Purposive Communication

GEC 003
PURPOSIVE
COMMUNICATION
FIRST SEMESTER, A.Y. 2020-2021
MARIJANE B. ACOSTA, MAED

MARIA DIWATA V. CADIENTE, MAED
SHAMPAINE DIANA ROSE R. ANDAYA,
LPT
INSTRUCTORS
THIS MODULE IS FOR THE EXCLUSIVE USE OF THE UNIVERSITY OF LA SALETTE, INC. ANY FORM OF
REPRODUCTION, DISTRIBUTION, UPLOADING, OR POSTING ONLINE IN ANY FORM OR BY ANY MEANS
WITHOUT THE WRITTEN PERMISSION OF THE UNIVERSITY IS STRICTLY PROHIBITED.
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MODULE 5
Principles and Types of Speeches &

Non-verbal Communication
OVERVIEW
Speaking in public, whether in front of small or large groups, makes

some people jittery. However, this is a normal part of life. When you take
this seriously, it will certainly benefit you when you become a professional.
(Madrunio & Martin, 2018)
LEARNING OUTCOMES:
At the end of module 5, you are expected to:

1. discuss the principles of effective public speaking;
2. identify the types of speeches;
3. determine the situations where public speaking can take place;
4. deliver a speech effectively;
5. evaluate a speech; and
6. reflect on a learning experience.
I. INTRODUCTORY ACTIVITY
 Pick a topic that interests you. Then, plan a one-minute speech about
your chosen topic.
 Give yourself five minutes to prepare for your speech.
 Record your speech presentation and allow any member of your
family to provide feedback specifically on your speech-topic, content,
and delivery.
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Self-Audit
After completing the warm-up activity, tick the column that best describes your
ability to deliver a speech. Answer this section objectively as possible. Bear in
mind that there are no wrong answers. You can base your answers to this self-audit
task on your warm-up performance.
Usuall Sometime Seldo Neve

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1. I have a clear purpose in developing my speech.
2. I organize my speech effectively.
3. I am able to begin my speech with an effective
attention-getter.
4. I have sufficient support for my speech.
5. I document my sources properly.
6. I end my speech effectively.
7. I tailor fit my speech to the needs, interests, values,
and beliefs of my audience.
8. I feel confident and comfortable when I deliver a
speech in public.
9. I am attired appropriately when I deliver my speech.
10.I avoid mannerisms or any distractions during the
delivery of my speech.
TOTAL
GRAND TOTAL
Now that you have completed the self-audit, consult the table below to identify your
ability to deliver a speech. You may share the results with your family and classmates
and remember them as you participate in the succeeding activities.
Interpretation:
Score Level of Proficiency

