529 Data is your friend. It is how you determine if your efforts are working.

Use it regularly.

530 Your PR plan - define objectives & goals - specific, measurable, results-
oriented & time-bound.

531 Your PR Plan should be a document that includes PR activities for a

12-month period.

532 Your target audience has the power to communicate info about you &
your biz.

533 Your Target Media - Think about the demographics of your ideal cli-
ent. Age, gender, income, geography.

534 Your tone of voice, speed of delivery, body language, eye contact all
influence how your message is received.

535 Monitor networks. Share your expertise. Leave your prospects wanting
more.

536 Social media works best when it is a part of an integrated effort. Con-
sider how SM factors in and enhances your marketing.

537 Connect with influencers, journalists & bloggers. Providing value means
you become the source.

538 Use Google’s keyword research tool. Use for optimization of profiles, con-
tent and trends to look out for.

539 Know your target market. Your message, targets, behavior look very
different between genders, age, finances, location.

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