Part 1 - Introduction ( 0 - 1:35 min)

Do you continuously face rejection in your writing?

OR

Never hear from clients after submitting your writing samples?

Wondering what to do?

Relax! Things get easier with a mentor.

I will give you the solution to all your content writing worries! It’s really simple! You just need
a coach who can walk you down the right steps to write that perfect content. A content that is
error-free and engages your readers. Once you do that, you’ll be getting clients after clients
for writing projects.

I am Dr Shivangi, the founder of Writerena, to help you nail down that perfect content with
ease.

But you know what? You can’t write a perfect content till you get the basics of your English
grammar right. So, we will start with some basics of English and then move on to the steps
for writing a perfect content.

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Lesson 1 - Back to the Basics ( 1.35 - 11:10 min)

1.40 - 1.59 min

As said earlier, you can’t write a perfect content till you have those tiny grammatical
mistakes creeping through your content.

Solution?

Just brush up your English basics!

2.08 - 2:48 min

Today, we will be going back to our English basics.

Let’s start with what is a noun?

Noun represents words that can be a -

● Name of a person like Lalit, Mayank

● Place such as Delhi, kitchen, bathroom
● Animal like lion, dog, cat
● Things like pen, paper, board, etc.

In short, nouns represent name, place, animal, and things.

Well, that’s also a fun game to play and brush up on your nouns!

2:55 - 4:54 min

What is a pronoun?

Let’s understand this with a few examples!

Shobhit laughed so hard that tears came out of Shobhit’s eyes.

Here’s another one:

Jack found Jack’s book under the table.​

Don’t these sentences sound weird?

Yeah! The names Shobhit and Jack are being repeated unnecessarily in these sentences.

So, these two sentences can be re-written as:

1. Shobhit laughed so hard that tears came out of ​his​ eyes.

2. Jack found ​his​ book under the table.

Here, I have replaced the words Shobhit and Jack which are nouns with the word ‘​his’​ which
is a pronoun.

So, a pronoun is a word that is used in place of a noun.

Other examples of pronouns in English are he, she, it, me, they, etc.
5:00 - 6:08 min

What is a preposition?

A preposition is a word that shows the relationship of a noun/pronoun with another word in a
sentence.

For example,

The frog sat ​on​ the tank

Here the word ‘on’ is a preposition.

Other examples of prepositions are of, under, for, upon, into, at

An easy way to remember prepositions? Here’s the way!

Do you have a pet at home? Even if not, imagine you have a pet and consider all those
places where it can run into. All those places are basically your prepositions.

6:14 - 6:53 min

What is a verb?

A verb is a word that expresses an action or a state of being.

For example,

​ at​ an apple
I will e

I ​am​ sick.

‘Eat’ is an action and denotes a verb.

‘Am’ is a state of being and is a verb.

So, all the actions you do in a day like playing, typing, singing, watching TV, etc. are verbs.

6:58 - ​ ​7:47 min

What is an adverb?

An adverb is a word that describes a verb. In short, how a particular action is done is an
adverb.
For example:

She sings l​ oudly

He runs ​fast

‘Loudly’ describes the action of singing and ‘fast’ describes the action of running, and are
adverbs.

7:53 - 8:54 min

What is an adjective?

Adjectives are words that describe a noun or a pronoun.

Like if you are in the marketplace and see a pretty girl, you say, “​Wow, what a pretty girl!​”

‘​Pretty’​ is an adjective describing the girl.

​ h! This is horrifying!”
You are watching TV and suddenly shout out, “A

‘​Horrifying​’ is an adjective describing the pronoun ‘this’.

Other examples:

The dress is r​ ed.

​ otter​ than nights

The days are h

‘Red’, describing the colour of the dress is an adjective. ‘Hotter’ is an adjective.

So, the difference between an adverb and adjective is that adjectives describe a
noun/pronoun whereas adverbs describe a verb/an action.

9:00 - 9:51 min

What is a conjunction?

Conjunctions are words that connect two or more phrases in a sentence.

​ nd, but, if, yet.

Like the words a

Let’s say, ​I want to invest money in a bank b

​ ut ​I am scared.​ ‘But’ is a conjunction here.
To make it easy to remember, you can compare conjunctions with a glue or fevicol. Just like
glue sticks two things together, conjunctions connect two or more words together in a
sentence.

9:56 - 11:10 min

So, we have covered various parts of speech from nouns to conjunctions. One final thing is
left.

Active and passive voice

Let’s understand this with an example:

The hunter killed the lion

The lion was killed by the hunter

These are two seperate ways of describing the same situation i.e. the hunter has killed the
lion.

But there is a difference!

