Visual media are images or frames

of images that we can construct and

reconstruct to give different meaning
to it. We can observe it with
photographs, videos, infographics
comics, memes and other objects that
projects an image.
 SPACE. Using the
canvas, you can use
some spaces to creatively
produce stunning and
clever designs. Use spaces to make
a direct message since it creates
focus to other elements making it
stand out.
 Lines. Use lines to
guide the viewer’s focal
point and separate
objects in your design.
Use straight lines for
order and neatness, wavy lines for
more movement, and zig-zagged
lines for tension or excitement.
 Size. Use different
sizes of your
objects in your
design to show the
relative importance of
objects and information.
 Pattern.Designs
with repeating objects
like lines and shapes
forming patterns can be
aesthetically appealing
giving a sense of order to a design.
Repetition is a crucial element in
branding design for consistency.
 Texture. Textures
give designs a sense
of realistic effects. It
can add tactility and
depth. However, use this
technique in moderation as it
may overwhelm your design.
 Colors. Different color
sets the mood and tone of
your designs. Color have
psychological impact to
us. It is very important to
understand the different meanings of
each common colors according to
human perception.
EXPLANATION:
EXPLANATION:
Expression EXPLANATION:

: We tend to
analyze
emotions
and actions
of people
by reading facial and eye
expressions.
Body Language: Postures
and gestures can mean more
than words. We predict
people’s motives and
emotions by reading body
language
Color: Most of us give meaning to
colors based on preferences, culture,
experiences and human psychology. We
might think that color blue is a masculine
color and symbol of peace. Most companies
prefer blue because it represents trust but it
also means loneliness and mourning for
other cultures.

Environment: We observe
the environment we see
and give interpretations of
the situation of the people
in the environment

Symbols: Hand gestures,

icon, brand logos,
landmarks, emoji are some
of the symbols that we
interpret every day.