28-30 Advanced
25-27 Proficient
23-24 Approaching to Proficiency
21-22 Developing
20 and below Beginning
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Input
ESSENTIALS OF ORAL COMMUNICATION
There are a lot of people who are more comfortable communicating by
sending messages through electronic mail, social media, or cellular phones than in
person. One reason probably is that speaking on a one-to-one basis or in either
small or big group is intimidating and even terrifying. However, you should know
that having excellent communication skills can practically help you express
yourself clearly and confidently, gain the respect of other people, achieve your
goals, and succeed in life.
Competence in oral communication is also important because it makes you
become an effective leader: one who is able to (1) listen attentively to identify the
conveyed meaning. (2) Collaborate with others, (3) use critical thinking and
problem solving skills, (4) give appropriate feedback, and (5) converse with others
of different backgrounds. These are qualities that are relevant in the present 21 st
century world.
As the name implies, public speaking is speaking in public. Your early
exposures to it can either be in school through hosting a program, reciting the
loyalty pledge, reading the mechanics of contests or games, campaigning during a
campus election, or joining in declamation, oratorical, impromptu and storytelling
contests, or outside school such as giving a birthday wish to a celebrator, reading
verses in public during religious activities, or making public announcements. Now
use these experiences to jumpstart your becoming an effective public speaker.
You may have heard from your teachers, coaches, or even from your family,
friends and classmates, or read from oral communication reference and self-help
books about some of the time-tested principles of effective public speaking which
can be categorized into Four Ms( Material, Message, Methods of Delivery, and
Manners in Speech).
(Barrot & Sipacio, 2018)
MATERIALS
Material refers to your topic which can be about your experience,
observations, inspiration, or anything are interested to talk about. For example, if
you are into social media like Facebook, Twitter, or Instagram, you may be
interested to talk about these topics:
 How social media helped me find my one true love..
 My grandmother’s experience in social media.
 Cyber bullying in social media.
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Or, if you are into sports, your speech topics may be about the following:
 Why I love playing basketball.
 My inspiration in becoming an athlete.
 How can the Philippine team get gold medals in the Olympics?
If you can’t think of any idea about your topic, one best strategy is to get a
pen and paper and write down everything that is in your mind. Then, circle or
underline the one that you are interested in and really knowledgeable about. Once
you have identified your topic, it is important to know more about it.
MESSAGE
Message refers to the content or the main point of your speech, which can
be supported by personal stories or anecdotes-humorous or inspiring- and relevant
statistics or ideas from newspaper s and academic journals, among others.
Take, for example your topic is cyber bullying in social media. You can begin
your speech by sharing what you read from Twitter, how your friend was bashed by
his/ her followers because of his/her use of English language. You can describe the
situation; make your own interpretation and/or analysis which can be supported by
research, then build a message that can be valuable and relevant to your audience.
Or, let us say your topic is the ways by which the Philippines can bag top
prizes in the Olympics. You can begin your speech by sharing your sentiments on
the performance of the Philippine teams in the recent Olympics, or by presenting
a graph showing the Philippine standing in the medal tally for the past years in
that international major sports event. Then, provide some ways on how to improve
the performance of the team.
When you are developing your message, it is very important to know the
needs, beliefs, and values of your audience so that you can engage them easily in
your speech. Once you have connected with your audience, it will be easy for you
to convey your message according to your goal or purpose: to inform, to entertain,
or to persuade.
 Speech to inform seeks to provide the audience with a clear understanding

of the concept or idea presented by the speaker. The lectures of your
teachers are best examples of this type.
 2. Speech to entertain seeks to provide the audience with entertainment.
The humorous speeches of your favorite speakers are best examples of this
type.
 3. Speech to persuade seeks to provide the audience with favorable or
acceptable ideas that can influence their own ideas and decisions. The
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campaign speeches of the candidates for government posts are best
examples of this type.
METHODS OF DELIVERY
Methods of delivery refer to the style of delivery. These methods are
manuscript, memorized, impromptu, and extemporaneous.
Manuscript speech is delivered by speakers who intend to read aloud their
speech word for word to their audience. One example is writing and/ or reading a
proclamation paper, public announcement, or court decision. Since this is literally
reading to the audience, manuscript speakers will have difficulty in grabbing the
attention of and connecting with their audience.
Memorized-speech is delivered by speakers who intend to memorize their
speech word for word. This occurs when one delivers a declamation or oratorical
piece for a contest or during a gathering. Also, this method is usually written by or
for speakers who are inexperienced or uncomfortable in public speaking; thus,
memorizing the speech written by them or for them can be a good option. Some
common problems that you can encounter using this method are time and
commitment to memorize, memory lapses, awkward or unnatural delivery, eye
contact, and audience rapport, among others.
Impromptu speech is delivered by speakers who are suddenly asked or
requested by someone or a group of people to say a few words about something. As
an illustration, you are asked by your teacher to share with the class about your
holiday vacation, or you are unexpectedly requested by an emcee to give your
birthday wishes for your friend who is celebrating his/her birthday. Since you have
little time to gather your thoughts in this method, you may have trouble in
organizing and finding the appropriate words for your thoughts.
Extemporaneous speech is delivered by speakers who intend to present a
well-crafted speech. That speech is fully prepared and perfectly rehearsed ahead of
time. As an example, you accepted an invitation of your former school to give an
inspirational talk to the graduates. So, you give yourself enough time to deliver a
speech that can motivate and inspire your audience to do and think good deeds at
all times. During your delivery, you may need some notes, not for you to read but
for you to be guided. This method can usually be a bit nerve-wracking for the
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inexperienced or beginners. But, that can be a good step towards mastering the art
of speaking extemporaneously.
MANNERS IN SPEECH
Manners in speech refer to the ethical standards in delivering a speech in
public. Lucas (2011) specified some of them.
1. Observe ethically sound goals. Avoid criticizing your teachers, family,
friends, and other people or promoting mass destruction, for instance,
hacking.
2. Prepare all the time. You have a full responsibility to yourself and to your
audience when you are asked to deliver a speech. So, in order to fulfill it,
you have to be prepared.
3. Tell the truth. Be accurate with your sources and data. Acknowledge the
author of your borrowed ideas including quotes, songs, phrases, and
statistics, among others. Simply observe,” Honesty is the best policy.”
4. Be sensible and sensitive . Your audience come from different
backgrounds, so as much as possible, respect their identity, affiliation,
religion, beliefs, values, preferences, and orientation through your
language and gestures.
COMPONENTS OF A SPEECH
I. Introduction
a. Attention getter
b. Initial Summary
c. Speaker’s credibility( telling the audience why you are the right
person to talk about the subject)
d. Relevance e of the topic to the audience(stating what’s in it for the
audience)
e. Self- introduction(optional)
f. Thesis statement
II. Body
a. Main idea 1
 Supporting detail 1
b. Main idea 2
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c. Main idea 3
d. Conclusion
 Closure (letting your audience know that you are about to end
your speech)
 Summary
 Call to action
 Powerful closing statement
POWER TIPS FOR BEGINNING AND ENDING A SPEEC H
Techniques Examples
Opening: Think of your life as a driving car. You
Analogy must always keep your attention on the road and
focus on where you are heading to. At times, you
need to look behind but you have to keep looking
ahead because life has to go on.
Closing: Drive your car safely, so you will have a