In the first sentence, ‘the hunter’ which is the subject performing the action of ‘killing’
precedes the action ‘killing’

In the second sentence, ‘the hunter’ which is the subject is followed by the action of ‘killing’.

So, the first sentence is in active voice, and the second sentence is in passive voice.

Though both the sentences are correct, if you notice carefully, the first sentence is easier to
read and impactful than the second sentence.

Bottom line?

Always write your content in active voice as far as possible.

Now, have a quick recap of the lesson with this practice session!

https://writerena.com/practice-session-1/

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Lesson 2: The Basic Grammar Rules (11:11 - 44:29 min)

11:16 - 11:52 min

Hi there!

In the previous lesson, we learned about the active and passive voice and various parts of
speech. But you may be wondering why I touched on those points!

You have learnt all these things in school. Isn’t it?

That’s right but when it comes to writing, we all make mistakes in using these nouns, verbs,
and other things.

So, let’s have a quick recap to the basic grammar rules and the mistakes we make in writing!

11:58 - 13:41 min

Coming to the first mistake we all make i.e. mixing up the singular and plurals.

Now, as we know that anything which is one in number is a singular and anything more than
one is a plural.

So, what are the mistakes we make in using them. Let’s see a few sentences!

1. The two best things about the dress ​is​ design and colour.
2. She ​have​ two cats

Can you spot the mistakes in these sentences?

In the first sentence, using the word ‘is’ is incorrect as we are talking of two best things about
the dress, which is a plural. ‘I​ s’ should be replaced by ‘are’​.

Similarly, in the second sentence, ‘have’ is wrong as ‘she’ is singular, and we must use ‘​ has’​
in place of ‘have’.

So, always keep in mind the singular and plural things in a sentence.

13:48 - 15:34 min

The next mistake which we’ll talk about is mixing up adjectives and adverbs. As we learnt in
the previous lesson, adjectives are words that describe a noun/pronoun and adverbs
describe a verb.

So, I’ll elaborate how this mixing happens!

Just look at these sentences!

1. She is a quickly runner

2. She runs quick

Let’s pin-point the mistakes in these sentences!

In the first sentence, we are describing how ‘she’ is a runner. ‘Runner’ is a noun and
therefore, the word describing it has to be an adjective. The right word here would be ‘​quick
runner’.

Similarly, in the second sentence, we are describing the verb ‘run’. So, there should be an
adverb whereas ‘quick’ is an adjective. The correct word would be ‘r​ uns quickly’​ .

So, always remember where to use an adjective and where to use an adverb.

15:41 - 17:46 min

Talking about the next mistake, i.e. confusing the tenses.

As you all know, we have three types of tenses:

● Past tense​ which denotes that an action has been done

● Present tense​ which indicates that an action is being performed currently
● Future tense​ which indicates that an action will be done in the next moment or day

Now, how these tenses are confused in a sentence, we’ll see a few examples!

1. She write a letter to her father yesterday

Now, ‘yesterday’ is a past tense. She has already written a letter to her father on the
previous day. So, ‘write’ is a present tense whereas other parts of the sentence are in past
tense. So, ‘write’ is a wrong choice and must be replaced by the word ‘w ​ rote’​ .

Words like wrote, ran, played, etc. are examples of past tense.

Let’s see another example!

2. She played piano at the concert tomorrow

Now, ‘tomorrow’ indicates an action that will be done in future whereas ‘played’ is a past
​ ill play​’.
tense. So, it should be replaced by ‘w

So, always keep in the mind the tenses whether you are using a past, present or future
tense in a sentence.
17:54 - 19:56 min

Now, what are sentence fragments? It’s a self explanatory term. Fragments means pieces.

So, sentence fragments mean when you write two separate sentences that have no meaning
of their own.

Why does this mistake happen?

In content writing, we say that you should write short sentences to make your content clear
and understandable by the readers.

So, few people break up their sentences in such a way that the two individual sentences
have no meaning of their own.

Let’s understand this with an example!

He gave his wife. An extravagant gift.

If you read both the sentences separately, they don’t have a meaning of their own. So, the
​ e gave his wife an extravagant gift.”​ That makes a complete
correct sentence would be, “H
meaningful sentence.

So, whenever you break up your content into simpler and shorter sentences, don’t break it in
a way that the two sentences don’t carry a meaning of their own.

20:01 - 30:39 min

So, now we come to Punctuations, where maximum mistakes are committed.

Let’s see one by one the mistakes we make in using these punctuations!

