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Mercullo Et Al Nov 23
Mercullo Et Al Nov 23
METRO MANILA
By
Medalla, Justin, C.
De La Salle University
December 2022
CHAPTER I: INTRODUCTION
1. There are no studies done on the state of commuters in the Phils but observations show
2. Can the state of the bus stops affect the take up of commuters on the bus
has started to impose less stringent health and safety protocols as suggested by economic
planners (Jaymalin, 2022). Currently, the national government is using different strategies to
stimulate and sustain the country’s economy. The National and Economic Development
Authority (NEDA) have proposed a 10-point policy for accelerating and sustaining the country’s
economy, which aims to accelerate vaccination roll-out, reinstate in-person and economic
activities, and streamline its metrics in the pursuit of an endemic world (Chua, 2022). Joey
Salceda, the presidential adviser for entrepreneurship, urged other government officials to
streamline its relaxed health protocols, citing that it is the key to the country’s economic
resurgence (Maralit, 2022). Schools and businesses have begun opening their doors for in-person
work and classes. Businesses have begun calling their employees back to the office (Malasig,
2022) to spur employee productivity, in which virtual work seems to compromise it (De Los
Santos, 2022). On the other hand, a modal shift to in-person classes as mandated by the DepEd
Order 034 has been approved (Paunan, 2022), stating the importance of children being equipped
with the right knowledge and skill set (Hernando-Malipot, 2022). Evidentiary to the economic
recovery is the increased presence of traffic congestion and mobility in more than thirty eight
(38) cities within Metro Manila and nearby provinces after the government approved the
Figure 1.1. Transport, Leisure, and Workplace Mobility in the Philippines (Ritchie et al., 2020)
As depicted in Figure 1.1 above, foot traffic in the Philippines have increased since the
second quarter of this year. Specifically, the increasing mobility trend can be seen in recreational
activities (e.g. movie watching, parks, etc.), visitations in workplaces, and in public
transportation usage. Therefore, the government has to be prepared in facing with the public
With the laxing of COVID-19 restrictions, demand for public transportation is expected
to increase. According to Dela Peña (2022b), 80% of the Metro Manila population relies on it.
Of the total commuting population, 85% has been commuting already via the different modes of
public transportation since November 2021 (Chua, 2022). Although the public transportation
sector experienced painful economic and financial woes from the pandemic, the post-pandemic
recovery efforts are expected to revitalize the heavily affected sector (Sunio et al., 2019; Esmael,
2020).
Public Utility Buses (PUBs) are highly prioritized in the hierarchy of public transport
according to the Department Order No. 2017-011 (2017) due its practical benefits of being
reliable, safe, accessible, environmentally sound, and comfortable. In addition, PUBs are capable
of covering medium to long distances between cities while being affordable at the same time
(Wijaya, 2009; Domingo et al., 2015), provision of better passenger amenities (Mayo &
Taboada, 2020), being environmentally-friendly as it produces less air pollution per passenger
mile (National Express Transit, 2017) since “carbon footprint of those taking the public
transportation is smaller compared to those that are taking their own private vehicles” (I. Cruz,
personal communication, October 11, 2022), and its crucial role in moving high volume of
people across cities within Metro Manila (Regidor, 2019; Morillo, 2022, as cited in Luna, 2022b)
while using lesser road spaces (Domingo et al., 2015). Furthermore, “buses can easily carry [up
to a maximum of] 60 passengers and put side-by-side, that’s only about three cars to a bus for
the same amount of space” (I. Cruz, personal communication, October 11, 2022).
Given the benefits, different commuter groups and coalitions have urged the government
to increase the supply of Public Utility Vehicles (PUVs) to cope up with the demand (Luna,
2022a). Initially, PUB operators are authorized to operate at 50-75% capacity, provided that no
passengers are standing and that one-seat-apart scheme is strictly followed (DOTR, 2021;
Prasetyo et al., 2020). But in a recent circular released by the LTFRB, a maximum of 15 and 10
standing passengers are allowed for low-entry PUBs and coach-type PUBs, respectively,
provided that one-person apart distance is strictly implemented (Land Transportation Franchising
& Regulatory Board, 2022, p. 1). Additionally, the Department of Transportation’s (DOTr)
added 50 more buses in the EDSA carousel (Locus, 2022) and the return of 133 non-EDSA pre-
pandemic routes for all PUVs in metro manila, comprised of 33 non-EDSA city bus routes, 68
traditional and modern jeepney routes, and 32 utility vehicle (UV) express routes by the LTFRB
(Baroña, 2022). Aside from the resumption of operations and increase in capacity, the
government also spearheaded the deployment of its PUV service contracting project under the
rise in commuter mobility problems (Gaspay, 2021), there is a need to improve public bus
services and infrastructures to increase ridership, improve reuse intentions, and improve
stakeholder satisfaction, which eventually will make it more attractive to use (Dixon et al., 2010)
and would gain more support from the public (Todd, 2008). Moreover, public transportation
modes such as PUBs are vital drivers of a country’s economic growth (Francisco & Helble,
2017) as they operate on arterial or major highways of Metro Manila (Llanto & Gerochi, 2017;
Sunio et al., 2019), making it one of the standard modes of transport in the country (Mayo &
The government has recognized the importance of modern and efficient transportation
Authority, 2018), and in the past 5 years has implemented multiple projects with this goal in
mind. Among these were the Public Utility Vehicle Modernization Program (PUVMP) of the
DOTr and the ‘Build, Build, Build’ Program. The PUVMP is a large-scale transformational plan
more well-managed, efficient, and environmentally sustainable transport sector (Delgra, 2017).
