- Leveraging digital technologies to

build efficient e-markets across the

Commercial, Industrial & Agricultural
sectors -
 E-Finance Group

e-finance has cemented itself as an integral partner in the Egyptian government’s push for digitization and has propelled the nationwide
strategy forward by developing integrated platforms that are leading Egypt’s digital revolution, aiming to develop the ICT sector, boost
competitiveness, and attract foreign investment.
 E-AswaaqMisr

THE STORY
In November 2019, efinance Investment Group marked its expansion into e-commerce with the
establishment of eAswaaq Misr, a digital purchasing platform specializing in agriculture, commercial and
industrial markets. eAswaaq was established in 2020 to provide enterprise marketplace management, offer
micro-lending services and seize market expanding and exporting opportunities, with an initial focus on
Egypt’s thriving agriculture market.
Today eAswaaq Misr is a leading digital services provider, serving strategic sectors that are a key pillar to
the Egyptian economy.
eAswaaq scope of work includes creating, managing, and operating specialized marketplaces, and providing
end-to-end services to build Egypt’s National market place that offers value added services enhancing the
value chain & transforming it to a delivery value chain.

The company goals are in line with Egypt’s national social development goals which include:

Manufacturing promotion

Export Promotion

Promoting local Trade

E-AswaaqBusiness Divisions
 E-commerce

It Is the time for

the 1st National
B2B
Wholesale Marketplace
B2B2C
Screen Shots from our testing environment
Screen Shots from our testing environment
Screen Shots from our testing environment
Mobile Application
Seller Center
Seller Center
 New pattern Transactions

Manufacturers List the product

B2C
interface

Physical
Retail /Trader
orders
End
API
Customer

B2C e-commerce

Importing , Exporting
& Trading companies
 Catalogue and Match making

• Customized subscription packages offering unique benefits & features that help boost
sales for Manufacturers and Importers Catalogue
 Supply Chain Finance with one of the biggest
Trader / Buyer Selects Digital
Lending from the check out
page
Digital Loan Express
Trader / Buyer sign the
needed documents to
proceed with his financed
amount
National bank
Trader / Buyer upload his
Trader / Buyer receives his
documents through the
credit decision from the bank
platform
The bank transferred the
amount to the Seller with the
PO to proceed with the
commercial transaction
 Acquisition plan for Manufacturers & Traders

Manufacturing Sector
B2B Industrial Categories Sellers Signed Q1 (Post Launch)
Chemicals, Rubber & Plastics 10 50
Electrical Equipment 10 30
Constructions & Engineering 12 25
Machinery, Industrial Parts & Tools 18 25
Packing Material 5 20
Textiles & Fabrics 25 50
Total 80 200

Co-operation with IMC & FEI to Acquire a

wide range of Manufacturers on the B2B
platform Focusing on Strategic industries
with National focus
 Professional resources

24/7 Customer service Logistical & Freight Tailored marketing

support Services packages
Example from our Sellers Partners GOV Partners
Thank You