The various punctuations we use in writing are:

● Full stop
● Comma
● Question mark
● Colon
● Semicolon

Most people know where to use the full stop and question mark, but mistakes happen mostly
in using the comma, colon, and semicolon.
However, even in using full-stop, I have seen a common mistake made by the writers. They
use a full stop at the end of a headline or a subheading, which is wrong. So beware of this
mistake.

Now, coming to the mistakes made in using the comma. So jot down where you should
always use a comma in your writing:

● Always separate the date and the year in a sentence with a comma. ​Example: 19th
July, 2020
● Always use a comma between the name of the city and name of the state/country.
Example: Jaipur, Rajasthan
● Use comma after introductory elements like “S ​ ir, how are you​?”
● If you are writing a sentence within quotation marks, and that sentence is followed by
another phrase, use a comma after the quotation mark. ​Example: “I told you not to
buy that dress”, he yelled on the phone.
● If you use more than two things in a sentence, separate them with a comma.
Example: I have an apple, orange, and mango in my basket.
● When using ‘but’ or ‘yet’ in a sentence, use a comma before them. ​Example: I want
to go to the party, but I am not feeling well.

So these are the rules to keep in mind when using the comma.

Now, we move on to the rules of using a colon and semicolon.

Many of you get confused in what is a colon and what is a semicolon.

Two dots one above the other is called colon, whereas a dot with a comma below is called a
semicolon. How to use them correctly in sentences?

When you write two sentences which carry a meaning of their own, and combine them into
one, separate them with a semicolon.

Example:
I wanted to take her out for dinner; however, I decided not to invite her.

A colon is used when I am separating two sentences or phrases. Example:

There are three causes for your disease: high sugar, high cholesterol, and high blood
pressure.

So, this is how colon is used correctly in a sentence.

Hope you have jotted down all these rules of using the punctuations correctly in your writing.
30:45 - 35:26 min

Now coming to homophones. Homophones are words that sound the same, and therefore,
we tend to get confused and mix up their use.

Common examples are:

● Advice/advise
● Accept/except
● Its/it’s

‘​Advice’​ is a noun whereas ‘a

​ dvise’​ is a verb. Similarly, other words sound the same but
have different meanings.

We have some more examples like Bear/bare.

Let’s understand how to use these similar sounding words correctly.

“The doctor advised me to take a rest.”​ In this sentence, ‘advised’ is a verb as the doctor has
performed an action of giving advice. So we use ‘advised’.

On the other hand, “I​ followed the doctor’s advice.”​ . Here, ‘advice’ is a noun, so we use the
spelling ‘advice’.

A-d-v-i-s-e is a verb whereas a-d-v-i-c-e is a noun.

So, you have to be sure where to use the noun and where to use the verb and use the
correct spelling.

Let’s see one more example!

“I accepted his proposal”. Here I am using the spelling a-c-c-e-p-t-e-d.

“All members had their I-card except one.” Here I have used e-x-c-e-p-t.

So whenever you are confused between two similar sounding words, understand their
meaning and then decide which one has to be used where.

35:33 - 36:51 min

Coming to the next mistake that is misplaced modifiers. Now, what are modifiers?
Modifier means anything which modifies or describes a thing.

Let’s see this example:

Harry found a sparkly woman’s necklace.

Now, this sentence says ‘sparkly woman’ which is wrong because a woman can’t be sparkly
but a necklace can be.

So, ‘sparkly’ here is a modifier but I have misplaced it. The correct sentence would be:

Harry found a woman’s sparkly necklace.

So always keep in mind where you should place your modifiers in a sentence.

36:57 - 38:45 min

Talking about our next mistake, that is Vague Pronoun reference. Now what’s that?

If you remember we talked about pronouns in our previous lesson. Pronouns are words that
are used in place of nouns.

But a pronoun should always be preceded by a name of a person/animal//thing which is a

noun.

To make things clear, read this sentence:

When Kunal found his dog, he was so happy.

In this sentence the word ‘he’ is a pronoun but it’s not clear whether we are referring to
Kunal or the dog by using ‘he’. This is called vague pronoun reference.

So, the correct way to write this sentence is:

Kunal was so happy when he found his dog.

This makes clear that we use the word ‘he’ for Kunal.

Remember, when you use pronouns in a sentence, they must be preceded by a proper
noun.

38:51 - 39:49 min

Now we come to the next common mistake, that is Run-on sentences.

What’s that?

Let’s see an example!

I love to write poems I would write one everyday if I had the time
It seems sentences are running into one another. This is called a run-on sentence where we
don’t have any punctuations used.

The correct way to write this would be:

I love to write poems. I would write one everyday, if I had the time.

So, always remember to use punctuations in your sentences and don’t run one into another.