Government officials and agencies have recognized the relevance and importance of
updated and modern transportation systems to the country’s socioeconomic growth (National
networks, high-density, and quality infrastructures, which leads to high development levels
this act is to help drivers and operators recover financially and sustain its profitability in the post-pandemic era. In
addition to the government subsidy, the Office of the Vice President (OVP) has pledged a Libreng Sakay Program,
which will utilize the office’s five (5) buses for commuters to use (Galvez, 2022).
(Rodrigue & Nitteboom, 2018). According to Move As One Coalition and AltMobility PH, more
than 80% of Filipinos in Metro Manila rely on public transportation services, but only 20% of
public road space is attributed to public Utility vehicles (PUVs) (Dela Pena, 2022). With these
considerations in mind, together with concerns about environmental impact, efficiency, and
safety of the current PUB operations, the government has been implementing projects in the last
five (5) years for its improvement and enhancement such as rationalizing its routes,
infrastructures, and improving its overall services. Some of which is the Public Utility Vehicle
Modernization Program (PUVMP) of the DOTr and the ‘Build, Build, Build’ Program. PUVMP
sought to transform the country’s public transportation landscape (Malasique et al., 2022) in
response to the pressing factors such as private vehicle congestion, air pollutants, and overloaded
road capacities (Rith et al., 2020; Estipular, 2020) among others. Through this program, mass
public transportation operations are enhanced to be more efficient and reliable (Delgra, 2017). In
the case of PUBs, programs are already being implemented such as the government’s current
process of phasing out old and overdue PUBs (Ramirez, 2018), streamlining of franchises
through consortiums’ control of operations such as in the EDSA Carousel (GCQ Special Permit
for Route No. E, 2021), and the publishing of local public transport route plans (LPTRP) for
PUBs, with DOTr activating 29 bus routes in Metro Manila (De Guzman, 2020) initially, which
was extended to 31 routes in the accommodation of EDSA carousel and Cubao-Antipolo. As for
the BBB program, building of modern infrastructures was the primary goal. One of its projects is
the country’s first ‘state-of-the-art’ integrated and multi-modal terminal, with facilities and
design that are on par with world class standards. The Paranaque Integrated Terminal Exchange
(PITX) is a terminal that harbors buses from Cavite, Batangas, and in-city modes of
transportation with the aim of reducing the number of provincial buses operating within Metro
Manila. It also features park-ride facilities, maintenance areas, a bus reservation, online booking
system, and advanced ticketing systems. Aside from its transportation-centric features and
facilities, the terminal also houses a centralized shopping center, office buildings, and
commercial spaces (Carmudi PH, 2018 & Rey, 2018). Another prominent project, targeted at the
improvement and enhancement of PUVs is the Bus Rapid Transit (BRT) project in Metro
Manila. The BRT project was fully implemented under the Duterte administration in 2017
(Garcia, 2021) that seeks to combine the flexibility of buses and the celerity of railway transit
systems (Deng & Nelson, 2011; Maeso-Gonzalez & Perez-Ceron, 2014) given the unreliability
and inefficiencies of city buses. Furthermore, Philippine-based case studies on the applicability
of BRT proved that implementing a BRT system in Metro Manila alone yields lesser operating
costs, lesser travel time, ridership potential, and is more beneficial for the environment (Baron et
Despite the many improvement projects and decrees laid out by the government and
several government agencies concerned with the management of public transportation services,
specifically PUB services, there have been various news reports and stakeholder complaints that
are in direct contrast to the goals and principles of the programs and the other initiatives geared
It is the direct stakeholders of public bus transport services, specifically commuters, that
are burdened by PUB service problems. Despite the irony that the government is calling for “a
sustainable, and people-oriented national transport system that ensures improved quality of life
of the people'' (National Economic & Development Authority, 2018, p. 2), there is still a lack of
affecting the quality of service being provided (Changing Transport, 2020). Commuters are faced
with a dilemma of routinely facing worse Metro Manila commute experiences, primarily
attributed to pre-transit service, such as time consumed due to waiting, stress and exhaustion,
weariness due to commute experience, and unfavorable environmental and ergonomic features,
which forces commuters to seek for coping mechanisms such as self-distraction or entertainment,
rest opportunities such as sitting and relaxing, and personal adjustments from the unhealthy
commuting environment (Fallaria et al., 2018). Supporting bus system services requires
optimal supply of bus facilities and infrastructures as it affects the level of the service
rendered to commuters (Wijaya, 2009). This lack of support is evidenced by the current poor
