North South University

School of Business & Economics

Project Title: Akij Group

Course Title: Introduction to Management
Course Code: MGT 210 (Section#24)

Prepared for:

………………………………
Lecturer, Department of Management
North South University

Prepared by:

Name ID
………………….. …………………..
………………….. …………………..
………………….. …………………..
………………….. …………………..

Date of Submission: … … …
Akij Group
Table of Contents
Acknowledgement:....................................................................................................................4
Executive Summary:..................................................................................................................5
Introduction:...............................................................................................................................6
Missions, Vision & Objectives:..................................................................................................6
COMPANY PRODUCTS:.........................................................................................................7
Organizational Culture:..............................................................................................................9
Competitors Analysis:................................................................................................................9
SWOT Analysis:.......................................................................................................................11
THE BCG Matrix of AFBL:....................................................................................................13
Porter's Five Forces of Akij Food & Beverages (AFBL):........................................................14
Corporate Level Strategy:........................................................................................................16
Competitive Strategy:...............................................................................................................17
Corporate Social Responsibilities (CSR) of Akij Group:........................................................18
Environmental Analysis:..........................................................................................................19
Conclusion:..............................................................................................................................20
Acknowledgement:

At first, we want to thank to the Almighty Allah. It is our great pleasure and honour to
express our heartiest gratitude and deep sense of obligation to our course instructor
………………….. for his keen interest, skilful guidance, enlightened views, unfailing
patience, master advice, inspiring attitude, and valuable suggestions for the accomplishment
of present study. In fact, it was not possible to bring this work to fruitful conclusion without
our day and night persuasive and sincere efforts.

We are grateful to those who have directly and indirectly contributed towards the preparation
of this assignment especially the team.

We would also like to thanks, …………… . (Sales man of Akij Food & Beverage).
Executive Summary:

Akij Group is one of the biggest conglomerates in Bangladesh. The legacy of AKIJ GROUP
is over half a century old and over Akij Group had its beginning by Entrepreneur, founder and
lifetime Chairman Late Mr. Sheikh Akij Uddin. He initiated the business in 1940s.
The report is set up on Akij gathering and ventures yet for the most part center around drink.
Akij refreshment has an extensive product offering like mineral, caffeinated drinks, diverse
kinds of juices different sorts of icy beverages and their most recent expansion is drain. In
addition, Akij has particular and talented HR to run diverse key to catch substantial number
of offer. Akij Food and Beverage sort out various and existing limited time exercises to keep
up their present piece of the overall industry and catch other offers. For this situation Akij
Food and Beverage got additional offices since it is performed under the shadow of Akij
Group which is one of the greatest gatherings of Bangladesh.
The Report is containing Company Products, Organizational Culture, SWOT, BCG Matrix,
Porter's 5 powers, CSR, Conclusion and so on. In this report we apply corporate level
strategy and competitive strategy.
Introduction:
Akij Group's incessant effort with dynamic administration and they have various backings
from their customers to drove the Group in expanding its business exercises. In the second
stage, the Group went into assembling high quality cigarettes which was famously known as
biris. This area gave a genuine lift to the income winning of the Group and additionally
making a considerable commitment to government exchequer. With the progression of time,
the Group embraced new pursuits and now there are 15 units of ventures under its umbrella
like cigarettes, carefully assembled cigarettes, pharmaceutical, hardboard, materials, printing
and bundling, calfskin handling and land business are in task. With its different kinds of
ventures Akij has made openings for work for in excess of 302000 individuals in different
classes.
Presently the Group has plans for setting up more undertakings. The ventures are as of now in
pipeline. Furthermore, outside speculators have demonstrated distinct fascination in joining
with this organization for joint endeavors.
Akij Group is likewise engaged with CSR (Corporate Social Responsibilities) exercises. The
Group has been working a sizeable halfway house complimentary in locale town. This is
arranged in Turag, Dhaka. The Group has additionally obtained an advanced mother and
youngster’s doctor's facility already claimed by Save the Children (UK). The healing facility
is being worked as a non-productive worry by Ad-Din Welfare Trust.

