188 In press releases, pay attention to the key words.

These will boost your

ranking in search engines.

189 In the event anyone asks about negative comments found on the Net,
have key messages of explanation prepared.

190 Increase media coverage. Free Press release distribution @ free-press-

release.com, pr.com, prweb.com

191 Internet Public Library -- http://www.ipl.org/div/news/

192 It’s Twitter Karma to RT.

193 It’s much easier to reach the corner office than to stay there. Keep ad-
vancing your skill sets. Continue to learn.

194 Journalists & TV producers receive tons of pitches & story ideas daily. Be
grateful when they choose yours.

195 Journalists want 2 things: reliable facts & an interesting news angle.

196 Journalists work on deadlines. Give them what they need in the form
they need it. Respect their time frame.

197 Keep basic PR tools updated -- well-written press releases, press kit, fact
sheets, Q&A’s, backgrounders, key employee bios, high-res photos.

198 Keep biz bios updated w/ links to recently published articles, media
quotes, speaking engagements, CE courses.

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