design of bus stop/shelter infrastructure as depicted in Figures 1.2 through 1.6 which affects the
pre-transit services rendered to commuters. As a result, more commuters are less satisfied
with PUB services, as supported as well by findings of other studies (Gatersleben & Uzzell,
The EDSA Carousel3, as a make-shift BRT system has encountered several issues and
faced public scrutiny since it began operations in 2020. It has caused frustration among
commuters (BBC, 2019; Sarao, 2022). One significant issue is the lack of buses being deployed,
especially during peak hours. Grecia (2022) reported that only around 200 buses were being
deployed during rush hour despite the capacity of the busway being 440 units. Furthermore, by
the onset of 2022, numerous businesses had already begun to call their employees back to the
office. The disproportion between supply and demand caused longer lines than usual and absurd
stories from commuters. Another issue is the project’s lack of progress in terms of infrastructure
3The EDSA Carousel is also known as the Metro Manila Bus Rapid Transit (BRT) First Line Project is
implemented to improve the effectiveness, efficiency, and safety of the public transport system along the project
corridor in Metro Manila, costing the government US$ 109.41 million, with $64.6 million pledged by the World
Bank (World Bank, 2022).
throughput (Yong, 2022; Grecia, 2022; de Vera, 2022). As a result, the World Bank decided to
withdraw its funding entirely whilst declining requests to extend the contract (Garcia, 2022). As
a result, many commuters reportedly felt stressed, insecure, anxious, tired, and frustrated in
relation to their commute experience, primarily attributable to their waiting for the bus (Dela
Peña, 2022a; Recuenco, 2022). Although the DOTr added 50 bus units to the current 450 buses
plying through EDSA carousel to cope up with the demand (Locus, 2022), bus stops are still
Forum) stated that the current stations lack ample space and waiting areas for commuters
(BusinessWorld, 2022). Additionally, when commuters are interviewed4, they “feel [the]
frustration because the facility is not that great. The stop is too narrow, stairs going down the
stop are dilapidated. Sometimes, the walkway is slippery [and] the barriers are rusty and old”
(Commuter 9, personal communication, September 27, 2022). More so, commuters expressed
lack of place to sit to recover after “lots of going up and down the stairs” (Commuter 13,
personal communication, October 11, 2022), stating that it is “fatiguing because you have no
place to sit for 15-20 minutes” (Commuter 3, personal communication, September 22, 2022).
Similarly, the same negative experiences are felt by commuters who rides on non-EDSA
carousel buses, such as the traditional city buses and express buses (i.e., P2P bus). They have
regarded that there is lack of attention in terms of commuter safety and security, stating that they
fear of being “unconsciously snatched or someone will declare robbery” (Commuter 3, personal
“there is not much lighting, and the light only comes from the meralco post, which is not
4Thirty (30) respondents were interviewed as, comprising twenty (20) commuters, four (4) bus drivers, three (3)
conductors, and three (3) dispatchers. Interviewees were asked to describe their commute and work experiences and
observations on public city bus services based on the three (3) bus service phases defined by the study, namely the
(1) pre-transit phase, the (2) in-transit phase, and the (3) post-transit phase. Sinha et al. (2020) supports this as it is
crucial to look into the overall journey experience of commuters rather than focusing on some journey components.
adequate” (Commuter 6, personal communication, September 27, 2022) and presence of security
hazards where “there are some people sleeping on the streets, the homeless people. Safety is an
issue for me because there is a chance that I might get robbed” (Commuter 5, personal
inclusivity, citing that “it is tiresome because we are outside. We are always exposed to
unbearable heat and sometimes, we get wet from the rain… even though we are under the
shelter, we still get wet because its coverage is not adequate” (Bus Conductor 1, personal
communication, September 30, 2022), that you catch “pollution... the harmful emissions from
vehicles” (Commuter 5, personal communication, September 26, 2022), and that the bus stop is
not PWD and senior friendly as “there are no seats… and there are no sign boards for
prioritization. So, it would be difficult for them [PWDs and seniors] every time they embark into
the bus, especially if it’s rush hour” (Commuter 2, personal communication, September 22,
2022) and “no ramps or like safety railings for them to be assisted when going into the bus”
(Commuter 5, personal communication, September 26, 2022). Personal assurance was an issue as
well, wherein anarchy is present as “you’re competing with others just to ride a bus” (Commuter
11, personal communication, October 10, 2022) and that spacing is “narrow… the platform is
unsafe… There was one time where I found a bus going to Makati. Before I could even ride the
bus, there was another bus that was already moving and was close to being mauled by the bus.