Missions, Vision & Objectives:

Mission: The brand slogan of Akij group is “Reaching escalating heights in Bangladesh
and beyond.” It actually states the company’s core mission. The mission of Akij group is to
be the market leader through their best effort suitable & competitive marketing strategy and
consumers support.

Vision: Akij amass centers around being the best in all areas. Any organization's vision is
really the fantasy to which the organization endeavors to achieve where it might end up
conceivable or not. As indicated by life time director Late Mr. Sheik Akij Uddin with respect
to Akij gathering, "We will make and present those amazing items in the market that we
ourselves and our family will dependably utilize, we won't simply deliver items for the
buyers in the market and let our family expend other remote items."

Objectives: The objective of Akij Group is to provide the quality products and services
in such a form that the customers demand.
COMPANY PRODUCTS:

Akij
Cement
Particle Jute
Board Products

Company
Textile Products Tobacco

Match Beverage

Akij Group produces a bundle of products in their different units. These products are one of
the best-selling products in Bangladesh. They are descripted below-

Akij Cement: Cement products of ‘Akij Group’ are produced by ‘Akij Cement Company
Ltd.’. It was established in 2002. This company has Portland cement, Portland Composite
cement. From handmade cement to the world’s latest VRM technology, they have observed
that positive and responsible attitude towards product manufacturing is the main impulsion of
protecting consumer right. Akij Cement Company Ltd. is slowly going ahead giving its
innumerable consumers a message that compromise would never be a word.

Jute products: AKIJ JUTE MILLS LTD. a unit of Akij Food & Beverage Ltd. is a 100%
export-oriented Jute Yarn Industry catering to the need to carpet manufacturers and other end
users of jute yarn all over the world. ‘Akij Jute Mills Ltd.' is one of the organizations of Akij
gathering. The principle items are string, rope, jute sacks and so on. Every one of them are
produced using jute. The plant has yearly generation limit of 90 thousand metric ton of jute
yarn and 5 million pcs. In respect of production the mill is one of the largest in Bangladesh
producing about 20,000 Metric Tons of Jute yarn annually. The mill is creating jobs to over
3,000 people most of them are destitute females of the locality.
Tobacco: Tobacco production of ‘Akij Group’ is done by the ‘Akij Tobacco Company Ltd’.
It was established in 1960. The products of this company are Akij Biri, Akij King. Currently,
Dhaka Tobacco industries produce eight brands of cigarettes. These are Navy, Legend White,
Five Star, Red & White, K2, Surma and Diamond. One hundred million of the Navy brand
are exported quality and are sold in Dubai.

Match: ‘Akij Match Factory Ltd’ is the producer company of akij match. It was established
in 1992. It is a fully automatic match factory which produces 100% Carburized high-quality
safety matches. The quality is very strictly controlled. At every stage, nonstandard products
(wood layers or sticks) are rejected. However, these are not wasted. The sticks, wood layers
and any other scrap wood goes to be recycled in AKIJ Particle and Hardboard Mills.

Beverage: Refreshment results of ‘Akij Group’ are produced by 'Akij Food and Beverage
Ltd'. It was set up in 2006. Magic, Lemu, Frutika are a portion of thetion results of this
organization. Immediately after the introduction of the brand it became very popular among
its consumer because of the high quality and intensive distribution in every nook and corner
of the country. Most of their Raw materials come from various foreign countries. The quality
is very strictly controlled. At every stage, non-standard products are rejected.

Textile: Textile products of ‘Akij Group’ are produced by ‘Akij Textile Mills Ltd’/ It was
established in 1995. The main product of this company is cotton yarn. Akij Textile Mills
Limited (ATML) is called sister concern of Akij Food & Beverage Ltd. Akij Textile has been
operating its business by supplying excellent quality Yarn primarily in the export market.
From the process of bale breaking to the packaging of yarn, everything is done with
automation & state -of – the -art- technology. Quality is of utmost significance and is
therefore very carefully controlled.