39:55 - 42:02 min

Now we talk about sentence sprawl. So, what is sentence sprawl?

When you are using too many unnecessary words in a sentence such that it becomes a
burden to read; your readers have to read that sentence twice or maybe thrice to catch its
meaning, it becomes a sentence sprawl.

Let’s understand this with an example!

Jason was planning to meet his friend this weekend, but at the last minute he had an
emergency duty, so he couldn’t meet his friend.

It’s such a long sentence. Some readers might have to read it twice or thrice to catch its
meaning; what you actually want to say through this sentence. They will run away from your
content if you use such sentences.

So the right way of writing this sentence would be:

Unexpectedly, Jason had an emergency duty and couldn’t meet his friend.

Isn’t this sentence concise and more clear? So always avoid using unnecessary words in
any sentence you write.

42:07 - 44:29 min

Finally, we come to the mistakes in the use of prepositions.

As we learnt in the previous lesson, prepositions are words such as at, for, in, into, on,
under, through, etc. But sometimes they are confused and used wrongly in sentences.

Let’s see some examples!

 1. She ran in the room crying​. ‘In’ is the preposition in this sentence but a wrong one.
The correct preposition here should be ‘i​ nto​’.
2. The ball went to the window and fell on the ground.​ ‘To’ is the preposition here
but a wrong one. It should be. “​The ball went through the window and fell on the
ground.”

So always use correct prepositions in your sentences.

Let’s take a quick recap of all the mistakes we learned in this lesson!

1. Always take care of the singular and plural nouns in a sentence.

2. Keep in mind the correct use of your punctuation marks - comma, full stop, question
mark, etc.
3. Don’t get confused between the similar sounding words. Know their correct meaning
before using them in a sentence.
4. When you use a pronoun in your sentence, don’t refer it to a vague noun. Always
make sure it is preceded by a proper noun.
5. Don’t use unnecessary words in a sentence.
6. Don’t misplace your modifiers.
7. Finally, use correct prepositions in a sentence

Now, check your knowledge with this practice session!

https://writerena.com/practice-session-2/

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Lesson 3: The 3 Basics of Content Writing (44:35 - 49:45 min)

44:35 - 45:10 min

Ah! You must have heaved a sigh of relief now. All the English lessons are over and we are
moving on to the basis of content writing.

I know English can sometimes be very confusing and scary. Remembering all those
grammar rules can be overwhelming.

But I am sure it has become easier for you and you must have become a grammar pro by
now.

So, let’s learn what is content and what are the 3 basics to keep in mind before you start
writing, in this lesson.
45:16 - 46:51 min

Okay! So if you ask me ‘What is content?’ or ‘What is the definition of content?’, I will simply
say, content is any piece of information. Now that piece of information can be in various
formats.

Like if you read a newspaper or a magazine or an article on the net and get information from
it, it's text based content.

Similarly, if you come across any image that gives you information, for example, a graph
depicting the number of Corona cases in the world for the past 2 months is a piece of
content.

Similarly videos! Like you are watching this video right now and I am giving you information,
it is a piece of content. Same with podcasts. When you listen to any podcast giving you
some valuable information, it’s a piece of content.

So to summarize, any piece of information, be in whichever format, text, image, video or

podcast is a content.

Now, we’ll move on to learn the 3 basics to keep in mind before you start writing your
content.

46:56 - 49:45 min

What are the 3 key points to keep in mind before you start writing your content. Let us first
learn those points and then I’ll explain them to you with an example.

1. Understand the topic.​ So before you even start writing, you have to understand the
topic on which you have to write.
2. Understand your audience.​ You should understand for whom you are writing that
content.
3. Understand the purpose​ i.e what is your purpose behind writing that piece of
content.

Now, I’ll explain these key points with the help of an example.

Let’s say, you have been given a topic to write: ​10 Best Fruits for Weight Loss in 30s

First, understand the topic on which you have to write. This is self-explanatory. You have to
list 10 best fruits which help in weight loss in people of age group of 30-35 years.

Next comes understanding your audience. As the topic says, ‘in 30s’, so your target
audience would be men and women who are looking for weight loss solutions, and those
men and women are in the age group of 30-35 years.
Coming to the third point that is understanding the purpose. With this content, you want to
give valuable information and actionable steps to your audience; fruits they can consume on
a daily basis and achieve weight loss.

So once you have understood all these 3 points, it becomes easier for you to do the
research and write your content.

Now revise your knowledge with this practice session!

https://writerena.com/practice-session-3/

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Lesson 4: How to Start with your Content Writing? (49:49 - 59:34 min)

49:49 - 50:11 min

Hi there! In the previous lesson, you learned the 3 basic things to keep in mind before you
start writing your content. Now we move on to the real process of writing your content.