Good thing that I was able to avoid it” (Commuter 1, personal communication, September 25,
2022). Lack of relevant information is also presented, where some commuters commented that
they “don’t know what time the bus will arrive… have to hope it doesn’t take too long”
(Commuter 13, personal communication, October 20, 2022) and “…sometimes, there are
passengers that does not where they will go, so they tend to ride in whichever bus” (Bus
Conductor 1, personal communication, October 13, 2022), which causes anxiety among
Conclusively, there is clear evidence that negative commute experiences and observations
are commonly present during the pre-transit phase of PUB services. Surprisingly, even the
operators (i.e., bus drivers, conductors, dispatchers) have expressed concerns over the welfare of
commuters when interviewed on their perspective. Hence, the current design of bus stops
contradict the promotion of safety and protection of commuters by providing adequate and
quality facilities and utilities as depicted in Section 5 of the Executive Order No. 202 (1987).
Experts5 concur with the responses of stakeholders, stating 6 that “mass transit initiatives
of our country are still lacking, even in PUBs because most of the projects are somehow inclined
to the use of private cars- skyway, expressways” (Expert 1, personal communication, October 5,
2022). Experts are calling that we should have “properly equipped, adequately-sized, and well-
maintained terminals and stops… we’re not just talking about chairs and proper cover, but also
that it displays routes, route information, fare, status of a transportation, and all of that” (Expert
2, personal communication, October 11, 2022). In addition, “it should cater to all… It should
cater especially to PWDs [and] senior citizens” (Expert 1, personal communication, October 5,
2022) while the “priority of it would be safety, as simple as lighting in bus stops would make
people feel safe, so they could really wait there… also, having natural designs like instead of a
5A total of five (5) experts were interviewed, specifically distinguished academe professors of transportation
engineering unit of the De La Salle University, representatives from transportation-related government agencies
(i.e., LTFRB, MMDA, & DOTr), infrastructure standards experts from the Bureau of Standards (BPS) of the
Department of Trade and Industry, and representatives from commuter advocate groups (i.e., AltMobility). They
were interviewed to have a better understanding on the public bus services and commute phenomena, establish the
significance and importance of the role of PUBs in the transportation sector of the country, and to corroborate it with
the stakeholders’ responses.
6Interview transcripts can be found in Appendix 2.
physical barrier that looks dull, it can be replaced by plant boxes that are sturdy” (Expert 1,
Primarily, bus stops are set for passengers to access the city buses traversing along the
highways and secondary roads of Metro Manila, which serves its purpose to link the user (i.e.,
commuter) and the public transport (Tavares et al., 2015) and to offer passengers temporary
environment to wait (Lin et al., 2006). Although there are bus stops, accessing it remains to be a
challenge as some stakeholders states that “passengers are struggling… because even though
there is a system, it is still burdensome as bus stops are far… and they needed to walk far just to
reach the stop” (Bus Driver 3, personal communication, October 5, 2022). As a result, it is
strategically placed in areas with high foot traffic areas in the hope that commuters would easily
find it. As observed and as evidenced by the previous figures, bus stops are strategically placed
near highly social areas such as malls, businesses, and under metro rail transit (MRT) stations.
However, anarchy and unfavorability of the commute environment greatly affected commuters’
commute experience as evidenced by interview excerpts from the previous section. This must be
addressed, given that most trips for bus commuters begin and end with walking (Dill et al.,
2013). As a solution, there are marshalls and dispatchers in place at some bus stops, which
somehow gave order in terms of queueing, boarding system, and disembarkation system. But,
amenities such as these remains to be inadequate, which enabled the national government to
Number 2017-030 or the Omnibus Franchising Guidelines, inspired by the Executive Order No.
202 (1987), which mandates the LTFRB “to formulate, promulgate, administer, implement, and
enforce rules and regulations on land transportation public utilities, standards of measurements
and/or design, and rules and regulations… that may promote safety, protection, comfort, and
convenience to persons” (Land Transportation Franchising and Regulatory Board, 2017, p.1).
Under this circular, the agency laid out several minimum requirements and standards for design
of all off-street terminals’ operations, which are centered on the provision of sophisticated public
Unfortunately, it is found that the design is substandard given the inadequate amenities.
Conclusively, bus stops are poorly designed in relation to the bus commuters’ needs and
expectations, especially for vulnerable people (i.e., PWDs and senior citizens) (Pajarin et al.,
2018). Bus stops are one of the most used facilities in public transportation (Hatami &
Mahjoobin, 2016). Therefore, it is essential that it is well-designed and equipped with adequate
amenities and features to foster commuter psychological and physical comfort, safety, thermal
and weather comfort, and accessibility (Zhang, 2012; Tavares et al., 2015). Summing all these as
commuters.