Particle Board: Molecule board items are created by 'Akij Particle Board Mills'. It was
built up in 1996. Molecule and hardboard items are the fundamental results of this
organization. Akij Particle Board is a Timber substitute three-layer board made of wood
chips. The objective is to produce and supply international standard Particle board to meet the
demand of Architect, Interior Designers & Furniture Manufacturers in the country. Akij
Particle & Hard Board Mills Ltd. maintaining quality and better service to satisfy their valued
customers and users.

Organizational Culture:
 Outcome
Orientation

Organizational
Culture

Stability Aggressiveness

Outcome Orientation: As indicated by the working society of Bangladesh, Akij aggregate

has result introduction hierarchical culture where their supervisors center around results or
results as opposed to how these results are accomplished.
Stability: Due to maintain their reputation, the managers of Akij group follow stability
culture. Here they try to maintain their status quo.
Aggressiveness: Due to outcome orientation there is a competition among the employees of
Akij group. They are aggressive in their nature rather than cooperative.

Competitors Analysis:
Akij gathering of enterprises is thought to be one of most significant and matured ventures
which are as yet performing with incredible achievement and flourishing. It was over fifty
years back the organization rose into the market, and it was as little time jute dealers. From
that point forward the organization has just developed. Presently it has 27 organizations in
various ventures like materials, earthenware production, transport, securities, concrete,
tobacco and cigarettes, covering and completed calfskin, sustenance and drink, cotton yarn,
jute yarn, coordinate, CNG, ink, IT and PC, toiletries and so on. It has business in relatively
every area conceivable. So, it has a ton of contenders as well. Contender investigation
assumes a critical part in forming the showcasing systems. At whatever point a business does
well new brand develops at that area. That is the thing that has happened to an organization
like Akij gathering. It has such huge numbers of contenders.

In the Tobacco and Cigarettes sector, Akij group has- Akij Biri, Akij Zarda etc.
products. Biggest competitors of Akij biri are British American Tobacco (B & H, Gold Leaf,
Pall Mall, Star, Derby, Capstan, Hollywood, Pilot, Marlboro, Sheikh, Navy etc. Akij Biri is at
the 18th position among the cigarettes companies. Other competitors have huge market
capture and demand in city and rural areas where Akij group has only in rural areas. They are
trying to develop their market strategy nowadays. But it is serving its target market pretty
well. IN Zarda (flavored chewing tobacco) industry, the competitors are Baba, Bharat, Gopal,
Hakimpuri, Veeja pat etc.

The cement sector is also very competitive. There are lots of competitors in this sector
such as Premium cement, Shah cement, Holcim, seven Horse cement, Unique cement,
Confidence cement, Fresh cement, seven Circle cements, Aramit cement etc. (these
companies have export permits). IN the market strategy well known other companies’
products are now in high demand. Akij cement & Sonar Bangla cement is not doing as good
as its competitors. It has only 3% of market share. Akij Cement Company Ltd. Going ahead
in slow process but maintaining quality products.

Aj-Haj securities, Adil securities are some competitors in the Corporate Share Broker
Business. Recently this whole sector is going under recession.

In Real Estate Business there is lot of competitors. Some well-known companies in this
sector are Assure Builders Ltd. Asset Builders Ltd, ABC Builders Ltd, Partex Builders etc.
This sector is going under recession these days.

Material industry is a major industry in Bangladesh. Akij assemble has their own textile

mills and cotton yarn mill. Akij group is doing well in this sector. They have 4% share
in this market Akij Textile is supplying excellent quality in the export market then the other
competitors. The automation & technology make an advantage in their competitor’s market.

