Customer Journey

The No more Based on Modern Agile

HIPPO We are uncovering better ways
decisions of developing organizations that
unleash the brain power of the
Make People Deliver Value Make Safety Experiment &
employees. This is our best Learn Rapidly
Awesome Continuously a Prerequisite
Startup Mentality & Ability in the Enterprise Product Organization current thinking.

Version 1.2

Business Value One Product Organization Organization Structure

Decreased Time to Market
Organized for Customer Focus & with an Agile Mindset to Mobilize Brainpower
Customer Journey Teams
Increased Strategic Flexibility
Limiting concurrent Optimize for Flow
100% Before During After Before During After
Increased Quality of Solutions
initiatives - and Customer Value
Capacity
Increased Employee Engagement Traditional
A

Company Bet
Company Bets
Increased Customer Loyalty
Alignment B

Vision
C
Team Initiative - Mission
Autonomy Team Mission vs vs
Agile
A

Helping other Teams

Helping other teams Delivers on Strategies connected to the
Autonomy & Alignment B
customer journey, such as Increasing
C New Customers, LTV or Increased Usage.
Optimizing for flow instead of resource
Lights On
Lights on
“Up an running” Autonomy Reduce the number of concurrent optimization together with customer
Strategy Strategic initiatives to deliver early & often. focus leads to increased output of value. Product Teams
input from
learnings Teamsetup Lean Teams
A Growth Mindset
Roles Skills (competence groups)
Before During After
Agile Coach AC - Skill
Leadership
Catalyst Leadership for mastery and
high performance. Can sit & belong

Product Owner PO - Skill

Team Mission Scrum Master SM - Skill
Improvement Make People Way of Delivers on Strategies connected to specific
Competences of everything Awesome Working products & maintain the platform for long
Online Marketing Marketing - Skill
6 Months Experiment & Deliver Value
term high quality & speed.
- 1 Year Development Development - Skill Learn Rapidly Continuously
Mission UX & Design Design - Skill Platform Teams
to any team.

Make Safety
a Prerequisite
The Lean Team Analysis Analysis - Skill Competence
Organization
Development
Operations Operations - Skill
Team Opportunity Map Leadership Team Support all Teams Modern Agile (the middle of the flower) by Joshua Kerievsky

60%
The Lean Team A Team on a Mission Platform Teams delivers functionality in the
... as in Lean Ux and Lean Startup
30% Tactic
Roles
Profit & loss, Ownership & Purpose platform to support needs from the
input from End 2 End Responsibility and budgets
Mission Customer Journey - & Product Teams.
100%
Opportunity Backlog
10% learnings Competence by team
Map
1 From identifying opportunities
Activities
Support Teams
- to building solutions that creates impact.
Self Self
Impact Map 2 From user research and analysis
Diversity
Service Service
Hypothesis - to building on all necessary platforms. Dev Ops
Design Ops
3 From coding with automated testing
- to continuous deployment.
X-functional Team
7-12 people
Dual Tracks People Ops
and more...
Sprint 1 Sprint 2
60% Company Bet
Team planning Mastery & Collaboration
Discovery

100% Alignment Support Teams acts to deliver self service for all
Case Study 2018: The bank Avanza did a full transformation Discovery Discovery
other teams. Could also coach, train, mentor
from a traditional silos organization with separated IT/ Team Initiative - Mission
Autonomy Learn and support in alignment and strategic input.
Marketing/Product/Operations to Customer Journey org with
Lean Teams during 2017-2018 while still running business as Helping other teams Infographic Poster by:
usual. Before the transformation 5.8 teams were involved in an Autonomy or Alignment mia.kolmodin@dandypeople.com
Delivery

avarage delivery, after the transformation only 1.2 teams. The Measure Build Delivery Delivery
vision was that all teams should feel like a small startup, and Lights on - “Up an running” T-shaped Free download:
they succeeded in that according to their happy employees. Autonomy People dandypeople.com/blog
Sprints