Figure 1.7. The 5-Whys Diagram for Redesigning Bus Stops
Before the designing of bus stops can commence, an initialization of customer needs is
firstly done. The current study utilizes the Quality Function Deployment (QFD), which was first
developed by Yoji Akao in 1966 (Ginting et al., 2019) with the goal to translate all customer
needs and desires into a functional and practical product design (Zheng & Chin, 2005). Hence, in
this current study, the customer needs, which is also defined as the voice of customers, is the
starting point for the QFD process (Franceschini & Maisano, 2015). From the stakeholder
interviews conducted as discussed in the previous sections, there are sixteen (16) formulated
meanings or concerns that have been raised by the 30 interviewees 7. For each of the formulated
7Approximately 20–30 interviewees are needed to acquire 90%–95% of the customer needs (Griffin & Hauser,
1993).
meanings, they are grouped into six (6) emergent experience sub-themes from which the
stakeholders associate with, namely (1) environmental risk concerns, (2) safety and security, (3)
weather and thermal comfort, (4) personal relief and assurance, (5) accessibility, and (6)
inclusivity. Overall, the respondents associate these emergent themes to the current set-up of the
bus stops or shelters that influences and affects the experience of bus commuters regarding pre-
transit service phase. The following emergent experience sub-theme clusters and their
corresponding formulated meanings are summarized in Table 1.1 below. The sub-themes are
further classified into the main themes adopted by the current study, which is based on the
primary commuter needs that is established by Ely et al. (2012). Lastly, commuters’ needs are
also derived from the formulated meanings acquired by the current study, which will serve as the
the goal of the survey questionnaire9 is to establish the relative importance ratings and competitor
alpha12 was then computed, and the results for each construct are summarized in Table 1.2
below.
8Refer to Appendix 4.
9The copy of survey questionnaire is depicted in Appendix 3.
10Bus stops considered for the competitor analysis are randomly chosen, provided that they are located in high-foot
traffic areas as ideally, they must be located in areas of particular need that allow passengers to alight safely and
conveniently (Bus Priority Team, 2006).
11Pre-testing the survey to thirty (30) respondents is recommended by Perneger et al. (2015).
12Cronbach’s alpha is a measure internal consistency (Komperda, 2018). Ideally, literature suggests an alpha range
of 0.7-1.0 for it to be reliable (DeVellis, 2003; Taber, 2017).
Table 1.1. Commuters’ Needs Segregated by Main Theme
Main Theme Sub-Theme Formulated Meanings13 Commuters’ Needs
Bus stop area is crowded and too tight. Availability of safe and adequate spaces.
13Full interview transcripts of stakeholders that support the formulated meanings can be found in Appendix 1.
Provision of quality amenities to promote
Struggle to access the stop/station. walkability (e.g., elevators, escalators, manlift,
ramps, safe walkways).
Commuter’s Importance
Voice of Customers (VOCs) 13 0.912
Ratings
The computation was done using the SPSS software, and based on the results, all
constructs uphold internal consistency, given that the alpha values are more than 0.90. Hence, the
survey questionnaire is able to give reliable results. With the strategic importance of importance
ratings of VOCs and satisfaction ratings for the competitor analysis (Gonzalez et al. 2003), these
served as inputs to the product planning House of Quality (HOQ) or HOQ 1 as depicted in
Figure 1.8 below. In relation to the phases of HOQ 1 as defined by Franceschini and Maisano
(2015), VOCs are matched with engineering requirements, which are obtained from expert
Based on the improvement factor in the HOQ developed in Figure 1.8 which will be the
basis for identifying relevant bus stop components into the design, having priority waiting areas
for PWDs and seniors (2.8) are the most important commuter needs to be addressed by a bus
stop. This is followed by ensuring surveillance and security (2.7) among bus commuters. These
two findings corroborate with Mayo’s and Taboada’s (2020) findings that safety, which is
inclusive of security and surveillance, is of utmost consideration of commuters in public
transportation modes. Additionally, improving bus stop facilities to facilitate accessibility among
persons with mobility issues such as senior citizens and PWDs is comparably important
(Bartholomew et al., 2020). This also applies to regular commuters in the form of walkability
(2.2) as this emphasizes that walkability is present if amenities that promote modest physical
efforts are present (Corazza & Favaretto, 2019). Moreover, provision of physical comfort (2.7)
such as usable seating is similarly important as it encourages smooth boarding operations and
dictates perceived level of satisfaction (Hu et al. 2015; Corazza et al., 2016).