Akij group entered the Food and Beverage sector in 2006. Nourishment business is a
major and aggressive business. In this part Akij aggregate have numerous items like Mojo,
Lemu, Frutika, spa, speed, wild mix, shake mango drain, different sorts of dairy items snacks
and so forth. Their rivals are-RC, PRAN, SEZAN, TIGER, COCACOLA, PEPSI,
MERIDIAN, BOMBAY SWEETS and so on. They have no less than 40 %( BEVERAGE and
FOOD) piece of the overall industry.

In dairy products the main competitors are aarong & milk vita. Pran is a big competitor
of Akij Food and Beverage Ltd (AFBL). Also, Aarong milk vita and Acme and ACI group is

fighting with one another for grabbing more market share.

SWOT Analysis:

Strength
 Strong brand name
 Unique promotional
activities
 Large market share

Opportunities
 Removal of international
trade barriers.
 Increasing youth
generation
 Huge profitability scope
in Bangladesh-market
generation.
Strengths

 Strong brand name: Akij Group which has started its journey since 1940 has built a
strong reputation for itself. This reputation has helped them build a strong brand
name. It is a well recognize company and all its products has strong brand name.
 Unique promotional activities: As a local company it inspires its customers to buy
their products instead of the foreign products who are their main competitor.
 Large market share: Their yearly turnover shows that they have a large market
share. Their strong brand name and unique promotional has helped them become one
of the biggest companies in the country.

Weaknesses

 Poor HR and R&D department: The companies HR department is failing to recruit

quality employees. Their R&D department is also failing to create innovative and
quality products.
 Less organized distribution: Their distribution process is less organized and it is
failing them to increase sales.

Opportunities

 Removal of international trade barriers: The removal of trade barriers in few

sectors has created a huge opportunity for the company to go abroad and become
bigger.
 Increasing youth generation: At present time youth generation increasing day by
day. Young generation likes beverage products. It’s a big opportunity for Akij Group.
 Huge profitability scope in Bangladesh market: The population of Bangladesh is
growing rapidly. For this growing population there is a huge profitability scope in
Bangladesh market.

Threats
 Government law and regulation: As per new budget government has impost
additional tax in lot of sectors. This is hampering the growth of the company.
 Sudden terrorist attack: The sudden terrorist attacks in Bangladesh has unmotivated
the foreign buyers which has hampered the export quantity specially jute and textile
products.
 Too much competition: In light of the populace development of Bangladesh heaps of
organizations are attempting overwhelm in the market. Therefore, Akij bunch is
confronting an excessive number of rivalries from the nearby organizations and
additionally the outside organizations.
THE BCG Matrix of AFBL:
Question
Star
Mark
Mojo Farmfresh
Speed Spa

Cash Cow Dogs

Akij Biri Akij zarda
Akij Cement Jute

STARS- A product whose market share is high and market growth rate is also high. AFBL’s
star products are mojo, and speed. Speed has 22% market share in energy drink beverage. It is
the highest market share of beverage in akij products. Mojo has 7% market share in cola
beverage, and Clemon has 13% market share in lemon flavor beverage.
Akij Food & Beverage investing on these particular products, because from these particular
products they are earning more profit than other products and also its consumers are
increasing day by day.

Cash Cow- Cash cows are the leaders in the marketplace and generate more cash than they
consume. In easy words; a product whose market share is high but market growth rate is low.
AFBL’s cash cow products are Akij biri, Akij cement. AFBL’s cash cow products are Lemu,
Frutika, Akij biri, Akij cement. Frutika has 30% of the share in juice market, Akij biri has 9%
share in the tobacco market and Akij cement has 2% of the share in the cement market.
Akij Group is earning more revenue from these products, but because of the strong
competitors’ products they are also losing consumers. So, if they want to make market growth
rate of these particular products, then they have to increase their products quality. And also,
they have to bring some changes in their marketing strategy.

