Investigation of CSR on

“TAJ GROUP OF HOTELS”

Submitted To- Submitted by:
Dr. Shahid Amin Anjali Chauhan
Stuti Dhawan
Jiya Rathore
Natasha Batra
Navneet Kukreja
 INTRODUCTION
• Established in 1903 in Bombay.
• Founded By- Mr. Jamsetji N. Tata
• It is recognized as one of Asia’s and
Finest Hotel Company.
• IN 2022, It comprises of 108 hotels
across Country.
• IHCL portfolio also comprises of
the Taj air catering services, our
award winning Jiva spa brand and
Khazana boutique stores.
 CSR INITIATIVES

• Facilitate Skill Development for less privileged youth.

• Promote Local arts, crafts, culture and development of local
economy.
• Share Business Core competencies
• Socially Responsible Leadership.

Taj Group was recognised for its Environment and Social Responsibility
Initiatives
 DIMENSIONS OF CSR
ECONOMIC RESPONSIBILITY
Taj Hotel Group fulfills its economic responsibility by focusing on the practices that support long-term
business growth, while accomplishing the set philanthropic, environmental, and ethical standards.
Taj Hotel Group fulfills its economic responsibility by taking the following initiatives:
• Generate high and consistent level profitability.
• Minimize Costs
• Reduce Wastage.
• Increase Operational Efficiency.
• Increase Product and Service Quality.
• Maximize Sales.
• Maintain Strong Competitive Positioning.
By taking economic initiatives, Taj Hotel Group fulfils its responsibility towards- shareholders and
investors who expect the company to generate an attractive return on investment, customers who
expect high product quality at reasonable prices, and employees who expect a fair and safe work
environment. Fulfilling these all economic responsibilities provides the foundation of CSR pyramid.
 LEGAL RESPONSIBILITY
Legal responsibility of businesses involves compliance with the set rules and regulations. Taj Hotel Group
is expected to ensure compliance while functioning within society.
Taj Hotel Group has appointed a compliance officer on a high-level position in the organizational chart to
ensure the business meets all basic legal responsibilities.
How Taj Hotel Group fulfils its legal responsibility?
• Product/Services complying legal Standards.
• Labor Law
• Contract fulfilment
• Intellectual Property
• Privacy and information protection
• Environmental law
• Paying taxes and other duties
Overall, Taj Hotel Group is a law abiding, a social responsible enterprise that operates within the regulatory
boundaries, and complies with various laws like environmental, criminal and labor laws. All major
stakeholders including customers, suppliers, employees, regulators and general society have expectations
from Taj Hotel Group to behave like a responsible legal entity, and Taj Hotel Group fulfills all its legal
obligations towards societal stakeholders. Inability to take care of the legal rights of any stakeholder group
could damage the Taj Hotel Group’s reputation, and company may also face expensive lawsuit.
 Critical success factors of Taj Hotel Group’s
corporate social responsibility

• Human Resource.
• Integration of CSR in strategic decision making.
• Stakeholder relationships.
• Benefits evaluation.
• Long term view.
 DRIVERS OF TAJ HOTEL GROUP’S CSR
EFFORTS.

• Brand Image.
• Regulatory pressure.
• Customer pressure.
• Competitive pressure
 RESEARCH METHODOLOGY

Descriptive statistics were used to summarize respondent’s characteristics,

including demographic information, such as age, gender; also questions about the
participating company’s profile, such as the numbers of Customer were included.
Furthermore, inferential statistics were used to test hypotheses to determine the
relationship between variables. In this research, two types of data have been used;
primary and secondary data. Primary data have been collected through the
answers received from side the customers of Hotel Taj .Secondary data that have
been used in this research are from annual reports and accounts of Hotel of India,
Books, Journals, Periodicals and computer database. All customers' department
officials in state hotel of India have been deemed as research population.
 CONCLUSION
Taj Hotel Group has successfully improved its brand image in
stakeholders’ mind. By taking initiatives for the environment, social
welfare, and benefit of broader stakeholders, Taj Hotel Group has gained
positive media coverage, which has strengthened its positioning in a
competitive market place.
By wisely investing on the CSR initiatives, Taj Hotel Group has been
successful in boosting its long-term growth and profitability. While
living in a globally interconnected world, it is important for businesses to
collaborate with all stakeholders and take care of each other’s’ needs that
could eventually benefit themselves.
THANK YOU