Having useful signs & information (2.6) and priority boarding amenities (2.6) came in
next. These findings corroborate with the expert interviews as discussed in the previous sections
(Talbott, 2011; Cats et al., 2011; Gentile & Noekel, 2016). Moreover, priority boarding and
accessibility for senior citizens and PWDs are important considerations to the bus stop design as
stops are vital in bridging ride journeys with disabilities (Wu et al., 2011). Unfortunately, this is
being complained evidently by interviewed senior citizens and bus commuters as evidenced by
Addressing anarchy or disorderly queues (2.4) in bus stops are also needed as it was
evident in the interview sessions conducted. This constitutes the fact that anarchy contributes to
Lastly, the need for weather protection (2.3) and having safe and adequate spaces (2.3) is
also relevant, which corroborates with Zhang’s (2012) assertion that inclusive bus stop design
must protect commuters from wind and unbearable weather. Furthermore, providing safe and
adequate spaces is important, given the timeliness of the current pandemic conditions where
having safe personal spaces are needed to ensure healthy distancing.
Surprisingly, the need for protection against smoke and pollution garnered the lowest
improvement factor value (0.9) which implies that it is not one of commuters’ biggest concerns.
Moreover, the need for adequate ventilation had a negative improvement factor (-0.4) which
implies that commuters are satisfied with the ventilation that bus stops in Metro Manila provides.
Figure 1.8. Bus Stop House of Quality
4.1. SYNTHESIS
Infrastructure such as bus stops are indeed necessary for the PUB system as it is a
place for gathering passengers waiting and disembarking from the bus and to facilitate
passenger exchange flows (Tubis et al. 2021). They are both the starting and ending
points of a bus commuter’s commute journey. Therefore, its inclusive design plays a key
for accessibility, security & safety, user & users, and quality of public spaces (Gehl
In a broad overview, the significant realization from the HOQ is that bus stop
features or components that addresses commuters’ physical and psychosocial needs must
5. PROBLEM STATEMENT
As revealed by the interviews with the direct stakeholders of bus stops within Metro
Manila, and as corroborated by the interviews with transportation experts, the current design
does not effectively support the commuters’ needs. Hence, there is a dire need to design a bus
stop that is inclusive to commuters to increase reuse commuter intention and satisfaction.
6. RESEARCH OBJECTIVES
The overall aim of the current study is to design an inclusive bus stop for Metro Manila
city bus routes to incorporate the needs of stakeholders (i.e., commuters). In meeting this, the
● To examine the effect of incorporation of bus stop components into the proposed
7. CONCEPTUAL FRAMEWORK
Illustrated in Figure 1.9 below is the proposed conceptual framework. The framework
highlights and aims to address the gap between the current Philippine standards for bus stop
characteristics depicted in Table 2.1 below and commuters’ needs for a bus stop 14. The
technical requirements that are not curently included in the local standards cited, but meet
commuters’ needs for a bus stop are embodied in the framework as ‘Bus Stop Components’,
namely benches, signages & trip information, and landscaping. These components are seen to
be the common denominator need based on the interview from commuters and as based by the
results of HOQ, which specifically addresses the ergonomic needs of commuters in the current
study, which are physical and psychosocial needs (Ely et al., 2012; Shi et al., 2021). Moreover,
these are the independent variables in the framework, and are considered as design inputs in
not in the framework are those that have already been included in the Philippine local
standards. Because these standards have already been promulgated, it is assumed that the
suggested bus stop design should not modify them. Thus, they will be treated as control
variables throughout the duration of the study. The relationship between the bus stop
components and ‘Commuter Behavioral Responses’ as the dependent variable, specifically bus
stop reuse intentions and use satisfaction can be further examined in the Philippine context.
According to the implementing rules and regulations (IRR) of Chapter IX (Rest Areas,
Bus Terminals, Bus Stops and Service Stations) of the Sanitation Code of the Philippines (SCP),
there must be enough benches or seats provided for passengers to sit on to wait (DOH, 1997).
However, the IRR does not specify any particular bench designs that should be considered. The
provision of benches in bus stops allows commuters to relieve themselves of any stress they may
be experiencing from making their way to the bus stop or carrying their belongings, especially
among the elderly and those with limited mobility (Yucel, 2013). This ultimately provides a
more comfortable waiting experience (Zhang, 2012) leading to satisfaction. In relation to the
HOQ developed in Figure 1.8 above, presence of benches already encompasses other needs, such
as provision of priority & accessible amenities for seniors and PWDs, priortiy waiting areas for
seniors and people with mobility issues, and physical comfort from fatigue as its main objective
is to providecommuters a place to sit and recover. Moreover, it also addresses the need of quality
infrastructures & barriers as benches may set standards and expectations for a quality of
As for usable signages and trip information, it is revealed that the presence of
2011). These are helpful in providing the public, which in this case the commuters, with the
necessary information communication system that enables them to travel safely and in an
orderly manner (Sun, 2008). Moreover, they are most important in cases of disruptions in
public transportation services (Cats et al., 2011; Gentile & Noekel, 2016) This is because they
give high predictability which reduces stress leading to better perception of waiting time and
better travel satisfaction (Evans et al., 2002; Gao et al., 2017; Lunke, 2020; Xi et al., 2021).