You have been given a topic to write. So what should be your first step to approach writing
your content. Let’s dive in to learn that quickly.

50:17 - 53:00 min

So once you are given a topic to write, there are 3 things that can happen:

1. You have vast knowledge on that topic and are an expert in it.
2. You just have a basic knowledge on that topic
3. You have no knowledge about that topic

In any case, the first step is always to research your topic to gather as much information as
you can to write your content.

So how do you proceed with your research?

Continuing from the topic example we discussed in the previous chapter i.e. ​10 Best fruits
for Weight loss in 30s​, I will type my topic in the Google search bar and have a look at all
the blog posts that come up on the first page of Google.

You read all these blog posts on the first page of Google and jot down the important points
they mention in their content.

Now why is this important? Or why do we focus on results only on the first page of Google?
 1. The results on the first page of Google are high-quality content. So you will like to
gather information for your content from a high-quality post.
2. When you look up at the results on the first page of Google, they are actually your
competitors. You want to make your content better than them.

So when you read all the blog posts on the first page of Google and jot down the important
points, you will receive two benefits:

1. You will get information to write in your content

2. You can also come across the loopholes in the blog posts on the first page and see
how you can make your content better than them.

Besides these blog posts, you also have to research any case studies or statistics you want
to mention in your content. Suppose you are writing about a particular fruit in your content,
so the nutritional information of that fruit must also be researched.

All these points and information must be researched and kept ready before you start writing
your content.

Next, we move on to doing keyword research for your topic.

53:06 - 59:34 min

In this video, we will learn how to do keyword research for your content. Now, some of you
might not know what keywords are.

Keywords are basically words your readers use in the search bar of Google and other
search engines to find your content. By using these keywords in your content, you improve
your search engine ranking on Google.

So how to do keyword research.

First, we will head over to the tool - Ubersuggest. Type neilpatel.com/ubersuggest/ in your
Google search bar and this screen will appear. Now, you enter a keyword.

So we were writing content on ‘​Best Fruits for Weight Loss’,​ I will type in the keyword
accordingly: f​ ruits for weight loss.

If you are targeting a particular country with your content, you can change it to that country,
otherwise, keep it as such. Default is always the United States. Keep it as such and click on
‘Search’.

When you click on ‘Search’, a dashboard appears with a few results. Now, what are the
results?
Number one is the ​Search Volume​ for that keyword i.e. how many searches are performed
for that keyword on Google in a month.

Second is the ​SEO difficulty​ for that keyword i.e. whether the keyword is competitive or has
low competition. A keyword which is highly competitive is difficult to rank whereas a keyword
with low competition is easier to rank.

Third is the​ paid difficulty​ which means if that keyword is used for any paid advertisements,
what is the difficulty in ranking for that keyword.

​ ost per Click (CPC)​ i.e. how many advertisers are bidding on that
Finally, we have the C
keyword and how much cost they are ready to pay.

So these are the few metrics you see for a particular keyword.

As you scroll down, you’ll also see how many people are clicking on the SEO result of that
keyword, and age-range of people clicking on that particular keyword.

Moving further down, you’ll get more keyword ideas related to that particular keyword.

So, I had typed ‘fruits for weight loss’. The other keyword ideas I get are:

● Best fruits for weight loss

● Fruits good for weight loss
…. And so on with their search volume, CPC, paid difficulty, and SEO difficulty.

Now, how do I select the right keyword or the best keyword for my content?

I have to choose the metrics.

Number one, the search volume of that keyword should be high, SEO difficulty should be low
i.e. competition for that keyword should be low, paid difficulty should be low, and lastly, cost
per click for that keyword should be high, usually about 1$.

So if I see all these parameters with a particular keyword, I can choose it.

Finally, I chose the keyword, “Best Fruits for Weight Loss” as it has a high search volume of
6,600, CPC of 1.74$, and search difficulty or SEO difficulty of 16. So this makes for a good
keyword to target and use in my content.

Now, I will take this keyword and put it in Google search bar.

Apart from Search volume, SEO difficulty, paid difficulty, and CPC, I will also have a look at
the age range of people.
When I use the keyword ‘fruits for weight loss’, the age range with maximum clicks was
45-54 years whereas I am targeting people in their 30s with my content. So let me check if I
change the keyword to ‘best fruits for weight loss’, and then click on ‘Search’, what is the age
range I get?

Yes! So when I type ‘best fruits for weight loss’ as the keyword, the maximum age range for
clicks is 35-44 and that is somewhat closer to people for whom I am writing. Therefore, ‘best
fruits for weight loss’ makes for a better keyword than ‘fruits for weight loss’.

