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STATEMENT OF PURPOSE

University: University of the West of Scotland


Course: MBA
Intake: MAY 2023

Education is the most important tool that is applied in the contemporary world to succeed. Better
education is very necessary for all to go ahead in the life and get success. It develops confidence and
helps building personality of a person. The whole education has been divided into three divisions
such as the primary education, secondary education and Higher Secondary education. All the
divisions of education have their own importance and benefits. Primary education prepares the base
which helps throughout the life, secondary education prepares the path for further study and higher
secondary education prepares the ultimate path of the future and whole life. Most important
decision in one’s life could probably be their educational advancements. This might be the reason for
my desire to attain the highest level of education. Self-evaluating percent myself I have decided to
pursue my master’s in business analytics in UK. This choice has followed logically after cautiously
considering my educational environment.

Educational Background:

I have completed my Secondary School Education in 2016 with 8.8 GPA, Intermediate from Board of
Intermediate in 2018 with 72.3% and Bachelor of business administration in 2022 with 5.23 GPA in
ICFAI business school

Why MBA:
For a business, having a new and innovative idea Is only part of the battle. The other part relies on not
only forming a stable business model, but also getting the idea out there into the market. Successful
marketing strategies can either make or break a business, and I have long been interested in the ability
to integrate the latest in media technology with traditional methods of advertising to be able to craft
successful marketing initiatives for business. For this reason, lam applying to the Marketing MBA
program to further my understanding of the business field while also enhancing my ability to design
creative
and effective marketing solutions. During my sophomore year of college, I completed a marketing
internship at a local business that helped me to enhance my understanding of strategy development as
well as market research. I was responsible for aiding in the development of a marketing strategy for a
new product release, and it required the analysis of large amounts of data to determine the optimal
outreach Strategy. Through examining spending and browsing habits of people in the target
demographic, we were able to successfully design a marketing project for implementation in the
summer of that year. This experience allowed me to learn the ins and outs of successful data analysis
for
market research. Through this MBA in Marketing, I hope to be able to further enhance my business
acumen while gaining a better understanding of market movements. This program will allow me to
take on relevant and industry-driven projects that will allow me
to enhance my understanding of the application of marketing concepts to real-world problems. I look
forward to learning from my classmates as well as the professional faculty to improve my skillset in the
field of data
acquisition and analysis as well as marketing concepts and strategies.
Why I am Choosing UK?

My desire to pursue master’s in business analytics course from UK is based on various reasons. The
renowned UK Universities provide the best state-of-the-art & best practice, Support students to
believe imaginatively and autonomously in inspiring education surroundings, provide them positive,
information and aptitude to shine in their elected career. The Universities accomplish all the supplies
of an elegant course with top education services, outstanding relations with a number of projects and
realistic teaching opportunities.

Why Not India?

There are very few top-notch colleges in India like IIMs, ISB, XLRI and some IITs which are very
illustrious for providing masters course but clearing the entrance exam is a tough nut to crack and
requires one complete year to prepare for exam and the result are not predictive even after putting
plethora of effort into it. I decided to do my masters from UK and not in India as I don’t want to fritter
away my time in the preparation of the entrance exam.

Why Not Some Other Countries?

I explored some other countries as well which suits my career preference like USA, Australia, Canada,
Ireland, New Zealand etc. Initiated my search from US, there the cost of living expense would be out
of my budget and visa issues will keep hampering the students there so contemplated to do master in
US will not be a prudent decision.

In Canada, institutions like University of British Columbia, Ryerson University, Carleton University,
Western University, and much more top college provide MS in Data Science but the cultures
followed there is not falls in my interest domain. Hence, I rescind plan to go Canada. After comparing
universities in New Zealand and UK, I found that rankings of UK universities were much higher and I
was also eligible for a direct entry to Master’s program in UK. Hence, I decided to pursue my Master’s
degree in UK. Besides, there are other important advantages of studying in UK, its higher education
and qualifications have a remarkable international reputation and the UK degree is recognized by
global universities, top employers and government bodies creating huge number of chances to get
placed with elite companies and hence popular destination among international students and also
because of its cultural diversity, friendly natives and high quality of education.

What are your Career aspirations and how does the course fit in with this?
The primary reason to apply for the master’s in business Analytics been the rapid changes in the
global trends. I developed a strong liking for all the management subjects. I understood that these
subjects would provide me with the knowledge that how to run traditional trading and distributing
business. Looking at the future, I wish to innovate and keep pace with the technology that is used in
the business and administrative industry and the course offers a variety of learning opportunities in
the analytical realms associated with business, such as Deep Learning, Multivariate Data, Business
Analytics and Intelligence, Business Forecasting, Marketing Analytics, and the entire analytics life cycle
covering Descriptive, Prescriptive, Predictive analysis and much more. The exposure and learning
environment of the varsity is the most sought-after experience any student can have later I learnt and
worked on data visualization tools like Tableau where I had to simplify and visually represent large
sets of data. With the drive towards these subjects and skills, I explored more about Analytics, and
this was the point where I decided that I wanted to pursue a master’s in the field of Business Analytics

Visa Conditions and Obligations

I am aware that I need to meet the following UK Border Agency (UKBA) Student Visa Conditions
during my stay in UK:

● I need to pay Immigration Healthcare Surcharge (IHS) for the duration of my student visa.

● I am allowed to work 20 hours per week when course is in session and full-time during
holidays.

● Must receive a Confirmation of Acceptance for Studies (CAS) from a university approved by
UK Visa and Immigration (UKVI).
● I need to provide means of subsistence to cover living expense and education fee as well.

Conclusion

After giving plethora of thoughts and doing the best research possible I came to the conclusion that
your University is the most creative and electrifying platform to enhance my knowledge and take it
another level. This University favors diverse cultures, Independent Learning Centre, international
network and awe-inspiring campus which has allured me and made me even more passionate
towards my goal.

SADAK SUSHRITH KUMAR.

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