools and Channels to Promote Tourism in Guanajuato
18. Conclusions
Kiana Mitre

TEAM CV
Wifi Packers: Dream Team

Jorge Arellano Kiana Mitre Dalila Sebti Jorge Cantu

Position: Monitoring Position: Conducting Position: Defining and Position: General expo
and managing social costumer and market managing brand presentation executive.
media research
Kiana Mitre

Weather
THE BEST TIME OF THE YEAR TO VISIT
GUANAJUATO FOR WARM WEATHER
ACTIVITIES IS FROM LATE APRIL TO
MID JUNE
Jorge Arellano
1 EURO = 26.6 MXN

Electricity,water,cooling and heating(85ft apt)

1500MXN

1 minute prepaid mobile tariff

3MXN

One month 3 dorms apartment outside of

the centre
15500MXN

Prices Unlimited Internet (60bps or more)

650MXN

One month basic food stock

3000-3500MXN
 Kiana Mitre

Teatro Juarez
The city's Opera House

Stunning The Basilica of Our

Lady of Guanajuato

Places The largest building in

Guanajuato located in
picturesque Peace Square

The Mummies of
Guanajuato
One of the cities most
popular attractions and a
cultural phenomena
Kiana Mitre

Important
Cities
LEÓN (LARGEST CITY IN
GUANAJUATO, MEXICO)
IRAPUATO
CELAYA
SALAMANCA
SILAO
SAN FRANCISCO DEL RINCÓN
VALLE DE SANTIAGO
SAN MIGUEL DE ALLENDE
GUANAJUATO (CAPITAL)
CORTAZAR
Dalila Sebti

Tourism
GUANAJUATO: FAMOUS FOR IT'S
UNIQUE ATMOSPHERE AND
COLORFUL HOUSES NESTLING IN THE
MOUNTAINS

Offers
Mines
Theatres
Alleys
Small animated markets
 Dalila Sebti

Gastronomy
GREAT VARIETY OF FLAVORS DUE TO COMBINATION OF
LOCAL AND SPANISH CULTURE

Traditional Meals: Street Food:

Enchiladas Guacamayas
Pork legs Garambullo Ice Cream
Caya de Celaya High Gastronomic Food Barbacoa Tacos
Delights:
Marsala con Acento
La cocinoteca
Áperi
 Dalila Sebti

GUANAJUATO HOSTS A LARGE

Special
NUMBER OF ARTISTIC, CULTURAL
AND SPORTING EVENTS
Guanajuato Sí Sabe (food festival)

Events The Rally de Mexico (FIA World Rally

Championship)
Guanajuato International Film Festival
 Jorge
Arellano Population 6166934
EA population 2800508
Guanajuato Unemployment rate 5.61%
Labor informality 55.5%
Economy International sales $11.2B
International purchases $9.87B
FDI $1.02B
Contribution national GDP 4.2%

Agriculture Automotive Tourism

SWOT Dalila Sebti

Analysis
Strengths Weaknesses Opportunities Threats
A diversity of The state can be Job and Climate change
landscapes dangerous volunteering Lack of security
Affordable prices Corrupt police opportunities High crime rate
Unesco World officers Tourist flows

Tourism Heritage Mass tourism related to

City Defective roads, natural
Diversity of risk to road resources, as
touristic safety well as to
infrastractures
artisanal and

artistic
productions

SWOT Dalila Sebti

Analysis
Strengths Weaknesses Opportunities Threats
Very good climate Traveling as a New tourism
(end of the year) woman carries a market is
Easy access to significant risk, promoted by the
transportation as cases of sexual state.
Access to harassment or Cultural
education assault have been expressions and
Important events reported it's municipalities
and festivals Exposed to will be promoted
Leisure offers various natural in national and

disasters: international
hurricanes, events
earthquakes,flood Working tours of
s, etc. Texas, Arizona

and California

 Jorge
Tourism in Guanajuato per year Arellano
Thousands
1,000 953

818
863
Digital
767
750
698 Nomads and
Tourism
500
Promotion &
advertaising
Local services Attractions Night life
250

0
2016 2017 2018 2019 2020 year
Jorge Arellano
Facts:
1.Metropolitan
Big city
citizen
Daily routine

2. 30-50 years 4. No kids or

Professional family plans
Mature Single/couple
men/women travelers

Demographic
Nomadic
lifestyle, no
3. Usual links
Travelers
Vocational
traveler
Cultural
adaptation
Jorge Cantu

Psychographic Behaviours
CAPABILITIES: DETERMINATION
AUTONOMY having time for your
Choosing and self will make you
making your determine precise
own plans
goals
ACCLIMATING TO LIKE-MINDED
NEW PEOPLE
ENVIRONMENTS Independent travel
Adapting to new will provide you to
circumstances and ways of meet new people
living
Kiana Mitre

Buyer Persona
Kiana Mitre

Buyer Persona
Kiana Mitre

Buyer Persona
ACTION PLAN

Jorge Cantu
WIFI PACKERS

PROPOSAL

Kiana Mitre
 Kiana Mitre

WIFI PACKERS APP

App A space where digital nomads can connect and share
experiences.
 Kiana Mitre
Idea:
Forums

Personal Blog Social Media

Experiences Photos
Recommendations Videos
Reviews Comments

Jorge Arellano
 Kiana Mitre

Places
Kiana Mitre

Blog

 Tools and channels to

promote tourism in
Guanajuato

Kiana Mitre

CARRYING OUT WORKING TOURS OF TEXAS, ARIZONA AND CALIFORNIA

THE STATE OF GUANAJUATO PROMOTES NEW TOURISM MARKET
OPPORTUNITIES AMONG THE MIGRANT COMMUNITY OF MEXICAN ORIGIN
THAT RESIDES IN TEXAS AND CALIFORNIA.
THE CULTURAL EXPRESSIONS OF GUANAJUATO AND ITS MUNICIPALITIES
WILL BE PROMOTED IN NATIONAL AND INTERNATIONAL EVENTS.

 Jorge Arellano

CONCLUSIONS:
Regional tourism office should be in charge of promoting and providing
information to new travelers
Regional offices from different sectors may work together to supply
visitors with enough offers that may attend their needs
National campaigns should be held to promote different places from the
country overseas to new visitors
Aspects as security, accommodation, and nightlife activities are the
principal aspects reviewed by young travelers.