Question Mark- These parts of a business have high growth prospects but a low market
share. They are consuming a lot of cash but are bringing little in return. AFBL’s Question
Mark products are Farm fresh, Spa. AFBL’s Question Mark products are Farm fresh, Spa.
Farm fresh has 8% of the share and spa has 11% of the share.
These products consumers are increasing rapidly, but these products are bringing less profit.
Akij Group should try to reduce their cost in products making, but they also need make sure
that those products qualities can’t be compromised.
Dogs- A product whose market share is low and market growth rate is also low. AFBL’s dogs
are Akij zarda, Jute. These particular products are losing consumers and also bringing very
low profit in return. If these goes like this, then maybe company will face bigger lose in
future. I think Akij Group should try to improve these products or they can just disband them
before it’s too late.

Porter's Five Forces of Akij Food & Beverages

(AFBL):
Threats of Entrance
AFBL experiences the HIGH force of the threat of new entrants. This component of Porter’s
Five Forces analysis model indicates the effect and possibility of new competitors entering
the market. In AFBL’s case, new entrants exert a high force based on the following external
factors:
 High capital requirements (Weak force)
 High cost of brand development (weak force)
 Capacity of potential new entrants (strong force)
Establishing a business to compete against firms like AFBL requires relatively low
capitalization. Also, it is considerable less costly to develop a strong brand to compete against
large firms like AFBL. These factors make new entrants Strong. There are large firms with
the financial capacity to enter the market and impact AFBL. Partex Group has already done
so through products like RC Cola, RC Orange, RC Lemon. These examples show that there
are large companies that have potential to directly compete against AFBL. Thus, the threat of
new entry is high. This part of the Five Forces analysis shows that AFBL must maintain its
competitive advantage through innovation and marketing to remain strong against new
entrants.

Threat of Substitutes

AFBL’s products are fast moving consumer goods. So, the threat of substitution is high in
affecting AFBL’s business. This component of Porter’s Five Forces analysis model
determines the strength of substitute products in attracting customers. In AFBL’s case,
substitutes exert a strong force based on the following external factors:
1. High availability of substitutes (strong force)

2. High performance of substitutes (strong force)

Substitutes to AFBL’s products are readily available in the market. For example, people can
easily consume ‘Coca-Cola’ instead of ‘Mojo’ to get refreshment. Moreover, these substitutes
perform almost equally. Consumers buy according to their preference & taste. Thus,
substitution has a strong force in impacting AFBL’s business. This part of the Five Forces
analysis shows that AFBL needs to prioritize the threat of substitution in business processes

The Bargaining Power of Buyers

The bargaining power of buyers is strong in affecting AFBL’s business. This component of
Porter’s Five Forces analysis model determines how buyers impact businesses. In AFBL’s
case, buyers’ strong power is based on the following external factors:

1. Low switching cost (strong force)

2. Large size of individual buyers (weak force)
It is easy for customers to change brands, thereby making them powerful in compelling
companies like AFBL to ensure customer satisfaction. On the other hand, each buyer’s
purchase is small compared to AFBL’s total revenues. This condition makes customers weak
at the individual level. However, because it is easy to shift from AFBL to other brands, buyers
still exert a strong force. Thus, this part of the Five Forces analysis shows that AFBL must
include the bargaining power of buyers or customers as one of the most significant variables
in developing strategies.

The Bargaining Power of Suppliers

AFBL experiences the weak force of the bargaining power of suppliers. This assessment of
how easy it is for suppliers to drive up prices. This is driven by the: number of suppliers of
each essential input; uniqueness of their product or service; relative size and strength of the
supplier; and cost of switching from one supplier to another. In AFBL’s case, suppliers have a
weak bargaining power based on the following external factors:
1. High number of suppliers (weak force)
2. High overall supply (weak force)
The main ingredients for soft drink include carbonated water, phosphoric acid, sweetener, and
caffeine. The suppliers are not concentrated or differentiated. After all they have huge
suppliers. This condition makes individual suppliers weak in imposing their demands on
firms like AFBL. In relation, there is a high level of supply for most Ingredients of AFBL
products. Akij Beverage is likely a large customer of any supplier. Thus, this part of the Five
Forces analysis shows that AFBL does not need to prioritize the bargaining power of
suppliers in developing strategies for innovation and industry leadership.