I will take this keyword and type in the Google search bar. Again, I will scroll down to the
bottom or the area where I get ‘s​ earches related to best fruits for weight loss’​.

Now, keywords in this section make for some good related keywords. So ‘best fruits for
weight loss’ can be the primary keyword I use in my content and ‘searches related to’ give
me the related keywords which I can sprinkle throughout my content to make it more
SEO-friendly, Google friendly, and improve my rankings.

Hope you have learned how to research about your topic and the keywords in this lesson.
Now, it’s time to check your knowledge.

https://writerena.com/practice-session-4/

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Lesson 5: What after Research? Should you start writing now? (59:40 - 1:012)

59:40 - 1:00:00

Hi!

In the previous lesson, you had learned what steps need to be taken once you are given a
topic to write. You have to research your topic.

Now what’s next? Should you start writing now?

Well, there’s one more important step which most writers miss out. You’ll get to know that
step in the next video.

1:010 - 1:012

Preparing an outline for your content is the step most writers miss out while writing their
content. Now, why is this important?
Just as a painter prepares a rough sketch before he finally starts painting, it’s important for a
writer to prepare an outline of his content. This will keep you on track, you won’t miss out on
any point, and won’t get distracted while writing your content.

So let’s proceed to learn how to prepare an outline of your content.

You had researched your topic with various blog posts and jotted down the important points.
Taking those points as a reference, and continuing from our previous example i.e. ​10 Best
Fruits for Weight Loss in 30s,​ I have prepared an outline.

First comes the headline. I have written 3 headlines that came to my mind. So when you are
writing, jot down 3-4 catchy headlines that come to your mind.

We’ll choose the best one later.

Next comes the introduction where you can jot down in bullet points what things you’ll
mention in the introduction part of the content. Like I have written:

● How people struggle to lose weight

● Why crash diets don’t work
● What nutritionists recommend about weight loss

Then comes the main part of your content where I’ll be listing 10 fruits that are
recommended for weight loss along with their nutritional information, and how they help in
weight loss.

Finally, the conclusion part where I jot down 2-3 points along with a call-to-action for the
readers.

Now, what is call-to-action?

Call-to-action is simply what you want your readers to do after they read your content.

Since we are writing 10 fruits for weight loss in 30s, it's informative and we want our readers
to incorporate these fruits in their daily diet.

So, of course, following this diet or regime becomes our call-to-action which you have to
mention in the conclusion in a creative way.

That’s how you prepare an outline of your content, and then start writing.

What about the keyword research you did?

Well, we’ll talk about that in the coming chapters. It’s time to revise your knowledge with this
practice session.
https://writerena.com/practice-session-5/

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Lesson 6: Basics of Writing (1:02:59 - 1:09:08)

1:02:59 - 1:04:03

Hey there! In the previous lesson, you had learned why it is important to create an outline for
your content and how to create one. Now comes the real part of writing your piece of
content.

But while you are writing, there are certain key points which you should keep in mind so that
your content is enjoyable by your readers.

So what are those key points? Let’s learn that!

The first key point is using a simple language.​ You might be a vocabulary pro and know
many fancy and creative words.

But just imagine! Will your readers understand the meaning of those words? Probably not!

So always keep in mind the vocabulary and level of understanding of your target audience,
and use the language accordingly. It’s said that the language of your content should be so
simple that even a 6th standard child should be able to grasp its meaning.

1:04:04 - 1:04:28

The next thing is using short sentences. ​Remember we had talked about active and
passive voice in the first chapter? Active voice makes your writing more clear and impactful,
whereas using a passive voice lengthens your sentence and makes it less impactful.

So, prefer to use an active voice with shorter sentences.

1:04:29 - 1:04:56

Third is using short paragraphs.​ None of the paragraphs you write in your content should
have more than 2 or 3 sentences.

Reason?

Well, the readers have a short attention span today. They just skim through your content. So
if your paragraphs are short, they will be able to grasp the important points quickly.
1:04:57 - 1:05:26

Next comes the logical flow.​ The information you present through your content should be
flowing in a logical manner. Every succeeding sentence or paragraph should be connected
to the previous one so that the readers can make out its logical meaning.

When you are creating the outline of your content, maintaining this logical flow becomes very
easy.

1:05:27 - 1:06:10

And lastly, we have the keywords. ​The keywords you had researched previously, now is
the time to incorporate them into your writing.

You must use your keywords in:

● Headline
● Opening line of your content or introductory paragraph
● Subheadings
● Main part of the content
● Conclusion

However, remember not to stuff your content with the keywords. Use them as natural as
possible so that they don’t alter the meaning of your sentence.

