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Case Guide - BLOCKBUSTER
Case Guide - BLOCKBUSTER
Case Guide - BLOCKBUSTER
GOAL GUIDE
DO NOT COPY AND PASTE 1.) How and when did BLOCKBUSTER
GET INFORMED!
TRY TO UNDERSTAND THE
arise?
INFORMATION AND 2.) Who were its competitors in the
SELECT USEFUL DATA
best moment?
3.) How much did it grow?
WE WILL NOT EVALUATE 4.) When did its decline begin? Why?
YOU FOR THE DATA THAT
YOU GET, 5.) What did they do wrong?
6.) What other company replaced it?
WE WANT YOU TO
CRITICALLY SEARCH FOR 7.) What is your conclusion
THE INFORMATION.
regarding this company?
8) What is "success blindness"?