Current Rivalry

AFBL faces the strong force of competitive rivalry or competition. The main driver is the
number and capability of competitors in the Market. Many competitors, offering
undifferentiated products and services, will reduce market attractiveness. In AFBL’s case, this
influence is based on the following external factors:

1. High aggressiveness of firms (strong force)

2. Low switching cost (strong force)

Brands like Transcom Beverage Ltd (exclusive distributor OF PepsiCo) and Pran Dairy
(Coca-Cola) are its competitors, and others Like Partex beverages aggressively compete with
AFBL’s products. Such aggressiveness is observable in rapid innovation, aggressive
advertising, and imitation. On the other hand, switching cost is low, which means that it is
easy for customers to switch from AFBL’s products to other brands, thereby making
competition even tougher. Thus, this part of the Five Forces analysis shows that competitive
rivalry is among the most significant considerations in AFBL’s strategic formulation.

Corporate Level Strategy:

 Vertical Integration:

Vertical integration is a strategy used by a company to gain control over its suppliers
or distributors in order to increase the firm’s power in the marketplace, reduce
transaction costs and secure supplies or distribution channels.

 Forward integration this integration of a business that is closer to final

consumers.
 Backward integration here the acquisition is operates earlier in the supply chain.

 Akij group is following Backward Vertical Integration because it is an own-

supplier. It has own industries where products are made. Some of these companies are
Akij Jute Mills ltd, Akij Ceramics ltd, Akij Cement Ready Mix Concrete etc.
Competitive Strategy:

Cost
Leadership Differentiation

Low-Cost Diffrentiation
Focus Focus

 Cost Leadership Strategy: The intention behind a cost leadership strategy is to be a

lower cost producer in comparison to my competitors. There are two traditional
options for businesses to increase profits. These are decreasing costs or increasing
sales. The idea behind this strategy is to be the cheapest provider of a good or service
and making it difficult for my competitors to compete with me.

 Differentiation: In a differentiation strategy a firm seeks to be unique in its industry

along some dimensions that are largely valued by consumers. It selects one or more
quality’s that many consumers in an industry perceive as important, and uniquely
positions it to meet those needs. A successful differentiation strategy has the potential
to lower price sensitivity and better brand loyalty from customers.

 Low Cost Focus: The Low-Cost focus strategy is similar to the cost leadership
strategy except that it focuses on a small or niche market. Instead of marketing a
product to the entire population it is marketed to a particular segment of the
population. In easy words, in cost focus a firm seeks a cost advantage in its target
segment. For example, an electronics store might focus its market on a single town; its
goal would then be the cheapest in the town but not necessarily the cheapest overall.

 Differentiation Focus: The differentiation strategy, like the low-cost focus strategy,
also focuses on a specific subset of the market. But instead of marketing a product or
service as the cheapest, it's marketed as being unique in some way. In other words, in
differentiation focus a firm seeks differentiation in its target segment.
  Akij Group is using Cost Leadership Strategy. Akij Group is seeking to attain the
lowest level total overall costs relative to other industry competitors. They always
tried to decrease their production costs. Akij Cement Company ltd is trying decreasing
their cement price comparison to their biggest competitor Crown in industry. Akij
Group is their own supplier, so it’s easy for them to lower the resource price to make
the products. This is why they don’t have to expend extra cost to their supplier. So,
costs of products are less than their competitors and that’s why they can sell their
products in a cheapest price comparison to the competitors without compromising
their products quality.

Corporate Social Responsibilities (CSR) of Akij

Group:
Organizations' most essential duty to satisfy the desires of their Stakeholders Also, constantly
enhance our social, natural and monetary execution while guaranteeing the manageability and
operational accomplishment of the nation. The Corporate Social Responsibility (CSR)
approach is organizations' fundamental managing standard in this issue. The possibility of
corporate social obligation is by and large broadly advanced everywhere throughout the
world and as it should be. To empower privately owned businesses into CSR endeavors, the
administration had prior affirmed impose exclusion office at the rate of 10 percent on part of
the corporate pay to be spent as CSR. Akij Group is additionally engaged with socio-social
exercises and they are –
 In different locations around Bangladesh, they are planting trees for green
Bangladesh.