Hence, signages and trip information must be designed and arranged in a rational way, such
that it eases commuters’ comprehension and reading. Specifically, a well designed bus stop
rider information boards must contain three (3) different information attributes, namely
information which must be integrated with other information, and must-be information which
meets the basic needs of passengers (Zou et al., 2016). Similar to the bench component,
signages & trip information also encompasses all other needs in the HOQ such as utilities to
support oter in queueing and boarding, as well as the provision of security and safety.
Lastly, landscaping is considered into the design component as well. The current design
of bus stops as observed looks substandard. Hence, it is obvious that it is not inclusive and
contributes to the negative experiences felt by bus commuters. One of which that contributes to
it is the lack of landscaping consideration due it being often neglected by planners (Wei &
Chen, 2017; Sun & Yu, 2018). As such, the different needs attached to it such as weather &
thermal protection, safe & adequate spaces, walkability, protection from pollution, safe &
adequate barriers, and walkability. Several studies have revealed this as Lanza and Durand
(2021) stressed the importance of the shade that trees provide to counteract unbearable heat,
natural landscape elements such as trees and greeneries improves thermal comfort perception
(Dzyuban et al., 2021). In terms of safety & security, planting trees and placement of roadside
vegetation can act as natural safety barriers or bollards to protect passengers from traffic and
road-based accidents (Yucel, 2013; Kocur-Bera & Dudzinska, 2015). As for protection from
pollution, Desmukh et al. (2019) reveals that greenery in the form of roadside vegetation that is
thick and has wide coverage has shown to decrease downwind air pollutant reductions by as
much as 50%. Walkability is also promoted as several studies found that people generally
chooses to walk on spacious areas with pleasant landscape such as natural shade from trees and
Aside from the independent and dependent variables considered in the framework, a
third variable in the form of a mediating variable is considered. This type of variable is utilized
to understand the process by which two variables (i.e., bus stop components and commuter
behavioral responses) are significantly related (MacKinnon, 2011). Bus stops are considered
public spaces because they are collective and whole (Tavares et al., 2015) and should have a
quality of openness where everybody is visible and audible (Yilmaz, 2018). Hence, there is a
need for public spaces to incorporate inclusive design, through which they are able to make
everyone feel “welcomed, included, and not discriminated” (Zhou, 2019, p.8). Taking off from
this definition, inclusive bus stops can be operationally defined as public areas where
commuters are welcomed to stay and wait for buses to arrive without feeling excluded and
discriminated. It is suggested by related literature that commuters’ satisfaction level with bus
services plays a significant role in motivating users to patronize and remain, which is
comprised of expectations, perceptions, and demands (Abu Bakar et al., 2022). Other studies
share the same sentiment such as Wang et al. (2020) that urban rail transit service quality has a
positive effect on reuse intention & satisfaction and Ardeshiri et al. (2018) that inclusivity, in
the form of accessibility is a mixture of commuter needs (i.e., comfort, safety, etc.).
On the other hand, the relationship between bus stop components and perceived
inclusivity can also be explored as Lattman et al. (2016) states that improvements in bus stop
(Parkhurst & Meek, 2014) and social inclusion. Moreover, this allow for different facets of the
society to be included in public space for social and physical inclusion (Landman, 2020).
Philippine context is attainable and compelling. Although commuter satisfaction and reuse
intentions have been explored in several transportation service studies (Langi et al., 2020; Wang
et al., 2020), there is still a niche in assessing its relationship with the identified bus stop
components mediated by perceived inclusivity on a bus stop level, especially in the Philippine
public bus transportation context. Inclusivity also plays an important role among public transport
satisfaction (He et al., 2020). Hence, considering necessary bus stop components into the
designing stage presents a novel way of solving commuter woes while meeting the different
framework, multiple studies support the notion they they indeed affect commuters’
experiences when using bus stops. Natural surveillance is a popular concept in the subject
concept of the defensible-space theory (Sundling & Ceccato, 2022), which states that the
effect, proper landscaping can be a valuable component in the bus stop design, as
allowing commuters a wide field of vision and maintaining proper station upkeep suggest
a safer environment (Lusk, 2001 & Zhang, 2012). Real-time trip information and
signages have been found to be a significant factor that influences commuters’ perceived
accessibility of bus users (Lattman et al., 2016). Aside from providing commuters with
up to date information on trip status and available routes, way-finding signages help
direct commuters towards the stop, thus influencing their perceptions on their ability to
reach their destinations and partake in their activities of choice (Friman et at., 2020 &
Zhang, 2012). Lastly, it has been noted that the provision of benches in bus stops allows
commuters to relieve themselves of any stress they may be experiencing from making
their way to the bus stop or carrying their belongings, especially among the elderly and
those with limited mobility (Yucel, 2013). This ultimately provides a more comfortable
another avenue explored by the conceptual framework. Yucel (2018) appraised the
commuter satisfaction for two bus stops in Istanbul. The results of his analysis showed
that seating was significanclty affected commuter satisfaction in both bus stops, while
signgages significantly affected commuter satisfaction in only one of the bus stops.
