232 Make your message count.

It should be compelling enough to attract at-

tention.

233 Market to where your clients are to be found, as opposed to marketing

w/in your own service industry.

234 Marketing to kids? Remember - children think they’re 5 years older than
they actually are.

235 Tie-in with a current trend. - News Angle

236 Top 10 tips to ... - Media Angle

237 What has been the personal impact on those who are using your prod-
uct/service - specific examples. News Angle

238 What makes you unique from other biz’s in your industry? Media Angle

239 Media angles must have some distinctive quality. Journalists sniff out
what’s different, not what’s the same.

240 Your Media list - news editors decide which stories will be covered by
which reporter.

241 Online, offline, social media - all build respect for your business. Expo-
sure creates pubic esteem and action that affects your bottom line.

242 Media folks are stressed & cranky when on deadline. Know deadlines
before calling.

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