happy life.
Anecdote Opening: I was 20 years old when experienced
depression. It was the time when a series of
unfortunate events occurred simultaneously. I barely
slept and lost my appetite.
Closing: I would not have overcome my depression

if not for the people who value me. Now, I live a
normal life, and it’s my chance to pay forward what
those great people did to me.
Humor Opening: my seven -year old nephew told me to
avoid giving advice in my speech. That is because I
might be like Socrates who according to him, after
walking around and giving advice to people, he died
because the same people poisoned him.
Provocative Rhetorical Opening: Why are some people able to achieve
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Question things that seem impossible?
Closing: So, why do some people achieve things

that seem impossible? That’s because of hard work
and right attitude.
Quotation Opening: I have decided to live by Abraham
Lincoln’s words: “Most people are about as happy as
they make their minds up to be.”
Closing: Lincoln’s words are such an uplifting

phrase.
Startling Statistics Opening: One out of every three children in the
Philippines suffers from human trafficking.
Closing: We can no longer afford to let more

children to suffer from human trafficking. It’s about
time to put a stop to this horror.
Comprehension Check
Now, I would like you to think about this. Write T on the blank if the statement is
true and F if the statement is false.
____ 1. Anecdotes are inappropriate support for the message of the speech.
___ 2. Campaign speeches can have multiple purposes (to inform, to entertain. or to
persuade).
___ 3. Ethical standards are necessary when one delivers his/her speech to gain
popularity.
___ 4. Eye contact, audience rapport, and other non-verbal cues are insignificant in
memorized speech.
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___ 5. If you can communicate well with others, you will most likely become a
better leader.
___ 6. In your introduction, you need to state the relevance of your speech.
___ 7. Inexperienced public speakers have no other way to improve their skills.
___ 8. It is a must that you let your audience know that you are ending your speech.
___ 9.Major components of a speech include the introduction, body, and conclusion.
___ 10. Some people think that speaking in public can be very frightening and
frustrating.
___11. Students are encouraged to deliver their speeches extemporaneously.
___12. The basic rule in beginning and ending your speech is that whatever
strategy you use in the beginning must always be restated in the closing.
____13. There is a best method of delivering a public speech.
____14. Topic selection is the most crucial part of developing a speech.
____15. You need a catchy opening and a powerful closing.
III. Tasks
1. Based on the ideas you have gained from this lesson, identify at least five
situations where public speaking can take place. For each situation, identify
an appropriate purpose and method of delivery. Write your response on the
answer sheet provided at the last part of this module.
Situations Purpose Method of Delivery

