up • a • cake

SWOT
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ANALYSIS
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• a bi
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STRENGHTS WEAKNESSES
1. Variety of cake flavors and 1. Increased operating costs
sizes 2. Operating only in a specific area
2. High quality and freshly baked 3. Vulnerable to competitive
goods at an affordable price pressures
3. Great customer service 4. Weak brand image
4. Inviting and comfortable 5. Gaps in capabilities
atmosphere 6. Little experience in running a
5. Competent staff and skilled bakery
workers
6. Availability of the online
ordering system
7. Using of latest equipment for the
bakery
8. Good location of the bakery

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OPPORTUNITIES THREATS
1. Product expansion 1. Emerging competitors
2. Host event to promote sales 2. Already established bakeries in
3. Increase market share the area
4. Membership benefits 3. Economic slowdown
5. Ability to develop additional 4. Shifts in consumer tastes
stores 5. Changes in the weather
6. Product bundles/ promos condition
7. Holiday season increases sales 6. Material shortage

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