364 PR Plan - Budget, Goals, Target Audience, Referral sources, Communica-

tion vehicles, measurement.

365 PR presents an image of you & your biz in a way that conveys exactly
what you want to say w/out being too obvious.

366 PR removes price objections. If people believe you’re the best choice,
they’ll believe you’re the only choice. They’ll pay.

367 Prepare appropriate PR materials. This sets a professional standard.

368 Prepare pitch points w/all pertinent facts before your pitch.

369 Present your message to your audience in a controlled, planned fashion

w/o being too obvious.

370 Press Release - announces info to the public, your investors, the media,
your customers & your competitors.

371 Press release - How is your product/service better than what’s on the
market now?

372 Press release - Why is your product or service exciting?

373 Press Release Fact - Avoid the overuse of capital letters. Capitals slow
the pace of reading.

374 Press Release fact - End with your Boiler Plate - a brief company back-
ground.

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