133 Develop your 10-sec tagline that expresses who you are & what you do.

134 Research topics relevant to your biz & who writes about them. Add to
your media list.

135 Develop your PR plan of attack. What communication vehicles will you
use?

136 Did you know that as many as 80% of job openings are filled by net-
working?

137 Do your homework before pitching. Familiarize yourself w/the outlet

& its focus.

138 Don’t be scared to call a reporter. You pitch your company every day to
customers. The media is no different.

139 Don’t forget -- Bloggers are journalists too. Find them at top100blog-
gers.com or Bloggers.com.

140 Don’t just donate time to an organization. Stake out a leadership posi-
tion. You’ll meet & help others.

141 Don’t overly promote. Be helpful. Show expertise & reputation will
grow. Your voice will be sought & respected.

142 Don’t take “no” personally. Editors receive several pitches a day.

143 Dress appropriately. Dignified dress is a sign of self-respect, something

you always want to convey.

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