I’ll show you all these points in action with an example of a content piece in the next video.

1:06:16 - 1:09:08

We have learned the key points to keep in mind when you start writing your content. We see
these key points in action through this content piece.

This is a piece of content written on the topic, “What Blogging is and Why Should you do it?”

First, read the opening line.

“Before we talk about the importance of blogging, let us know what blogging is.” Simple and
short!

Moving ahead, “A blog is a website that is like a journal or a diary”. This is also a simple
language and a short sentence.
But the next sentence, “Many create their own website/blog and write on their blog and
people who write on the blog to share information are called bloggers.”

Now this sentence is a bit lengthy and makes it difficult to understand its meaning in one go.
So I will change this sentence and instead write a shorter sentence.

“People who share information on the blog are called bloggers.”. Now that’s a shorter
sentence and the meaning is more clear.

Now we move ahead!

The subheading is “Why is blogging important?”.

Under this, the writer has clubbed a few points in one single paragraph. This is a large
paragraph which makes it difficult for the readers to skim through or grasp its meaning. So I
will break this paragraph into chunks/sections.

This is how I have broken one large paragraph into three chunks or sections so that it is
more presentable and easier on the eyes of the readers.

As you move further reading the whole content, you will realize that it has a logical flow.
Every sentence or paragraph is interconnected to the previous one. At none of the places
you’ll feel that a writer has written a sentence and immediately started with another topic out
of the blue.

The keyword which has been used for this content is “What Blogging is?” and has been used
in the headline, the opening line, and related keywords have been used in the paragraph
and throughout the content piece.

So this is how you proceed with writing your content keeping all those key points which you
have learned.

Now, it’s time to recap the lesson with this practice session.

https://writerena.com/practice-session-6/

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Lesson 7: Basics of Content Editing (1:09:13 - 1:17:18)

1:09:13 - 1:13:21

Okay! So you are done writing your piece of content. But is it ready to submit to your client or
publish it on your blog? Well, not yet!
Because the first draft that you write is always crap irrespective of whether you are an
experienced writer or a newbie.

Even when I write my content, despite having 4 years experience, my first draft is full of
errors. That’s because when we write, we think of something in our minds which need not be
the same we typed or wrote on paper.

Let me give you another example!

When we gave exams in school/college, we were told to revise our answer sheets before
submitting them. So that revision was proofreading and editing to ensure we haven’t written
a wrong answer or made any mistakes.

Same here with the editing of your content!

Before you submit it to your client or publish it on your blog, you have to edit your content.
But there are certain rules to keep in mind while editing your content.

Let’s have a look at what those rules are!

1. Leave your content for a day. A ​ s a content writer, I never edit my content
immediately after writing or on the same day I write it. Reason? When you have
written your content, it’s still fresh in your mind, and you won’t be able to pick out
many mistakes of your own. So, it’s always advisable to leave your content for a day
and approach for editing the next day.
2. Read your content aloud.​ Now you might ask, when you have so many editing tools
today, why should you edit your content manually? Yes, you have editing tools at
your disposal, but those editing tools can only pick up spelling mistakes, grammar or
readability errors. What about other errors you have to check? You have to do that
manually. So I always recommend doing one round of editing manually and a second
round with editing tools.
3. Now when you are editing your content, what are the things to check for?
● Are all your spellings correct?
● Grammar - keep in mind the grammar rules we have learnt in the previous
chapters
● Any typing mistakes which might have cropped up accidentally
● If you are using any data or statistics in your content, check if it is still valid or
has it changed over the years.
● Have you incorporated any unnecessary sentences which are not required in
the content?
● Check if you have used the keywords at proper places in your content

Once you are done with all these, the final step is to check your content with editing tools.

The major editing tools which are used today are Grammarly, ProwritingAid, and
HemingwayApp.
In the next video, I’ll show you how to use ProwritingAid as a content editing tool for editing
your piece of content.

1:13:27 - 1:17:18

We’ll learn how to use ProwritingAid which is a free content editing tool to edit your piece of
content.

First, head over to prowritingaid.com and create your free account. Once you create your
account and log in, you will see the screen. Click on ‘Start Web editor’.

Once you do this, a dashboard will open up and you can upload your piece of content which
has to be edited on this prowritingaid tool.

Click on ‘+’ icon to create a new document. We will give this document a name. So I am
editing a content piece on digital marketing. So I will give this document a name as ‘Digital
marketing’ and then click on ‘Create’.

When I click on ‘create’, another dashboard opens up where I can copy and paste my
content piece and go ahead with the editing process.

