A SUMMER INTERNSHIP

Consumer Behavior Regarding the Tea consumption

SUBMITTED TOWARDS PARTIAL FULFILMENT FOR THE AWARD OF THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION (2009-2011) UNDER THE SUPERVISION OF Mr. Priya Aggarwal
(Faculty Supervisor)

ON

Mr. Shadaab Anwar

(Industrial Supervisor)

Limtex Tea Industries India ltd. Tilak Nagar Delhi-02

Submitted By MOHD ARIF Roll No. 0957870022 (2009-2011)

LORD KRISHNA COLLEGE OF MANAGEMENT AFFILIATED TO UTTAR PRADESH TECHNICAL UNIVERSITY

16 kms Delhi Hapur Road, NH-24 NEAR Mother Dairy Plant, Ghaziabad, UP

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CONSUMER BEHAVIOUR REGARDING THE TEA CONSUMPTION

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DECLARATION
I hereby declare that, Project Report entitled is, Consumer Behavior Regarding the Tea Consumption, written and submitted by me, under guidance of Mrs Pirya Aggarwal, (Faculty of MBA). This is my original work. The study was conducted at Marketing Department, Limtex Tea Industries ltd. Delhi. The report submitted by me is authentic in all aspects. DATE:

PLACE: DELHI

(MOHD ARIF) Roll No. 0957870022 MBA IIIrd SEM

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PREFACE
Marketing thinking starts with the fact of human needs and wants. People need food, air, water and shelter to survive. Beyond this, people have a strong desire for recreation, education and other services. They have strong preferences for particular version and brands of basic goods. Marketing means human activity taking place in relation to market. Marketing means working with markets to actualize potential exchanges for the purpose of satisfying human needs and wants. Marketing plays the crucial role in the business world. Marketing is the function which is concerned with creation and satisfaction of customers and its essence is viewing the products and services from the customers point of view seeing the right goods and services search right customers, at the right place and the right time. Customer orientation is thus the great of this function. Marketing includes with in its preview product planning and development standardizing and grading, buying and assembling, information, advertising, packaging and sales promotion.

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I conducted my summer training at Limtex Tea Industries ltd. Delhi. The topic of the training was Consumer behavior regarding the Tea Consumption. In the pages an attempt has been made to present a comprehensive report of my study conducted at Limtex Tea Industries ltd. Delhi, New Delhi.

Mohd Arif Roll no. 0957870022

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ACKNOWLEDGEMENT
I owe my sincere gratitude to Dr.., Director, Department of Business Administration, Lord Krishna College of Management, Ghaziabad whose able guidance; useful suggestions and consistent encouragement helped me in bringing out this work in the present shape. I am also indebted to Mr. Ujjvaal Banerjeey (Chief Marketing Officer) of Limtex Tea Industries ltd. Delhi for providing an opportunity to visit his organization and make an extensive survey of marketing department. I would like to extend my sincere thanks to my project guide Mr. Shadaab Anwar (Marketing Manager) of Limtex Tea Industries ltd. for his valuable guidance and support that helped me to successfully complete the project. His kind support and guidance is highly appreciable for the successful completion of the project. I would like to thanks Mr. Mohd Juned Malik for providing me with valuable information during the project. I am very great full to give thanks to my guider Mrs Pirya aggarwal (MBA Faculty) and Mr. Ashutosh Aggarwal (MBA Faculty) for their valuable guidance and support that helped me to successfully complete the project.

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I shall be failing in my duty if I do not express my deep sense of gratitude to my respected parents, friends and my loving brother whose love and support helps me very much to get success in my project.

MOHD ARIF Student M.B.A (OBC) L.K.C.M. (Ghaziabad) U.P.T.U. (Lucknow)

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EXECUTIVE SUMMARY
The Govt. of India has directed technical authorities to pay special attention to develop entrepreneurship among young with experienced managers. This can solve the problem of unemployment to some extent. For the reason to subject dealing with the first hand practical knowledge is included in the course running by the universities. In the project work, each student is assigned a job related to his or her subject. Student performs this job under the guidance of their teachers and their trainers. Every student has to submit a report in which he or she explains the step performed to complete the assigned job. This project is known as project report. Although project provide practical Experience to student beside it also teaches them how to co-ordinate activities in a team work. This project helps them very much when they go out for work in industries where they have to work with much different kind of people. In M.B.A, project is a partial requirement of course. Every student is form and is assigned a project problem. While developing the project student has to use all knowledge, which they have gained during the course from very beginning. Thus project work enables to judge a student from all aspect.

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