 The Group has been operating a sizeable orphanage free of charge in district town
name as Ad-dinShishu Kishore Niketan.

 The Group has additionally gained a cutting-edge mother and youngsters healing
facility beforehand possessed by Save the Children (UK). The healing center is being
worked as a non-gainful worry by Ad-Din Welfare Trust

 Akij Group has sped up its corporate philanthropic efforts by expanding Ad-Din
Hospital to provide "low-cost, yet standard" health services to the growing urban
population. The corporate giant that has three hospitals in operation will set up three
more outlets this year: two in Dhaka and a third in Khulna

 To ensure women’s empowerment and education they established Ad-Din Women’s

Medical College and Ad-Din Women’s Institute of Health Technology, Sakina Girls’
High School. They have also established AKIJ Collegiate School & College and AKIJ
Foundation School.
Environmental Analysis:

Environmental analysis is a strategic tool. It is a process to identify all the external and
internal elements, which can affect the organization’s performance. PESTLE analysis,
consists of various factors that affect the business environment. Each letter in the acronym
signifies a set of factors. PESTLE can cause both positive and negative impacts on Akij
Group.
P for Political Factors: If government decides to increase taxes, it’ll be a negative impact on
company. As well as, if taxes are being decreased, it’ll impact positive affect on Akij Group.
E for Economic Factors: The interest rate can cause positive or negative impact on Akij
Group. Akij Group took huge amount of loan from bank. If the interest rate increases it’ll
decrease profit or if the interest rate decreases it’ll increase profit.
S for Social Factors: Akij Group’s one of the biggest sector is tobacco. We all know that
tobacco is bad for our health and also cause some negative affect in our social lifestyle.
Because of this particular reason people may want to stop consuming tobacco. As a result,
Akij Tobacco sector sales will be decreased.
T for Technological Factors: Akij Group can start to use advance technology in production
to minimize cost and time. It’ll give Akij Group some advantages than their competitors.
They can deliver their products faster. They can also use it to connect with their customers to
know their needs, so they can satisfy their consumers more effectively.
L for Legal Factors: Health and safety regulations can cause negative affect on Akij Group.
Government can disband tobacco from the country because of tobacco causes cancer. As a
result, Akij Group has to disband their entire tobacco sector which can bankrupt them.
E for Environmental Factors: Waste disposal laws can cause some negative affect on Akij
Group. If government makes law that every organization has to put the all waste disposal in
one place. Then it’ll affect like this- Akij Group has so many companies. These companies
produce different kinds of products which also make a lot of waste. If they have to put their
entire waste disposal in a specific place, it’ll be impossible. As a result, they may have to
produce less products than they usually produced. It’ll decrease their profit.

Conclusion:
Akij Group is very well-known company in Bangladesh. Akij Group has some great
contribution in the development of Bangladesh since 1940. But from 1952 to 2012 is known
as its golden era. Also, the company has created job opportunities and trying to decrease
unemployment in Bangladesh. AKIJ group is one of the highest tax paying organizations in
Bangladesh. They play a great role in the economic development in our country. The founder
of Akij Group, Late Sk. Akij Uddin is the pioneer for the entrepreneurs. Because of his
enormous contribution, this organization established. Though in the present time this
organization is passing a critical moment because of competition era but we think they have
ability to turn back because they have innovative employees, directors, executives. Nowadays
Their Food & Beverage sector is making very strong position in market. Actually, we can say
that Akij Group has compete their competitors basically with the help of food & beverages.
As if, they have a large market capture for cements, ceramics, tobacco, particle boards, jute
mills.
Finally, we think and hope that Akij Group will cope with the competitive market very early
with their innovative, creative and dedicated business strategy. Best of Luck for Akij Group.