Example: Symposium on To inform Extemporaneous
Climate Change
1.
2.
3.
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4.
5.
2. Watch, and evaluate two different speech presentations. Then, complete the
table below with relevant ideas.
Speech Presentation 1/Video 1:

Title of the Speech: ______________________________________
Speaker Purpose
Material: Method of Delivery:
Message
Supporting Information ( SI 1 ):
SI 2:
S! 3
Manners in Speech( MS) 1:
MS 2:
MS 3:
List down at least three characteristics Cite specific part in the speech that
that make the speaker an effective one: shows the identified characteristic:
(1)
(2)
(3)
List down at least three areas for
improvement
(1)
(2)
(3)
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Speech Presentation 2/Video 2:
Title of the Speech: ______________________________________
Speaker Purpose
Material: Method of Delivery:
Message
Supporting Information ( SI 1 ):
SI 2:
SI 3:
Manners in Speech( MS) 1:
MS 2:
MS 3:
List down at least three characteristics Cite specific part in the speech that
that make the speaker an effective one: shows the identified characteristic:
(1)
(2)
(3)
List down at least three areas for
improvement
(1)
(2)
(3)
3. Think about your own advocacy. It can be about any global or civic issue or
concern. Then, develop a three-minute speech identifying its name,
explaining your reasons of choosing it as your advocacy, and describing its
goals. Make sure you follow the principles you have learned.
RUBRIC FOR SPEECH PRESENTATION
VGE GE SE LE N
(5) (4) (3) (2) (1)
CONTENT
1. The speech topic is appropriate
and relevant.
2. The speech purpose is clear and
well-defined.
3 .The speech is organized.
4. The speech has an effective
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beginning.
5. The paper has a clear message.
6. The speech has sufficient
supporting details such as relevant
data or examples.
7. Sources used in the speech are
documented properly.
8. The speech has an effective
ending.
9. The speech is adjusted to the
needs, interests, values, and beliefs
of the audience.
DELIVERY
10. The speaker looks confident and

comfortable during his/her delivery.
11. The speaker is attired
appropriately during the delivery.
12. The speaker manifests good
posture.
13. The speaker uses appropriate
gestures and refined movements.
14. The speaker does not rely on
his /her notes. Instead, he /she uses
eye contact effectively to stay
connected with his/her audience.
15. The speaker avoids mannerisms
or any distractions during his/her
delivery.
16. The speaker has a pleasant but
powerful voice.
17. The speaker pronounces and
articulates words clearly.
18. The speaker shows mastery of
his/her speech.
19. The speaker observes ethical
standards.
TOTAL
GRAND TOTAL /95
Legend:
VGE-To a very great extent; GE-To a great extent; SE- To some extent; LE-
To a little extent; N-Not at al
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III. INTEGRATION
Reflect on the learning that you gained from this lesson by completing the given
chart.
What were your misconceptions about What new or additional learning have
the topic prior to taking up this lesson? you gained from this lesson in terms of
skills, content, and attitude?
I thought… I learned that…
IV. SUMMARY:
In this lesson, you learned the skill and knowledge to communicate, to

acquire and convey information and to persuade and argue.
V. REFERENCES:
Book
 Barrot, J. & Sipacio, P. (2018). Purposive Communication in the 21st Century.

Quezon city: C&E Publishing,Inc.
Websites/Links
 T y pe s of S p ee c h es . R e tr ie ve d f r o m h tt p s: // w ww. t e d. c o m /t a l k s .
MODULE 6
Connecting with the Audience
OVERVIEW
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To render an effective speech, you have to build a strong connection
with your audience, know how to deal with various kinds of audiences and
learn to stay in control of the situation. Topics covered by this module are:
Building connection with the Audience, Audience Analysis, and Time-Tested
Principles.
LEARNING OUTCOMES:
At the end of module 6, you are expected to:

1. explain audience dynamics;
2. use audience analysis strategically;
3. apply some principles in connecting with the audience;
4. evaluate strategies used by the speakers in connecting with the
audience; and
5. reflect on a learning experience.
I. INTRODUCTORY ACTIVITY
 Have you ever been asked with challenging questions?