Furthermore, Kim et al. (2020) tested the effect of improved bus stops (bus stops with
added shelter, seating, and signages) on bus ridership and found that that the inclusion of
such amenities resulted in a 141% increase in bus ridership. The researchers also stated
that a portion of the 141% could have been pre-existing riders who ended up riding more
often. These findings were later on emulated by Shi et al. (2021), who found that
upgrading the amenities, specifically real-time information systems and shelter, included
response.
Lastly, the perceived inclusivity of bus stops, further divided into safety &
security, personal relief & assurance, and accessibility has been found to affect
commuters’ behavioral responses to the bus stop service, particularly their overall
satisfaction and reuse intention. Studies have affirmed that bus stop designs considerate
of commuters’ safety and comfort, among other considerations, can increase rider
satisfaction and reduce perceived wait times, leading to higher reuse intention (Zhang,
2012; Ettema et al., 2012; Ettema et al., 2013 Lagune-Ruetler, 2016). Majumdar et al,
(2021) found that bus-stop safety and security as well as bus-stop accessibility were
among the fators that were significantly associated with daily travel satisfaction (DTS).
These findings align with those of Lattman et al. (2016) and Sukhov et al. (2021), which
suggest that increased perceived accessibility relates to living a more satisfactory life, and
Furthermore, among bus users in Nigeria, comfort was found to be the most influencial
Regardless of ranking, all three of the components of perceived inclusivity used in the
Studies have also supported the notion that the different components of perceived
inclusivity can influence commuters’ resume intention. Nguyen-Phuoc et al. (2021) found
that perceived safety/security has a signifiant positive effect on the bus service loyalty of
commuters in Vietnam. Ha et al. (2019) arrived at a similar conclusion, stating that safety
and security, and reliability significantly affected both satisfaction and loyalty in public
quality was found by Wang et al. (2020) to have a direct impact on commuters’ reuse
intention.
8. SIGNIFICANCE OF THE STUDY
Improving the design of bus stops will lead to better perceived satisfaction, waiting time,
safety, and reuse intentions. Therefore, commuters’ negative commute and waiting experiences
may be reduced. This study and its output will benefit various sectors, specifically:
A. Bus Commuters
This study will benefit bus commuters in terms of making their commute and
waiting experience more pleasurable and enjoyable, which may lead to increased reuse
Agencies
The design output of this study will contribute to the national and local
government's advocacy of making the public transportation system more sustainable and
modern, with which commuters can benefit. Hence, this may push and inspire the
government and agencies to devise more programs and projects that are in favor of the
commuting public. In addition, this may help the government in upholding the rights of
commuters, especially the vulnerable ones (i.e., PWDs and senior citizens).
This study opens up possible opportunities for research on designing better public
● The current study covers bus stops in Metro Manila city bus routes, served by
traditional intercity buses, express buses (i.e. P2P bus, BGC bus), and EDSA
Carousel (BRT).
● The direct bus stop stakeholders considered are the commuters and operators (i.e.
● The qualitative data will be gathered through exploratory interviews, which will
waiting time, safety, and reuse intentions given the feasibility and practicality
● The design output of this study are for buses whose services are characterized as
traditional intercity buses, express buses (i.e., P2P bus), and BRT system (i.e.,
EDSA Carousel).
● Based on interviews with commuters, design considerations for PWD inclusivity
● Prototypes will be limited to mock designs since the ultimate goal of the study is
assumed that these standards are followed. Hence, the bus stop components
considered in the framework are technical requirements that are not in the local
● The study will consider average to frequent commuters of any of the Metro
Manila city bus service types as stated in the scope section of this paper.
● The study does not consider the operational aspect of bus service (i.e. scheduling
of buses, optimal number of buses plying through city roads, etc.), rather the
infrastructure aspect.
random.
● Land use of bus stops is not included in the current design study as bus stops
considered are the ones placed along high foot traffic areas of Metro Manila16.
study.
Components - technical requirements that are not in the local standards cited but meets bus
Bus Stop - “are strategically located points or areas within an authorized route that are officially
designated and allocated for pick-up and drop-off passengers” (Department of Transportation,
2017, p. 3).
Inclusive Bus Stop - public areas where commuters are welcomed to stay and wait for buses to
Inclusive Public Spaces - spaces designed equally where “everyone should feel welcomed,
Voice of Customers (VOC) - refers to the implied needs of interviewed bus commuters based on
Table 2.1. Philippine Standards for Bus Stop Characteristics and Requirements
Associated Technical
Characteristics Philippine Standards
Requirements
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APPENDIX 1. Interview Profile and Transcriptions
¿ 61.04 ≈ 60 17