However, the free versions of these tools like ProwritingAid or Grammarly allow you to edit
only 500 words in one go. So, if your content piece is more than 500 words, you can edit it in
sections.

So, first I will go to the document I have to edit. Copy a few words which are less than or
about 500 words and paste it on the dashboard of ProwritingAid.

Further, you can make settings to the language of your content. Let’s say you are writing in
US English which is the most common.

Suppose you want to change it to UK English or Australian or Canadian English, you can
make it. But US English is the default setting.

Once you have pasted your content in ProwritingAid, the tool will map all the mistakes, like if
you have used a passive voice, highlight spelling mistakes…. So and so forth.

Comma should not be used here. It’s showing to use ‘now’ here but we know that ‘know’ is
the correct word here and you can ignore it.

That’s why I talked about editing your content manually because editing tools can’t be relied
100%. There might be certain mistakes which the editing tools highlight but they are not
actually mistakes.
So in this manner, it will highlight all the mistakes whether grammar or spellings or
readability errors like active and passive voice, and you can correct them which might have
been missed during manual editing.

Once you are done with the editing, you can incorporate these changes in your Word File
accordingly, and submit your content to the client after doing plagiarism check which we’ll
learn in the next lesson.

Now, it’s time to revise your knowledge with this practice session!

https://writerena.com/practice-session-8/

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Lesson 8: What is plagiarism and how to avoid it? (1:17:24 - 1:23:00)

1:17:24 - 1:20:03

Hey there! So you have edited your content using the editing tools and now, it’s perfect. But
is it ready to submit to your client or publish on your blog?

Not yet! What about plagiarism?

If you submit a plagiarized content to your client, it will be rejected straight away, and if you
publish it on your blog, you will have copyright issues.

So let’s learn what is plagiarism and how you can avoid it!

If you remember when we gave exams in school/college, we all have done this one time or
another. We would ask the person next to us to show us an answer to a particular question.
So what were we doing? That was plagiarism!

We were cheating and copying other’s answer. Same is plagiarism. When we copy the text
from other writers as it is without giving them due credit, that is called plagiarism.

However, when you cheated in exams, you would at the most be suspended from the
examination hall or prohibited from giving that exam. But if you are doing plagiarism in your
content, you can land up in jail or have copyright issues.

So what are the ways by which you can avoid plagiarism?

1. Use quotation marks.​ We might use some text or quotations from other writers. No
big deal. But when you are using such quotations, always put it within quotation
marks and cite the name of the author.
2. Rephrase in your words.​ Even if you are taking a reference from other writers, don’t
copy it as such. Rephrase that sentence or paragraph in your words.
 3. Check for plagiarism with ​plagiarism checking tools​.

So these are the ways by which you can avoid plagiarism in your content.

In the next video, we’ll see how to use plagiarism checking tools to check plagiarism in your
content.

1:20:09 - 1:22:59

Hello, welcome to this short video tutorial on how to check plagiarism in your written piece of
content.

For the purpose, we’ll use a free tool called smallseotools.com/plagiarism-checker/

Head over to this tool in your Google Chrome. Once you do so, a dashboard will open up
where you can copy and paste your written piece of content to check its plagiarism.

So I will go to the Word file where I have written my content, copy it, and paste this content
on the dashboard of the plagiarism checking tool.

Now I will scroll down and click on the button ‘Check Plagiarism’. Once I do this, the
plagiarism checking tool automatically starts checking for plagiarism in my content.

If there is plagiarism anywhere in my content, it will be highlighted in red. If there is no

plagiarism, it will be shown as 100% unique.

So you can be sure whether your content is plagiarized or not. If any sentence or paragraph
is highlighted in red, you can change the sentence structure to prevent plagiarism.

One more thing to remember here is that plagiarism checking tool takes only 1000 words in
one search. That means you can copy and paste only 1000 words in one go. If your content
is more than 1000 words, you can check its plagiarism in sections. Like copy the first 1000
words and check its plagiarism. For the next section, scroll down and click on ‘Start New
Search’ to check plagiarism of the remaining part of the content.

Now, it’s time to revise your knowledge with this practice session.

https://writerena.com/practice-session-8/

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Conclusion - 1:23:00 - 1:23:47

So you have checked the plagiarism of your content and its 100% unique and perfect. Now
what’s next?
Well, now you are ready to publish that content on your blog or submit it to your client. I
guarantee you won’t face rejection now and attract more and more readers to your blog.

Hope I was able to nail down all the steps to write that perfect content for you!

If you have any questions, drop them in the comments below or get in touch with me at the
given email ID.

Thanks for watching!