 What were your reactions?
 Did you feel comfortable? Why?
SELF-AUDIT
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After completing the warm-up activity, tick the column that best describes your
ability to connect with the audience. Answer this sec
tion objectively as possible. Bear in mind that there are no wrong answers. You can
base your answers to this self-audit task on your warm-up performance.
Usuall Sometime Seldo Neve

y3 s2 m1 r0
1. I can easily identify the purpose of my audience when
they listen to my speeches.
2. I can identify the needs of my audience.
3. I know what my audience like and dislike when
listening to speeches.
4. I know my audience in terms of their age, socio-
economic status, education, and other demographic
profile.
5. I can identify the level of understanding of my
audience.
6. I feel relaxed and composed when I am asked
challenging questions.
7. I know how to handle a hostile audience.
8. I don’t show my frustrations and disappointments
with my audience especially in times of lapses.
9. I am polite with my audience.
10.I know when my audience feels bored, confused,
excited or interested in my speech.
TOTAL
GRAND TOTAL
Now that you have completed the self-audit, consult the table below to identify
your ability to connect with your audience. You may share the results with your
family and classmates and remember them as you participate in the succeeding
activities.
Interpretation:
Score Level of Proficiency
28-30 Advanced
25-27 Proficient
23-24 Approaching to
Proficiency
21-22 Developing
20 and below Beginning
Input
BUILDING CONNECTIONS WITH THE AUDIENCE
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Suppose you are a newly elected mayor and your administration is
undergoing a major reorganization. You assemble all your staff and employees to
present this reform. Now, in your speech, how will you u inspire your audience to
embrace this change and help your administration achieve its goal?
As a speaker, before you can inspire your audience, you have to strive to
establish a connection with them. In the example above, you as a mayor should
address the concerns or needs of your staff and employees first so that they will be
receptive to your conveyed message. These concerns include stability of their jobs,
pay, workplace, and growth, among others. You will get the support that you aim
for if any of your staff or employee is worried about his/her job during the process
of change.
The initial step in building connection with the audiences is to know them,
which can be achieved through audience analysis.
AUDIENCE ANALYSIS
Audience Analysis can be defined as a process s of looking into the behavior,
values, beliefs, or even the culture of the audience. This can be done before your
presentation. B y doing so, you will know what and what not to say, how to say it,
and when to say it.
Some pertinent observations are as follows; if you speak to a younger
audience like your classmates, generally, they are interested in dynamic and
innovative presentations with appropriate and effective use of visual aids. Adult
listeners are responsive to current issues relevant to them.
Audience analysis is usually done by identifying the demographic profile of
your audience. However, situational and psychological factors can also be
considered.
Demographic Situational Psychological

This refers to the age range, This refers to speech This refers to
Descriptio male-female ratio, situations including time, values, beliefs,
n educational background and place, occasion, audience attitudes,
affiliations or degree size, and context. preferences,
programs taken, nationality, cultural and racial
economic status, academic ideologies and
or corporate designations needs of your
audience.
Relevance So, when you prepare your Make the necessary
speech, you can tailor-fit adjustments. Consider
your language, manner of time; for example, imagine
delivery, non-verbal cues, you are scheduled to speak
and even humor. early in the morning.
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Hence, you should know
that you need to be more
alive and enthusiastic to
affect your audience’s
condition to listen to you.
Below is a sample worksheet which you can use to know your audience better.
Audience Analysis
Name
Description
Age Range
Male-female Ratio
Educational Background
Educational Institution
Place of Residence( City, Province,

Town)
Marital status
Economic Status ( Household
income above 30,000 or below 30,00
)
Language Spoken
Religious Affiliations/ Beliefs
SOME TIME-TESTED PRINCIPLES

1. Consider the needs of your audience. Psychologist Abraham Maslow
identified the hierarchy of human needs as shown below. You can use
this framework to deepen your understanding of your audience.
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https://www.google.com/search?q=picture+of+maslow
%27s+pyramid&rlz=1C1CHBF_enPH892PH893&oq=pic&aqs=chrome.0.69i59l2j0j69i57j0l3j69i65.2937j0j
7&sourceid=chrome&ie=UTF-8
In your speech, asking the following questions can be essential to tapping

and building onto the needs of your audience. Will the message of my speech
contribute to the professional growth and fulfillment of my audience? Will my
audience feel more important or act more responsibly after my speech? Will my
audience deepen their sense of inclusiveness when I engage them in active
participation? Will the freedom of my audience be suppressed? What are they
thinking? What do they want to hear?
2. Identify your audience size and set-ups. Coordinate with area
personnel, conference committee or the ones knowledgeable about
details, so that you can make necessary adjustments to your speech.
The set-up should complement the size or number of audience. It can
be a larger group or a small group. In dealing with a large group, you
need more effort in terms of gestures, eye contact, and body
movements. Your interaction with the audience also is affected by the
size: the smaller the size, the higher the chance you will be interactive
with your audience.
3. Smile and be polite. Smiling and greeting your audience are the
kindest things that you can do to your audience. Your audience will
feel more comfortable and not intimidated when you do so. In most
cases, smiling is one way to gain respect from your audience.
4. Use pronoun “we” or “you” frequently. This is to minimize the gap

between you and the audience. Remember, your speech is about your
audience, not you.
5. Use only those examples which your audiences are already familiar
with. Make sure your examples are simple and relatable. When you
introduce a new concept or item, it is imperative that you explain it
very clearly based on the level of understanding of your audience.
6. Use layperson’s terms in your word choice. Related to the above

principle, avoid words or phrases that only you can understand. Adapt
to the language of your audience.
7. Reinforce your verbal message through effective use of non-verbal

communication skills. Remember, effective use of non-verbal cues will
make you become a more interesting and dynamic speaker.
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8. Feel what your audience feels; think what they think. This is related to
the psychological factor in audience analysis. One you are familiar
with the beliefs, values, cultures, and needs of your audience, relate
to them. If you see them as a happy audience, show them happiness,
too. I they see you as a credible speaker, prove to them that you are
one.
9. Win your audience’s hearts. Make them feel important. What most
effective speakers do usually is they address the audience “Sir” or
“Madam” and use empowering and words such as young and
beautiful, indefatigable spirit, bright and talented, or dynamic and
effective. Connecting with your audience is building relationship, one
that is harmonious.
10.Open casual conversation with your audience before and after your
speech. Before and after your presentation, move around and
welcome, greet, and thank your audience. This is also a good strategy
in knowing the people who will be listening to you.
11.Watch your words. Use words that are not offensive or biased.
12.Listen attentively to feedback after your speech. One way of doing this
is to look in the eyes of the person giving the feedback on your
speech.
13.Acknowledge and appreciate positive reactions. Simple words such as

“Thank you,” “Much appreciated,” or “Lovely to hear that from you”
can stir positive emotions in your audience.
14.Allow audience participation when necessary. This is one way to

engage and sustain the attention of your audience.
15.Use humor appropriately and effectively. Use humor naturally and

with caution. Never use green jokes or toilet humor. Be sensitive to
your audience.
16.Approach disruptions of your audience contextually and adapt to the

situation. For positive disruptions such as adding to your ideas or
saying yes to your arguments, just ride along. For negative
disruptions such as embarrassing you or showing inappropriate
behavior, just relax and keep composed.
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17.Deal with audience or hecklers positively. Follow what the
presentation master, Rodolfo de los Reyes does whenever there are
hostile audiences, “Hold your fire; cling to your positives. Public
speaking is not warfare. Positives provide permanent power.”
18.Handle questions effectively. The best way to do this is to anticipate

possible questions from your audience. Also, expect some will ask
irrelevant questions. To deal with them, politely ask them to clarify or
rephrase their questions.
Comprehension Check
Now, I would like you to think about this. Write E on the blank if the statement
describes an effective strategy; otherwise, write NE.
___1. I conduct audience analysis before I develop my speech.
___2. I adjust my verbal and nonverbal cues to the demographic profile of my
audience.
___3. I use technical terms and hifalutin words in my speech to create a good
impression.
___4. I refer to Maslow’s hierarchy of needs to identify what my audience needs.
___5. I determine the needs of my audience to build connections.
___6. I consider physical arrangement as essential to a successful presentation.
___7. I ignore hostile audience.
___8. I observe theatre style arrangement as appropriate for small group
discussion.
___9. I allow audience participation.
___10. I don’t address confusing and challenging questions.
___11. I show appreciation to my audience for listening to and participating in my
presentation.
___12. I am cautious with my choice of words.
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___13. I use specific examples for clarity of ideas.
___14. I warmly welcome my audience and extend my gratitude for their
attendance.
___15. I don’t mind the feedback of my audience because I am an expert.
1. Assume that you have been invited to deliver a speech on being a

relevant member of a community. Explain the strategies that you will do
to ensure your connection with the following types of audience. Use the
table.
Audience Strategies
Out of School youth
Senior citizens
Housewife/Househusband
II. TASKS
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1. Identify one music video, one local or foreign film that you have recently
watched, and one TV commercial. Then, make an audience demographic
profile of each one.
Audience Demographic Profile
Music Video Title Age Gender Educational Need (Based on

Maslow’s
Background
Hierarchy)
Film Title
TV Commercial Title
III. INTEGRATION
Reflect on the learning that you gained from this lesson by completing the
given chart.
What were your misconceptions What new or additional learning

about the topic prior to taking up have you gained from this lesson in
this lesson? terms of skills, content, and
attitude?
I thought… I learned that…
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3
IV. SUMMARY:
In this lesson, you learned that the use of your body helps create
clarity and convey your meaning to the ideas. You also learned to analyse
your audience or listeners so that you can address them properly.
V. REFERENCES:
Book
 Barrot,J. & Sipacio, P. (2018). Purposive Communication in the 21st Century.

Quezon city: C&E Publishing, Inc.
Websites/Links
 M a sl o w’ s H ie r a r c h y of N ee d s . Retrieved from
https://www.google.com/search?q=picture+of+maslow
%27s+pyramid&rlz=1C1CHBF_enPH892PH893&oq=pic&aqs=chrome.0.69i59l2j0j69i57j0l3j69i65.
2937j0j7&sourceid=chrome&ie=UTF-8
2
4

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GEC 003

FIRST SEMESTER, A.Y. 2020-2021

MARIJANE B. ACOSTA, MAED

Principles and Types of Speeches &

Speaking in public, whether in front of small or large groups, makes

At the end of module 5, you are expected to:

Usuall Sometime Seldo Neve

Score Level of Proficiency

 Speech to inform seeks to provide the audience with a clear understanding

(Barrot & Sipacio, 2018)

POWER TIPS FOR BEGINNING AND ENDING A SPEEC H

Closing: Drive your car safely, so you will have a

Closing: I would not have overcome my depression

Closing: So, why do some people achieve things

Closing: Lincoln’s words are such an uplifting

Closing: We can no longer afford to let more

(Barrot & Sipacio, 2018)

___11. Students are encouraged to deliver their speeches extemporaneously.

____13. There is a best method of delivering a public speech.

____14. Topic selection is the most crucial part of developing a speech.

____15. You need a catchy opening and a powerful closing.

Situations Purpose Method of Delivery

Speech Presentation 1/Video 1:

RUBRIC FOR SPEECH PRESENTATION

10. The speaker looks confident and

In this lesson, you learned the skill and knowledge to communicate, to

 Barrot, J. & Sipacio, P. (2018). Purposive Communication in the 21st Century.

At the end of module 6, you are expected to:

 Have you ever been asked with challenging questions?

Usuall Sometime Seldo Neve

Demographic Situational Psychological

Place of Residence( City, Province,

(Barrot & Sipacio, 2018)

SOME TIME-TESTED PRINCIPLES

In your speech, asking the following questions can be essential to tapping

4. Use pronoun “we” or “you” frequently. This is to minimize the gap

6. Use layperson’s terms in your word choice. Related to the above

7. Reinforce your verbal message through effective use of non-verbal

13.Acknowledge and appreciate positive reactions. Simple words such as

14.Allow audience participation when necessary. This is one way to

15.Use humor appropriately and effectively. Use humor naturally and

16.Approach disruptions of your audience contextually and adapt to the

18.Handle questions effectively. The best way to do this is to anticipate

(Barrot & Sipacio, 2018)

1. Assume that you have been invited to deliver a speech on being a

Audience Demographic Profile

Music Video Title Age Gender Educational Need (Based on

What were your misconceptions What new or additional learning

 Barrot,J. & Sipacio, P. (2018). Purposive Communication in the 21st Century.

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